Media and Communication developer

Contract

This is a Consultancy contract. More about Consultancy contracts.

Result of Service

Under the overall guidance of the Programme Manager, IB in Agriculture and Food Systems, Innovation, Enterprise and Investment Section, Trade, Investment and Innovation Division (TIID), the contractor will be assigned for the followings:

Outputs / Work Assignments:

Output A: Programme Social Media Channels Deliverables: - To perform tasks as described in the above specific responsibilities. - Actively post on programme social media channels - Leverage institutional and third party media channels to post content - Actively onboard new followers on programme social media channels - Develop new content for social media posting - Develop social media strategies related to events - Liaise with relevant programme stakeholders to develop content - Monitor and report social media hits and use Delivery date: Ongoing, January to July 2024

Output B: Programme website Deliverables: - To perform tasks as described in the above specific responsibilities. - Review and propose adjustment to programme web pages - Regularly update programme web page content - Ensure technical operation of all aspects of the web pages and that all links are working and up to date - Link web pages to relevant inclusive business platforms - Liaise with ESCAP communications team - Monitor and report site performance Delivery date: Ongoing, January to July 2024

Output C: Community of Practice (CoP) Deliverables: - To perform tasks as described in the above specific responsibilities. - Regularly post and update content on community of practice (including about events, funds, opportunities, etc) - Liaise with programme implementation partners to ensure use and content development - Incentivise platform interaction and maintain platform administratively - Maintain platform knowledge resources and upload new resources as needed Delivery date: Ongoing, January to July 2024

Output D: Develop new communications content Deliverables: - To perform tasks as described in the above specific responsibilities. - Research, propose and develop new content to publish on programme media channels. - Develop posts regarding programme events, activities knowledge products, etc - Monitor relevant external platforms for content and re post content as needed Delivery date: Ongoing, January to July 2024

Output E: Support programme monitoring and evaluation Deliverables: - Monitor social media performance and report insights to the management team. - Support programme monitoring and evaluation activities, including the company reporting and interviews, amongst others Delivery date: Ongoing, January to July 2024

Output F: Ad Hoc assignments Deliverables: - Ad hoc assignments are delivered to the programme. Delivery date: Ongoing, January to July 2024

Work Location

Bangkok

Expected duration

2 January - 31 July 2024

Duties and Responsibilities

Background:

Businesses increasingly seek to innovate their business models to seek competitive advantage in the market. Introducing innovations in business models allows companies to radically change the ways they conduct business, capture new markets and/or expand their footprint in current markets.

Inclusive businesses are companies that: “provide goods, services, and livelihoods on a commercially viable basis, either at scale or scalable, to people living at the base of the economic pyramid making them part of the value chain of companies’ core business as suppliers, distributors, retailers, or customers.” as defined by the Inclusive Business Framework of the G20[1] and ASEAN[2].

Inclusive business in agriculture is about deliberately shaping core business processes in the agri-food sector so that they address the needs of low-income disempowered parties - such as smallholder farmers and migrant workers - and create value for these groups as well as the company. The agriculture and food sector underpins global food and nutrition security, provides livelihoods for many of the poorest, and is key to creating prosperity in rural areas. Currently, one billion people are dependent on farming. For agri-businesses to be inclusive and remain commercially viable, an innovative mindset and partnerships at the local and regional level, and along the value chain, are critical.

There are a number of valuable models of inclusive business - many in the agribusiness sector - across Asia and the Pacific, that are commercially viable and have social impact at scale. There is an untapped opportunity to learn from these business models and share relevant innovations and good practices with other businesses, value chains and countries.

Given the critical importance of inclusive business for supporting social impact at scale, ASEAN member states adopted in 2017 the ASEAN Inclusive Business Framework and in 2020 adopted the Guidelines for Promoting Inclusive Businesses in ASEAN (this is the first sub-region to do so). In addition, a number of ASEAN countries have or are in the process of adopting strategies to promote inclusive businesses. There are opportunities to support the implementation of such strategies, learn from these efforts, and replicate best practices in countries in South Asia.

CONTRACTOR SERVICES:

Under the overall guidance of the Programme Manager, IB in Agriculture and Food Systems, Innovation, Enterprise and Investment Section, Trade, Investment and Innovation Division (TIID), the contractor will be assigned for the followings:

To support the achievement of these outcomes, ESCAP seeks to engage contractor services to develop communication content and designs, to manage programme communications channels, and to provide ad hoc support to the programme, especially regarding monitoring and evaluation.

Details of these channels and activities are given below: o Programme Social Media Channels: leverage organizational social media channels including LinkedIn, Facebook, Instagram and X (Twitter), amongst others, to disseminate programme activities, content and results. o Programme website: maintain programme web pages on institutional websites and develop new content where necessary. o Community of Practice (CoP): be the community manager for community of practice of inclusive business in agriculture. The community is hosted on a Mighty Networks platform, and currently hosts an estimated 30 members. o Develop new communications content: develop programme related content and graphic design (written and/or audiovisual) for dissemination through social media, the web pages, publications, the community of practice and other channels where necessary. o Support programme monitoring and evaluation: work with the programme officer to implement the monitoring and evaluation workplan, and leverage this to collect insights and content for results and activity dissemination purposes. o Ad hoc support: provide ad hoc support for the delivery of programme events and other activities as needed.

Specific responsibilities and tasks include: - Liaise closely with programme stakeholders (including with companies, implementation and programme partners, and team members) to collect and develop timely and quality inputs for communications materials. - Actively facilitate the development of and develop communications content (written, visuals, audio, etc) using programme branding that can be disseminated through programme (ArtNETonSTI), organizational (ESCAP communications channels) and third-party social media channels and webpages. This includes company profiles, country profiles, etc. - Review and update documentation to harmonize it with the revised institutional branding. - Monitor relevant online platforms for information, reposting opportunities and linkages. - Review and provide comments to programme evidence and knowledge report designs. - Review and provide comments to third party content, (social media content, publications, statements, press release, tec) developed about the programme. - Maintain a register of communications related to the programme activities. - Liaise closely with relevant ESCAP staff and ESCAP’s communications team to leverage ESCAP social media and formal news channels. - Support the quality and timely organization of programme events, by facilitating event specific communications, supporting the development of event specific documents, supporting event logistics, facilitating delegate participation and the registration of the event through photographs, videos, etc. - Develop event specific media strategies which allow for an organized approach to activity dissemination. This includes dissemination posts that create awareness about the events, live posting during the event and post event post regarding results and outcomes. - Develop an overall media strategy for programme communications. - Actively incentivize and motivate Community of Practice members to post and interact in the Community of Practice platform by requesting specific inputs and sharing relevant and timely content. - Maintain and develop organized communications folders on shared platforms. - Leverage and support monitoring and evaluation activities, by providing regular reporting of social media hits and use, and by supporting monitoring of programme results and outcomes. Programme M&E tools will be used for this. - Travel may be required. - Contribute to the overall programme of promoting inclusive business in food and agriculture systems in South and Southeast Asia, by providing information and comments where relevant to the activities of the project and by contributing to other programme activities as required.

ESCAP shall be entitled to all intellectual property and other proprietary rights of any products, ideas, know how, documents and/or contents (not an exhaustive list), which the contractor develops for ESCAP under the contract to be signed and which bear a direct relation to or are produced, prepared or collected in consequence of, or during the course of the performance of the contract.

The work will be conducted in English.

Qualifications/special skills

Master’s Degree in Business, International Affairs, International Management, Finance, Accountancy, Law, Public Policy or related field.

At least one year of experience in communications, social media management, brand management, website maintenance, etc.

Desirable Criteria: • The candidate has work experience in South and/or Southeast Asia, including in one of the three countries covered by the programme (Viet Nam, Thailand, India). • Experience in working with the United Nations, and specifically with the United Nations Secretariat. • Experience with inclusive business, social enterprise, and/or impact investment content and/or activities. • Experience in brand and communications management. • Experience in developing and maintaining digital assets including website and social media channels/networks. • Experience with developing content for printed and digital media channels. • Experience in developing and executing social media information campaigns and communications strategies.

Languages

Fluency in English is required.

Additional Information

Not available.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.