National Vice President, Content and Channel Strategy
Lead the development and execution of content and channel strategy for the American Heart Association.
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Overview
Lead the development and execution of content and channel strategy for the American Heart Association.
You have:
- Bachelor's Degree or equivalent work experience.
- Eight (8) years of relevant experience in content strategy, campaign and channel marketing, creative leadership, with a preference for 10+ years of experience.
- At least seven (7) years of supervisory experience.
- Proven success in writing/developing content for a channel strategy in campaigns across the full funnel: awareness, engagement, conversion, and retention.
- Strong understanding of content performance metrics and audience segmentation strategies.
- Familiarity and experience in writing and structuring content for modern SEO, AI-powered search, and omnichannel distribution.
- Strong leadership, communication, and stakeholder management skills.
- Working familiarity with CMS, marketing automation platforms, social publishing tools, and AI-assisted content tools.
Potential interview questions
| Can you describe a time when you led a team to develop a successful content strategy? | This question evaluates your leadership experience and ability to drive results through a team. | Discuss specific metrics of success and the strategies you implemented to achieve them. |
| How do you measure the effectiveness of a content strategy across different channels? | This assesses your understanding of performance metrics. | Pro members can see the explanation. |
| What experience do you have with emerging technologies in content strategy? | Pro members can see the explanation. | Pro members can see the explanation. |
| Describe how you approach cross-channel marketing strategies. | Pro members can see the explanation. | Pro members can see the explanation. |
| Can you provide an example of a successful campaign you've led from strategy to execution? | Pro members can see the explanation. | Pro members can see the explanation. |
| What steps do you take to ensure content is audience-optimized? | Pro members can see the explanation. | Pro members can see the explanation. |
| How do you handle feedback and revisions from stakeholders? | Pro members can see the explanation. | Pro members can see the explanation. |
| What strategies have you employed to upskill your content team? | Pro members can see the explanation. | Pro members can see the explanation. |
Added 11 months ago
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Updated 8 months ago
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Source:
heart.org
