Marketing Specialist (Products), P-3, TA (364 days), Individual Giving, IG, PFP, Geneva, Switzerland

Overview

Coordinate and manage UNICEF's global subscription products and marketing strategies.

You have:

• An advanced university degree in the field of marketing or related fields is required.
• A minimum of five years of progressively responsible and relevant professional work experience in digital marketing and/or individual giving and/or e-commerce is required.
• Must include a minimum of 3 years of experience in managing digital marketing campaigns including paid social media marketing required.
• Experience in product management as a product owner is an asset.
• Proven strong project management capability with experience delivering through others required.
• Experience working in or with fundraising is an asset.
• Fluency in English is required.
• Proficiency in another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

Contract

This is a P-3 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 5 years of experience, depending on education.

Salary

The salary for this job should be between 137,877 USD and 180,539 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF's private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over 50 countries. Individual Giving is one of UNICEF’s most critical sources of revenue and the PFP Individual Giving team, which this role would be part of, focuses on supporting countries to grow their individual giving revenue.

The UNICEF Individual Giving area has recently launched a number of new subscription products, co-developed with some of the world’s largest global children’s brand partners. Most significantly Paddington’s Postcards was developed in partnership with the iconic and globally renowned Paddington Bear (www.unicef.org.uk/paddingtons-postcards) as well as the global preschool brand the PJ Masks (www.unicef.org.uk/pj-masks-bedtime-heroes). After seeing pivotal success in a small number of markets the PFP Individual Giving team is looking to launch the existing products and new products in multiple countries. Building on the success of this new type of product and diversifying our Individual Giving programs across the world. This role will be part of the team helping to export these products globally.

For every child, a Champion

This post supports the growth of UNICEF's programme of existing and new regular giving subscription products to multiple markets. The role will lead on programme co-ordination of markets scaling and piloting the products. Acting as a key central contact including ongoing market engagement, ensuring results are tracked and best practice is shared effectively to get the best outcomes across the programme. The role also leads on project management of product pilots in new markets and provides product and digital marketing expertise to markets running the products. The role sits within the PFP Individual Giving Team and reports to the IG Marketing Manager.

How can you make a difference?

Programme Coordination

• Key day-to-day contact for markets with live products.
• Maintaining a programme timeline of pilots & pipeline of opportunities (including countries interesting in piloting products and new products being developed with partners).
• Helping to document existing subscription products and related performance across all participating countries.
• Setting up and managing Global IG Products intranet site including a library of key documents.
• Proactively ensuring all learnings are shared cross-markets to maximize programme performance.
• Creating guideline documents on products.
• Setting up and managing results tracking, ensuring markets are reporting results and learnings on a regular basis and the impact of the programme globally can be understood.
• Identifying any activity, such as shared creative assets and tests, that could be funded centrally to support multiple markets.
• Organizing and chairing regular products meetings with markets.
• Providing regular progress updates for the partners Corporate Relationship Managers (based in the UNICEF UK office) and Global Products Specialist.

Project Managing Product Pilots

• Act as key contact for new markets piloting existing products.
• Assist in the development of market pilot and media plans.
• Project management of pilots including managing timelines, leading regular progress meetings, ensuring tasks are completed on time, running kickoff and evaluation sessions.
• Delivering through local project managers for each market.
• Ensure participating markets have a clear understanding of guidelines and responsibilities for pilots.
• Providing expertise and filtering questions through to Global Product Specialist and Corporate Partnerships Manager.
• Work with the Partnerships with markets to ensure they have adapted product (mail packs) and marketing (digital, TV, print etc.) assets to launch products.
• Liaise with markets and global legal team to get relevant legal documentation in place.
• Ensure effective lessons learnt provisions are in place at the end of each pilot.

Marketing and Products Specialist Support:

• Supporting markets with specialist advice on marketing and product strategy to help them pilot and grow subscription products.
• Identify growth areas within the existing product portfolio and prioritize projects to deliver higher impact for children.
• Pitch growth projects to key stakeholders and finds advocates willing to test them in their market.
• Run mini-bids and procurement tenders, negotiate BAFO when necessary.
• Create briefs and manage agency partners to deliver projects, assets, and toolkits to markets. Follow up with markets to implement tests, agree on KPIs, reporting, and learnings.
• Co-lead and co-manage the product strategy in partnership with the other Product Marketing Specialist.
• Lead the new product licensing strategy to understand what “licensing” could look like for fundraising products.
• Lead the development and delivery of a new transition to pledge proposition for subscription products, aimed at families with young children.
• Develop market toolkits and influence markets in their approach and implementation of subscription products.
• In-depth knowledge of fundraising subscription products such as Paddington’s Postcards, Pj Masks Bedtime heroes.
• Understand the fundraising subscription products’ landscape within UNICEF and its competitors.

Other Duties

• Support New Products Specialists in other ad hoc tasks supporting the success of the programme.
• Manage and mentor team members in stretch assignments.
• Engage and support the new ways of working with IG.

DELIVERABLES

• Maintain a programme timeline and opportunity pipeline.
• Products intranet site with all key learnings and guideline documents.
• Introduce and manage a reporting structure for monitoring programme performance across markets.
• Product pilots delivered to timelines and budget with positive feedback from key stakeholders.
• Nurture and grow the global subscription program YoY by either expanding to new markets or improving the overall product performance with global solutions.
• Maintaining strong and excellent relationships with partners, participating markets, and the UNICEF UK team.

Estimated Duration of the contract

• 364 days

Reporting To:

• The Marketing Manager, Individual Giving.

Working Place:

• Geneva, Switzerland is the official duty station. (Flexible work arrangements may be applied if there is a need.)

To qualify as an advocate for every child you will have…

Education:

• An advanced university degree in the field of marketing or related fields is required.
• Alternatively, a first-level university degree in a relevant field combined with 2 years of professional experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five years of progressively responsible and relevant professional work experience in digital marketing and/or individual giving and/or e-commerce is required.
• Must include a minimum of 3 years of experience in managing digital marketing campaigns including paid social media marketing required. Previous agency experience working in a planning capacity is an asset.
• Experience in product management as a product owner is an asset.
• Proven strong project management capability with experience delivering through others required.
• Proven experience of content licensing and experience of managing partner brands.
• Experience in DRTV and other marketing channels is an asset.
• Experience working on subscription products is an asset.
• Experience working in or with fundraising is an asset.
• Experience working in global organizations and projects crossing multiple markets is an asset.
• Ability to work across multiple projects, with multiple stakeholders and moving deadlines is an asset.
• A highly organized and energetic self-starter with excellent communication and interpersonal skills.
• A hands-on approach to problem-solving.
• Excellent relationship management and communication skills are an asset.
• Knowledge of the United Nations or other international aid or NGOs is an asset. Experience working in global setups.

Language requirements:

• Fluency in English is required.
• Proficiency in another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust, and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Value

The UNICEF competencies required for this post are...

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the successful candidates may be asked to commence duties remotely, and they may later be asked to relocate and be assigned to the final post-duty station/location in Berlin.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Potential interview questions