Promote and Support Breastfeeding in World Breastfeeding Week for WHO Bangladesh

Volunteering

Overview

Support WHO Bangladesh's breastfeeding campaign from August 1-7.

You have:

• Strong understanding of social media platforms.
• Ability to communicate evidence-based health information in a clear manner.
• Active presence and familiarity with social media platforms such as Facebook, Instagram, X.
• Basic knowledge of online community engagement and responsible digital communication.
• Strong written and verbal communication skills in English.
• Ability to work collaboratively and follow campaign messaging.
• Demonstrated interest or experience in maternal and child nutrition, public health, community engagement.
• Experience in engaging with nutrition-related national campaigns is desirable.
• Confirmation of non-engagement with the tobacco industry or related sectors.

Contract

This is a UNV contract. More about UNV contracts.

WHO Bangladesh works with the Government of Bangladesh, development partners, academias, healthcare providers, communities, and civil society organizations to improve the nutrition, health and well-being of women, infants, and children across the country. Breastfeeding is one of the most effective interventions for ensuring child survival, healthy growth and development, and improved maternal health.

The campaign will contribute to WHO’s and Bangladesh’s maternal, newborn, and child health and nutrition priorities by promoting, protecting, and supporting optimal breastfeeding practices. These include: • Initiation of breastfeeding within the first hour of birth. • Exclusive breastfeeding for the first six months of life. • Continued breastfeeding up to two years of age and beyond alongside appropriate homemade complementary feeding. • Strengthening support systems for mothers through families, communities, workplaces, and healthcare services. • Increasing public awareness of the health, nutritional, developmental, economic, and environmental benefits of breastfeeding. • Creating an enabling environment that protects breastfeeding and reduces the influence of inappropriate marketing of breastmilk substitutes. • Supporting equitable access to accurate breastfeeding information and skilled breastfeeding counseling for all mothers and caregivers including emergency settings.

Through social media engagement, Online Volunteers will help amplify evidence-based messages, celebrate breastfeeding champions, and encourage communities across Bangladesh to support breastfeeding as a foundation for child health, nutrition, and well-being.

We are looking for 100 enthusiastic Outreach Volunteers and 10 Group Coordinators to support WHO Bangladesh’s social media campaign from August 1-7th.

Under the guidance of WHO Bangladesh, Online Volunteers will:

• Follow WHO social media platforms (Facebook, Instagram, X, LinkedIn, Youtube) like, share the posts related to breastfeeding TVCs and text-based, hashtags highlighting evidence-based breastfeeding related messages provided by WHO, in addition amplify WHO post throught their own social media platforms.
• During the campaign, the Online Volunteers should be able to participate and support promoting an online quiz competition with the questions provided by WHO.
• As part of the World Breastfeeding online campaign, each Online Volunteer will participate in a write-up competition with 100 words on breastfeeding and parenthood, 10 best write-ups (Bangla and/or English) will be amplified through WHO social media platforms.
• Adhere to WHO communication guidance while sharing media posts without using non-evidence based language.
• Participate in a mandatory, virtual orientation session in late July.
• Encourage respectful, constructive conversations on social media on the importance of breastfeeding while promoting accurate health information based on posting guidance provided by the WHO.
• Track and record their engagement activities through simple monitoring forms provided by WHO and UNV, including links to public posts and audience reach.
• Online Volunteers will not provide any independent medical or nutrition or dietary advice.

The Online Volunteers will be equipped with a communications toolkit containing approved key messages, sample social media captions, campaign hashtags, visual assets, breastfeeding facts, posting schedules, and guidance on respectful online engagement. The toolkit will support volunteers in sharing campaign content and developing their own personalized posts while adhering to WHO communication guidelines and evidence-based messaging.

There is a possibility of becoming a Group Coordinator for this assignment with additional leadership responsibilities. Group Coordinator will support their assigned group by consistently posting, troubleshooting questions, and ensuring engagement metrics are accurately tracked and submitted. Each Group Coordinator must compile the 1–2-page report and submit to Campaign Coordinator at the end of the campaign, as well as support in gathering necessary footage for a short 1-minute video showcasing Online Volunteer engagement during the campaign week.

If you are interested in serving as a Group Coordinator, please indicate this in your motivation statement.

• Candidates should be able to participate in and support the online campaign throughout August 1-7th
• Strong understanding of social media platforms and the ability to communicate evidence-based health information in a clear, engaging, and culturally appropriate manner.
• Active presence and familiarity with one or more social media platforms (e.g., Facebook, Instagram, X, TikTok, LinkedIn, or other relevant digital platforms) is required.
• Basic knowledge of online community engagement, social media interaction, and responsible digital communication is desirable.
• Strong written and verbal communication skills in English and
• ability to work collaboratively and follow campaign messaging, branding, and communications guidance provided by WHO throughout the campaign.
• Demonstrated interest or experience in maternal and child nutrition, public health, community engagement, advocacy, communications, education, or social and behavioral change is an asset.
• Experience in engaging with nutrition-related national campaigns (such as Nutrition Olympiad, National Nutrition Week, Youth clubs, etc.) is desirable
• Confirmation of non-engagement with the tobacco industry or non- State actors that work to further the interests of the tobacco industry, or with the arms industry or Breastmilk substitute industry.

Apply now

Potential interview questions

Added 1 month ago - Updated 1 month ago - Source: unv.org