Marketing & Resource Mobilization Specialist

Overview

Support resource acquisition through strategic marketing initiatives.

You have:

• Bachelor's Degree in Marketing, Business Development or related field.
• Minimum 3–5 years of experience in marketing, preferably in corporate CSR environment.
• Proven track record in developing and executing marketing strategies and campaigns.
• Strong writing, editing, and visual communication skills.
• Proficiency in Microsoft Office; experience with design software and digital analytics tools is an advantage.
• High proficiency in English (written and spoken); Sesotho an advantage.
• Must be a committed Christian, able to stand above denominational diversities.
• Proven ability to work cross-functionally and meet tight deadlines.
• Demonstrated leadership and mentoring ability.
• Excellent planning and organizing skills.

With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Come join our 33,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!

Employee Contract Type:

Local - Fixed Term Employee (Fixed Term)Job Description:

Purpose of the position:

This position supports World Vision Lesotho’s Resource Acquisition Department to design and implement strategic marketing initiatives that strengthen the organization’s ability to attract and secure financial and non-financial resources. The role focuses on market positioning, donor-centric marketing strategies, and partnership development to support resource mobilization goals. This is not a communications role; it is dedicated to marketing strategies that drive funding growth and strategic partnerships.

Time Key Outputs/Responsibilities

Marketing & Branding Strategy (20%)

• Develop and execute strategic marketing plans aligned with resource mobilization objectives
• Create annual and quarterly marketing strategies that directly support fundraising targets.
• Define donor segments and tailor marketing approaches for institutional donors, corporates, and foundations.
• Ensure alignment with organizational priorities and global resource mobilization frameworks
• Increased brand visibility among priority donor segments.
• Achieved marketing targets aligned with fundraising goals.
• Enhanced organizational positioning within donor markets.
• Improved alignment between marketing strategies and global WV frameworks.

Market Research and Donor Analysis (20%)

• Conduct market research and donor trend analysis to identify funding opportunities and inform marketing strategies.
• Analyze donor priorities, funding cycles, and emerging trends in development financing.
• Maintain a database of potential donors and partners with insights on their strategic interests.
• Provide actionable intelligence to guide proposal development and partnership engagement.
• Up-to-date market intelligence reports produced quarterly.
• Comprehensive donor database maintained and regularly updated.
• Increased success rate in donor targeting and proposal submissions.
• Improved alignment between donor interests and proposals.

Marketing Materials (10%)

• Create donor-focused marketing materials (investment cases, impact briefs, sector positioning papers) to support proposals and pitches.
• Develop high-quality, visually appealing materials that communicate impact and value proposition.
• Ensure materials are evidence-based, using program data and success stories. Customize content for different donor profiles to maximize appeal and relevance.
• A portfolio of compelling, high-quality marketing materials produced quarterly.
• Positive donor feedback and increased engagement during pitches.
• Evidence-based communication demonstrating measurable impact.
• Enhanced consistency in organizational messaging.

Digital & Media Management (10%)

• Design and manage digital marketing campaigns to enhance visibility and attract partners.
• Use social media, email marketing, and digital platforms to showcase organizational impact in alignment with donor strategic focus in country.
• Implement analytics tools to track engagement and optimize campaigns.
• Coordinate with IT and design teams to maintain donor-focused landing pages and digital assets.
• Improved digital presence and donor engagement rates.
• Increased online visibility and traffic to donor-focused content.
• Analytics data used to refine campaign effectiveness.
• Consistent and up-to-date digital assets reflecting donor priorities.

Proposal/Concept Development (20%)

• Collaborate with sectoral technical leads and the Resource Acquisition Lead to develop competitive and compliant concept notes, proposals, and expressions of interest.
• Ensure marketing input strengthens storytelling, presentation, and donor alignment in all proposals.
• Contribute to proposal budgets, ensuring donor-specific marketing and visibility costs are included.
• Increased proposal win rate through stronger storytelling and donor alignment. Marketing inputs reflected in all major proposals.
• Donor visibility and branding costs properly integrated into proposal budgets.
• Enhanced organizational competitiveness in donor bids.

Internal Collaboration (10%)

• Collaborate with resource mobilization teams to integrate marketing strategies into funding proposals and partnership negotiation.
• Work closely with proposal writers to ensure marketing elements strengthen the case for support.
• Provide marketing insights during donor meetings and negotiations.
• Support development of partnership packages for corporates and strategic alliances.
• Seamless coordination between marketing and resource mobilization teams.
• Unified donor messaging across all proposal and negotiation processes.
• Tailored partnership packages developed for key corporate donors.
• Improved conversion from engagement to partnership.

Marketing Effectiveness (10%)

• Monitor and report on marketing effectiveness, using analytics to optimize campaigns and donor engagement.
• Regular performance reports produced and shared with leadership.
• Measurable improvement in campaign ROI and engagement metrics.
• Track KPIs such as donor engagement rates, campaign ROI, and conversion metrics.
• Prepare quarterly performance reports with recommendations for improvement.
• Use data-driven insights to refine strategies and enhance resource mobilization outcomes.
• Data-driven adjustments made to increase marketing efficiency.
• Continuous enhancement of donor engagement and retention strategies.

Qualifications, Knowledge, Experience & Technical Skills

• Bachelor’s Degree in Marketing, Business Development or related field.
• Minimum 3–5 years of experience in marketing, roles preferably in corporate CSR environment.

Knowledge/Technical Skills

• Proven track record in developing and executing marketing strategies and campaigns.
• Strong writing, editing, and visual communication skills.
• Proficiency in Microsoft Office; experience with design software and digital analytics tools is an advantage.
• High proficiency in English (written and spoken); Sesotho an advantage.
• Must be a committed Christian, able to stand above denominational diversities.
• Experience creating donor-facing materials (capacity statements, pitch decks, impact stories).
• Ability to work cross-functionally and meet tight deadlines.
• Strong interpersonal skills and ability to influence internal and external stakeholder

Profile Attributes:

• Demonstrated leadership and mentoring ability.
• Excellent planning and organizing skills.
• Strong detail orientation and ability to ensure brand consistency.
• Ability to synthesize complex information into high-quality outputs.
• Commitment to WVL’s mission and values in storytelling
• Excellent planning, organizing, and negotiation skills.
• Strong attention to detail and ability to meet tight deadlines.
• High level of professionalism and emotional maturity under pressure
• Proven ability to guide, coach, and train multidisciplinary teams.
• Strong team player with emotional maturity and flexibility.
• Deep commitment to WVL’s Core Values, Vision, and Mission

Core Competencies:

• Be Safe and Resilient
• Learn and Develop
• Deliver Results
• Be Accountable

• Improve and Innovate

  Working Environment / Conditions:

• Domestic Travel: 95% travel within Area Program and project areas is required.

• On call: 5% in emergency situations, the position will be required to be on call.

EMUNERATION: Competitive with market standards

Application Requirements: Please upload your CV and covering letter with copies of educational certificates, transcripts and national ID. You are requested to provide, on your CV, full details of three referees (two professional and one spiritual) plus one HR Practitioner. The required details are full referees’ names, designation, email address and contact numbers.

Closing Date:23rd February 2026 As a child-focused organization, World Vision Lesotho is committed to the protection and well-being of children. We follow strict child safeguarding policies and conduct thorough background checks, including criminal record checks, to ensure a safe environment for children. World Vision Lesotho is an equal opportunity employer and upholds Gender Equality, Disability, and Social Inclusion (GEDSI) principles. WORLD VISION DOES NOT REQUIRE ANY FORM OF PAYMENT FOR A JOB OFFER OR OTHER RELATED CONSIDERATIONS

Applicant Types Accepted:

Local Applicants Only

Apply now

Potential interview questions

Added 4 months ago - Updated 4 months ago - Source: wvi.org