Marketing Officer (Philanthropy Marketing), P-2, TA (364 days), Purpose Marketing & Brand Building, PFP, Geneva, Switzerland

Overview

Lead content marketing strategy to enhance UNICEF's brand among UHNWIs.

You have:

• A university degree in Marketing, Communications, the humanities, journalism, broadcast, or a relevant field is required.
• A minimum of two years of experience with digital marketing is required.
• Experience in project management and knowledge management is required.
• Proven experience in managing competing priorities with different deadlines is required.
• Fluency in English is required.
• Knowledge of an additional UN Language (Arabic, Chinese, French, Russian, Spanish) is considered an asset.
• Experience developing content is an asset.
• Experience in working with UHWNI audiences is an asset.

Contract

This is a P-2 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 2 years of experience, depending on education.

Salary

The salary for this job should be between 106,500 USD and 144,653 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

UNICEF works in some of the world’s toughest places to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, UNICEF works for every child, everywhere, every day, to build a better world.

And we never give up.

UNICEF’s Division of Private Fundraising and Partnerships (PFP) has ambitious goals to deliver on income, influence, and brand recognition. A key driver of increased income is a strong brand, and a key strategy to deliver that is through engaging content to both build the brand and engender support.

PFP is seeking ways to engage the major donor community of the UNICEF International Council, to better position the platform and UNICEF for Ultra High Net Wealth Individuals (UHNWIs).

The UNICEF International Council is a unique community of people – many from the world’s leading business families and global influencers – who want to optimize their philanthropic investments for children by bringing together their funding, influence, and expertise.

As a select and motivated group of donors, Council members combine their resources to make a more equitable world for children. The Council focuses on:

• Making UNICEF more impactful by leveraging members’ funding, perspectives, and networks
• Attracting untapped resources by advocating for UNICEF and showcasing its work
• Helping UNICEF direct the world’s focus to children by empowering the next generation and amplifying their voices

PFP is looking to double the number of members of the Council over the next several years and has identified a marketing approach to position UNICEF and the Council as a partner of choice for UHNWIs.

The PFP Purpose Marketing and Brand Building Team is looking for an organized, versatile content marketing strategist who can support UNICEF’s communications and marketing work for the UNICEF International Council.

For every child, a Champion

The Purpose Marketing and Brand Building Team is looking to position UNICEF as the partner of choice amongst UHNWIs. Marketing the UNICEF International Council is a cornerstone to this strategy, both members as individuals and the Council as a collective.

The professional will have knowledge of content marketing, especially on social media, to create routine evergreen packages for the Council, and to optimize driving organic traffic to the webpage.

Equally important, the professional will have experience producing impact reports on the content marketing work, in the form of case studies and general reporting, so that PFP can monitor benchmarks and apply learnings to improve results.

How can you make a difference?

Under the supervision of the Marketing Specialist working on philanthropy and working closely with the team members in the team and at PFP, and a small reference group of stakeholders, as well as relevant National Committees, the role will undertake the following tasks:

1. Develop and manage a 12-month cycle content marketing planner for the Council, ensuring alignment with the overall high-value marketing propositions and that it’s appropriately linked with external hooks
2. Develop routine marketing content for the Council, including monthly social media packs for Council members, social media packs for relationship managers and PFP philanthropy colleagues, updated content for the website on unicef.org
3. Develop and manage systematic reporting on Council marketing, including case studies and routine impact reports
4. Support communications for the annual Council Symposium: including transcriptions, shot lists and captions for Symposium content, draft the final report for the Symposium and the communications full report
5. Support the development and implementation of the overall UHNWI marketing strategy as needed, such as the bird’s eye document around Council member storytelling
6. Support the development of other marketing assets around the Council as needed, such as transcriptions, shot lists, captions, liaising for the uploading of Weshare content

DELIVERABLES:

1. A 12-month cycle content marketing planner
   • Identify the best platform for building out and maintaining the planner
   • Create a calendar of content for the Council, with a 12-month overview
   • Update the calendar with the content and ensure colleagues have the information they need
2. Routine marketing content for the Council
   • Review content curations from PFP and DGCA as well as social media packs provided by those teams
   • Using overarching messaging to create bespoke social packs for Council members
   • Create organic LinkedIn packs for relationship managers and PFP philanthropy colleagues as well as National Committee/PSFR corporate accounts
   • Develop paid LinkedIn strategy for global corporate account and create content for it
   • Draft updates for the website on unicef.org as needed and liaise with colleagues to ensure website up to date
3. Systematic reporting on Council marketing. The role will:
   • Create an ‘internal marketing’ strategy and knowledge management for the Council work
   • Produce case studies and routine impact reports focusing on results and lessons learned
   • Lead on internal communications such as writing intranet articles for the PULSE newsletter
4. Communications for the annual Council Symposium. The role will:
   • Produce transcriptions, shot lists and captions for Symposium content,
   • Draft the final report for the Symposium and the communications full report
5. Supporting documents to implement the overall UHNWI marketing strategy. The role will:
   • Maintain the bird’s eye document around Council member storytelling
   • Maintain a mapping of Council members’ social media platforms as well as for relationship managers and National Committee accounts
   • Maintain key messages, decks, fact sheets, Q+As, and other strategic documents
   • Maintain other project management tools as needed
6. Other marketing assets around the Council as needed. The role will:
   • Produce transcriptions, shot lists, captions
   • Brief and liaise with production companies/designers to produce marketing content
   • Liaise with the content team for the uploading of Weshare content
   • Potentially receive training for Weshare management

Estimated Duration of the contract

• 364 Days

Reporting To:

• Marketing Specialist

Working Place:

• Geneva, Switzerland (remote working within a 2-hour time zone flexibility encouraged).

To qualify as a champion for every child you will have…

Education:

• A university degree in one of the following fields is required: Marketing, Communications, the humanities, journalism, broadcast, or another relevant field.
• Any other additional training in a related field is an asset.

Experience:

• A minimum of two years of experience with digital marketing is required.
• Experience in project management and knowledge management is required.
• Proven experience in managing competing priorities with different deadlines is required.
• Experience developing content is an asset.
• Experience in working with creative teams or agencies and a sound understanding of the creative process is an asset.
• Experience in working with UHWNI audiences is an asset.
• Experience in the NGO sector/ for UNICEF and/or UN is an asset.

Language requirements:

• Fluency in English is required.
• Knowledge of an additional UN Language (Arabic, Chinese, French, Russian, Spanish) is considered an asset.
• Knowledge of a UNICEF National Committee language is considered an asset.

For every child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the exact future location of the post is still under consideration/to be determined. Candidates may be asked to commence duties remotely. Should the selected candidate be assigned and relocate to Geneva, they may later be asked to relocate and be assigned to another location during the initial contract or assignment period.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Potential interview questions