National consultant to provide technical support to UNICEF’s Communications and Advocacy team in digital communications (for Tajik nationals only), Dushanbe, Tajikistan (deadline extended

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child,

UNICEF’s fundamental mission is to promote the rights of every child, everywhere, in everything the organization does — in programmes, advocacy and operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, nutrition, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

The digital space is the space in which UNICEF reaches people with critical messages, in which people engage and interact with UNICEF, in which most public advocacy initiatives happen. With the growing internet penetration in Tajikistan, the role od digital platforms, especially social media is getting critical in UNICEF’s engagement with its key stakeholders, including children and youth.

How can you make a difference?

The objective of this consultancy service is to seek a qualified national individual consultant who will support UNICEF Communication and Advocacy team in the following capacity:

• Provide technical support in website and social media regular maintenance for UNICEF TJK owned platforms;
• Oversee the multimedia production of UNICEF TCO, including localization of global content;

*Estimated duration**:* *131 working days over six months period between July 1st 2022 until December 31st, 2022.*

Duty station**: Dushanbe, Tajikistan

On-site working days: 131

Supervisor: Digital Communications and Multimedia Officer

Reporting to**: Digital Communications and Multimedia Officer

DESCRIPTION OF THE ASSIGNMENT:

The consultant will work in close cooperation with the Communication and Advocacy team and programme colleagues, particularly in:

• Development of digital strategies for each UNICEF CO owned digital media channels to facilitate the steady growth of each platform;
• Development of comprehensive social media content plan for all UNICEF CO owned digital channels;
• Exploring possibility and relevant tools and if viable, to set up mechanism for the targeting key stakeholders via email newsletters;
• Following up on the production of advocacy and communication materials (e.g., print, films, videos, audio-visuals, etc.), and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design etc.) to meet standards as set out in the Communication Toolkit.

KEY DELIVERABLES/TIMEFRAME/PAYMENT SCHEDULE:

#

Tasks/Milestone

Deliverables/Outputs

Number of days

Timeline

Payment schedule

1

1.1 Development of digital strategies for each UNICEF CO owned digital media channels to facilitate the steady growth of each platform

1.2 Development of comprehensive social media content plan for all UNICEF CO owned digital channels

-Strategies in a form of one document and ppt in English language

35

September 2022

25% upon submission of deliverables

-6 Monthly content plans (July-December 2022)

2

Exploring possibility and relevant tools and if viable, to set up mechanism for the targeting key stakeholders via email newsletters

At least 2 tools explored and at least 2 newsletter issued

21

December 2022

15% upon submission of deliverables

3

3.1 Following up on the production of advocacy and communication materials (e.g., print, films, videos, audio-visuals, etc.), and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design etc.) to meet standards as set out in the Communication Toolkit of TCO

3.2 Maintenance of website and social media of TCO (planning/publishing)

-The multimedia content is regularly developed, adapted and ready for publishing/printing

-Website and social media of TCO is regularly updated

75

November 2022

60% upon submission of deliverables

Total

131 days

100%

Performance indicators for the evaluation of results:

The evaluation of the results will be based on:

1. Technical and professional competence (quality of the products delivered to UNICEF);
2. Scope of work (e.g. No. of meetings with the stakeholders);
3. Quality of work (quality of methodology, draft, and final reports);
4. Quantity of work (completing the tasks indicated in the table above within the set timeframe)

In addition, such indicators as work relations, responsibility, drive for results, and communication will be taken into account during the evaluation of the Consultant’s work.

To qualify as an advocate for every child you will have…

The required qualifications/knowledge include:

• Educational background in journalism, marketing, social science or a related field.
• Minimum 2 years of experience working on media, social media and content production.
• Solid knowledge and work experience with grounded understanding of social media landscape in Tajikistan.
• Relevant technical expertise and consultancy experiences with international/UN organizations in the field of communications and advocacy
• Excellent analytical, communication, organizational and report writing skills;
• Excellent written and spoken Tajik and Russian and English.
• Competencies: Solid knowledge and work experience with grounded understanding of social media landscape in Tajikistan. Strong analytical and conceptual thinking. Excellent writing skills. Excellent communication and presentation skills with stakeholders and the ability to work under pressure and commitment to work to a tight timeframe.
• Language: Fluency in Tajik and Russian languages and English (written and oral).

Qualified candidates are requested to submit:

1. Cover letter/application/CV.
2. A technical proposal with the proposed methodology/approach to managing the project, showing understanding of tasks.
3. Financial quote for the consultancy in TJS per deliverable, stating also the timeframe for completion of deliverable and/or daily rate (as well as travel and subsistence costs, as applicable).
4. Examples of previous, relevant work related to the deliverables.
5. At least two references
6. Applications without technical and financial quotes will not be considered.

Queries can be sent to [email protected] with the subject line “National consultancy to provide technical support to UNICEF’s Communications and Advocacy team in digital communications”. Applications must be received in the system by June 2, 2022 (deadline extended) on our website:

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.