National Individual Consultancy on digital communication for the UNICEF Office in Turkmenistan
Application deadline 6 months ago: Thursday 14 Jul 2022 at 18:55 UTCOpen application form
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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, a voice
UNICEF Turkmenistan’s communication efforts are focused on advocating for the rights of children, promoting better parenting, and increasing UNICEF’s brand in all communication platforms, including digital. Digital trends are shifting and having a bigger impact on the lives of everyone. Audiences are increasingly seeking relevance and emotional connection in the content and information that they are exposed to. UNICEF strives to evoke empathy and effect change for children and young people by communicating around both what UNICEF’s audiences care about and the issues UNICEF wants them to care about. Digital communication is another means to build the audience’s trust in order to drive impact and engagement. UNICEF aims at achieving this by telling compelling stories and calling for actions for children by using targeted digital channels and tools.
UNICEF digital presence in Turkmenistan is growing. The new branded English/Turkmen/Russian website was launched in 2020 (the website is operational since 2006, but it was rebranded in 2020). The country office has active accounts in Instagram, Facebook, YouTube and IMO and contributes to regional social media channels. UNICEF also plans to establish partnerships with major social media influencers to maximize the reach of child rights and development messages and increase follower base.
All these milestones require an agile, proactive digital presence. It is critical for UNICEF Turkmenistan to continue raising awareness on risk communication and community engagement (RCCE) measures through its digital channels.
How can you make a difference?
The purpose of the individual digital communication consultancy is to maximize children’s and families’ access to reliable and timely resources on children’s development and well-being. The consultancy will also help the country office increase UNICEF’s visibility, follower base and engagement on digital communication and social media platforms.
With the support and under the guidance of UNICEF Turkmenistan Communication Officer (Social & Behavior Change Officer as OiC) , the full time Digital Communication Consultant will support the management, maintenance and monitoring of UNICEF Turkmenistan’s digital and social media presence and provide overall support in organizing and managing key digital communication activities in line with UN and UNICEF policies and procedures. This will include updating, maintaining and monitoring all social media platforms and the website for reliability, consistency, quality and up-to-date information. The Digital Communication Consultant will also create, source, commission and manage digital content that is accurate, timely, relevant and brand-compliant for online public advocacy.
The Consultant will be actively engaged in supporting various public advocacy initiatives on UNICEF’s mandate, CPD awareness raising, and RCCE including support to campaigns and publication launches, online and offline events throughout the year, and other aspects of implementing the Country Programme’s communication and public advocacy strategy as well help implement activities under the work plans with UNICEF’s partners.
To qualify as an advocate for every child you will have…
- University degree in communication, journalism, information management, ICT, social sciences, international relations, graphic design or other relevant fields; Advanced degree in a relevant field is an asset.
- Strong experience in managing social media platforms and websites, and experience in developing successful social media engagement plans;
- Graphic design and video design skills
- Good communication and networking skills;
- Knowledge of Turkmenistan’s social media landscape and social media influencers;
- Fluent knowledge of English and Turkmen is a requirement, fluency in Russian will be an asset.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).
To view our competency framework, please visit here.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. The candidate may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid).
For additional requirements of the consultancy, please refer to the attached ToR.