Promoting the Africa Centre of Competence for Digital & AI Skilling Project

Promote digital and AI skills in Africa through online campaigns

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UNDP - United Nations Development Programme

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Home-based;

Volunteering

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Application deadline 1 year ago: Friday 15 Nov 2024 at 00:00 UTC

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Overview

Promote digital and AI skills in Africa through online campaigns

You have:

Studies in Marketing, Communication, Journalism, Digital Media, or related fields are preferred.
Experience with social media management, digital marketing, or running awareness campaigns is highly desirable.
Proven ability to create engaging and shareable content for social media.
Familiarity with key digital tools and platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Strong communication skills and the ability to convey complex ideas clearly and engagingly.
Creativity and experience in producing multimedia content (graphics, videos, blog posts).
Ability to collaborate in a team and work independently in managing digital campaigns.

Contract

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Details

The Africa Centre of Competence for Digital and Artificial Intelligence Skilling is a regional initiative focused on improving the digital and artificial intelligence (AI) skills of public servants across Africa. It offers training, resources, and support to enhance governance and public service delivery using emerging digital and AI technologies. The Africa Centre of Competence for Digital and Artificial Intelligence Skilling also aims to encourage innovation and experimentation within the public sector by promoting a mindset shift among public servants and guiding them in the transition to digital government.

Online volunteers will play a critical role in increasing public awareness of the centre which aims to equip public servants across African government entities with vital digital skills to improve governance and public service delivery.

The 200 Online Volunteers will be responsible for:

Develop campaign posts with platform-specific language for LinkedIn, Twitter, Facebook, and Instagram.
Create and share infographics, fact cards, and visuals on digital and AI skills development.
Schedule daily posts across all platforms to maintain consistent visibility.
Engage with followers by liking, sharing, and replying to comments.
Use and promote campaign hashtags (e.g., #AfricaDigitalCentre, #AIforAfrica).
Monitor comments and questions to foster interaction and answer inquiries.
Host Instagram/Facebook Stories showcasing the Centre’s impact.
Publish LinkedIn articles with in-depth insights on the Centre’s goals and outcomes.
Tag and mention key stakeholders (e.g., influencers, tech partners) to expand reach.
Share testimonials and success stories from beneficiaries and volunteers.
Run polls and Q&As to engage followers on topics of digital transformation.
Engage tech influencers and partners to reshare content and boost visibility.
Weekly highlights and updates summarizing the Centre’s progress and achievements.
Promote events and webinars related to AI and digital skills training.
Collect and post short video testimonials from participants and stakeholders.
Reshare relevant content on digital transformation and AI from credible sources.
Conduct A/B testing on content types (e.g., carousels vs. single images).
Post educational content on digital skills and the importance of AI in Africa.
Monitor engagement analytics and optimize content based on performance.
Feature weekly facts or statistics about Africa’s digital transformation efforts.
Create myth-busting posts to address misconceptions about AI and digital skills.

Selected Online Volunteers will be provided with information and material relevant and necessary to perform the task such the designed card containing the message and #hashtags to be share. Selected online volunteer will be also added to a WhatsApp’s group for a better collaboration.

Required education level:

Studies in Marketing, Communication, Journalism, Digital Media, or related fields are preferred.

Required experience:

· Experience with social media management, digital marketing, or running awareness campaigns is highly desirable.

· Proven ability to create engaging and shareable content for social media.

· Familiarity with key digital tools and platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

· Strong communication skills and the ability to convey complex ideas clearly and engagingly.

· Creativity and experience in producing multimedia content (graphics, videos, blog posts).

· Ability to collaborate in a team and work independently in managing digital campaigns.

Apply now

Potential interview questions

How would you approach developing content for different social media platforms?	The interviewer wants to understand your strategic thinking in catering content to various audiences.	Discuss your process for researching platform norms and tailoring messages accordingly.
Can you provide an example of a successful social media campaign you've managed?	This question seeks to assess your practical experience and successes in social media management.	Pro members can see the explanation.
How do you measure the success of your digital campaigns?	Pro members can see the explanation.	Pro members can see the explanation.