Performance Marketing Manager

Overview

Lead performance marketing strategies for ShareTheMeal initiative

You have:

• Bachelor’s degree, Master’s degree is preferred
• At least 3 years of experience in performance marketing
• Experience in web and mobile app marketing is essential
• Experience and knowledge of the latest digital marketing tools and channels
• Experience with SEO/SEM strategy
• Strong analytical abilities, both quantitative and qualitative
• Results-driven with an ability to manage competing priorities and work to tight deadlines
• Excellent communication and a collaborative spirit
• Knowledge of a second UN language is a plus

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.

Job Title: Performance Marketing Manager

Division: PPF - Private Partnerships and Fundraising Division

Duty Station: Berlin, Germany. Remote agreement can be considered.

Type of Contract: full-time regular Consultant

Duration: 11 months (expected start in March 2022)

Deadline for applications: 11.2.2022

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP’s Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger.

ShareTheMeal currently has more than 6,8 million users worldwide, who have shared more than 135 million meals (over US$ 60 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES/RESPONSIBILITIES:

The Consultant, reporting to the Head of Marketing for the ShareTheMeal initiative, is expected to:

1. Help define the paid media growth strategy, identify opportunities and allocate the budget according to goals
2. Support the management of a significant digital media budget optimizing to an ROAS goal globally, across Web and App campaigns
3. Implement direct response campaigns through social platforms (Facebook, Google, Twitter, Snapchat, etc.) to drive donations
4. Define structured testing plans to improve advertising efficiency and scale for all markets (creatives, landing pages, audiences, bidding, etc.)
5. Implement, deliver, monitor, analyze and optimize current campaigns to ensure they meet objectives, together with external agencies
6. Evaluate new channels and define launch to increase audiences and countries, such as LinkedIn, Twitch, Video Ad Networks, Native Ads, and others
7. Write compelling ad copy for Google Ads and Bing Ads campaigns and regularly optimize keyword bidding strategy.
8. Support other activities as required

DELIVERABLES AT THE END OF THE CONTRACT:

• Paid media growth strategy is implemented successfully
• Media budget is optimized to a ROAS goal
• Play and App Store presence is optimized through continuous testing

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QUALIFICATIONS & EXPERIENCE REQUIRED:

Education:

Bachelor’s degree, Master’s degree is preferred

Experience:

At least 3 years of experience in performance marketing. Experience in web and mobile app marketing is essential; additional marketing experience is preferred.

Knowledge & Skills:

• Experience and knowledge of the latest digital marketing tools and channels (incl. Facebook Ads Manager, Google Ads, Web tracking, etc.)

  • Experience with SEO/SEM strategy
  • Strong analytical abilities, both quantitative and qualitative
  • Experience reporting on results and key performance indicators for marketing campaigns.
  • Results-driven with an ability to manage competing priorities and work to tight deadlines
  • Excellent communication and a collaborative spirit, able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy
  • Self-motivated and able to work with a high degree of autonomy
  • Fully committed and motivated to achieve the aims of the World Food Programme

  Languages:

  In addition to a high proficiency in written and spoken English, knowledge of a second UN language is a plus

  Terms and Conditions

Short-listed candidates can be subject to written assessment.

WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables. This consultancy assignment is renewable upon funding.

Visit the website for detailed information on working with WFP: http://www.wfp.org - Click on: “Our work” and “Countries” to learn more about our operations.

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

WFP is committed to diversity and inclusion within its workforce, and encourages all qualified candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the Organisation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the selection & recruitment process, and for work-related needs upon joining the Programme.

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status. WFP has zero tolerance for sexual exploitation and abuse, any kind of harassment, including sexual harassment, abuse of authority or discrimination. All selected candidates will, undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030

Saving Lives, Changing Lives

Apply now

Potential interview questions

Added 4 years ago - Updated 1 year ago - Source: wfp.org