Online campaign advocate for International Year of the Woman Farmer

Support the International Year of the Woman Farmer through social media advocacy.

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FAO - Food and Agriculture Organization of the United Nations

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Application deadline 1 month ago: Monday 20 Jul 2026 at 00:00 UTC

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Overview

Support the International Year of the Woman Farmer through social media advocacy.

You have:

  • Demonstrated interest in gender equality, women’s empowerment, agrifood systems, sustainable development, or related fields.
  • Strong familiarity with social media platforms, particularly X/Twitter and LinkedIn; experience with Instagram and/or TikTok is an asset.
  • Ability to communicate clearly and responsibly in a public digital space, with sensitivity to diverse cultural and regional contexts.
  • Basic understanding of social media engagement metrics and digital advocacy.
  • Strong sense of responsibility, attention to detail, and ability to follow branding, copyright, and attribution requirements.
  • Good communication and coordination skills, with the ability to work closely with FAO focal points.
  • Ability to meet reporting deadlines and provide concise, accurate documentation of activities.
  • Proficiency in English is required; knowledge of Arabic or French is an asset.

Contract

This is a UNV contract. More about UNV contracts.

Agrifood systems are a major employer of women globally, and the Near East and North Africa (NENA) region is no exception. Women are actively involved in all aspects of agrifood systems – from cultivation and harvesting to processing and trading. Despite women’s substantial contribution to food production and value chains, their work often remains undervalued and underrecognized, and persistent gender gaps continue to affect their productivity, income, and empowerment. Following resolution, A/RES/78/279, the United Nations General Assembly declared 2026 International Year of the Woman Farmer (IYWF) and it was officially launched at FAO headquarters in Rome on December 4, 2025. The IYWF provides a critical opportunity to raise awareness of women’s roles and contributions across agrifood systems, highlight existing challenges, and advocate for gender-responsive policies and investments that support women’s empowerment and the achievement of the Sustainable Development Goals (SDGs). In this context, FAO Regional Office for the Near East and North Africa (RNE) plans to engage Online UN Volunteers to support the dissemination and amplification of key messages and campaign materials related to the International Year of the Woman Farmer through social media platforms. The initiative aims to increase visibility, engagement, and outreach of FAO’s advocacy efforts by leveraging volunteers’ digital networks while ensuring alignment with FAO communication standards and messaging. The content disseminated through this assignment will reflect FAO’s work and messaging across the entire Near East and North Africa (NENA) region, covering countries under the mandate of the FAO RNE.

Under the overall supervision of the Regional Gender Officer and the direct coordination of the Young Professional Officer (Communication), the Online Volunteers will: • Amplify official FAO Headquarters and FAO RNE social media content related to the International Year of the Woman Farmer through their personal social media platforms (e.g. X/Twitter, LinkedIn, and, where appropriate, Instagram and TikTok). • Amplify FAO social media content that highlights women farmers’ roles, challenges and contributions across the full NENA region, including regional, subregional and country-level initiatives led by FAO. • Ensure that all shared content clearly attributes FAO as the source, respects copyright and branding guidelines, and states that the volunteer is amplifying official FAO messages. • Share content in a timely manner, aligned with campaign priorities, key international days, and agreed messaging guidance. • Maintain regular and clear communication with the Regional Gender Officer and the Young Professional Officer (Communication) regarding content shared, scheduling, and any questions related to messaging or compliance. • Monitor engagement on shared content (e.g. likes, shares, comments, reach where available). • Submit a brief engagement report every two weeks, including links and/or screenshots of shared content and basic engagement metrics, reflecting engagement with content covering multiple countries and thematic priorities across the RNE region, where applicable.

• Demonstrated interest in gender equality, women’s empowerment, agrifood systems, sustainable development, or related fields. • Strong familiarity with social media platforms, particularly X/Twitter and LinkedIn; experience with Instagram and/or TikTok is an asset. • Ability to communicate clearly and responsibly in a public digital space, with sensitivity to diverse cultural and regional contexts. • Basic understanding of social media engagement metrics and digital advocacy. • Strong sense of responsibility, attention to detail, and ability to follow branding, copyright, and attribution requirements. • Good communication and coordination skills, with the ability to work closely with FAO focal points. • Ability to meet reporting deadlines and provide concise, accurate documentation of activities. • Proficiency in English is required; knowledge of Arabic or French is an asset.

Potential interview questions

Can you describe a time you successfully used social media to advocate for a cause? This question assesses your experience and effectiveness in using social media for advocacy. Highlight specific campaigns, your role, and engagement metrics achieved.
How do you ensure accurate attribution and compliance with branding guidelines on social media? This question evaluates your understanding of copyright and branding requirements. Pro members can see the explanation.
What strategies would you employ to engage a broader audience with FAO's content? Pro members can see the explanation. Pro members can see the explanation.
Describe your experience with monitoring social media engagement metrics. What tools do you use? Pro members can see the explanation. Pro members can see the explanation.
How would you handle negative feedback or criticism on social media content you share? Pro members can see the explanation. Pro members can see the explanation.
What challenges might you anticipate in this role, and how would you address them? Pro members can see the explanation. Pro members can see the explanation.
Can you give an example of a successful social media campaign you've been a part of? Pro members can see the explanation. Pro members can see the explanation.
Why is gender equality important in agrifood systems? Pro members can see the explanation. Pro members can see the explanation.
Added 2 months ago - Updated 1 month ago - Source: unv.org