Marketing Manager, P-4, FT, Individual Giving (IG), PFP, Geneva, Switzerland

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UNICEF - United Nations Children's Fund

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Application deadline 1 year ago: Tuesday 10 Jan 2023 at 22:55 UTC

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Contract

This is a P-4 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 7 years of experience, depending on education.

Salary

The salary for this job should be between 174,026 USD and 224,370 USD.

Salary for a P-4 contract in Geneva

The international rate of 90,970 USD, with an additional 91.3% (post adjustment) at this the location, applies. Please note that depending on the location, a higher post adjustment might still result in a lower purchasing power.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

More about P-4 contracts and their salaries.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a Champion.

The Private Sector Fundraising and Partnerships (PSFP) section within PFP works with National Committees and UNICEF Country Offices to maximize income and drive income growth. This role will report to the Chief of Individual Giving.

You will ensure that the individual giving strategy which generates approximately $1.5 billion in gross revenues fulfills a marketing approach to fundraising.

The Marketing Manager is a pivotal role in the Individual Giving (IG) team. The role is expected to bring marketing approaches to the individual giving, enabling an already successful business model to develop further, producing increased net income for UNICEF’s work for children.

The global team operates to support and enable countries in their fundraising, and this role works within that approach to support and develop the capabilities of teams, as well as supporting or leading the development of relevant global strategies.

There are some aspects of the role where there is global ownership, such as being the global product owner for Marketing Cloud, and some key Individual Giving products. All accountabilities of this type are there to serve the successful fundraising and marketing in individual countries.

How can you make a difference?

Strategic Marketing Framework

  • Develop a marketing framework for Individual Giving, supporting PFP's shift from sales to market orientation. The framework should clarify the key areas of development and change for UNICEF, and a roadmap to get there.
  • Work in close consultation with stakeholders within and beyond PFP, particularly key markets and regional offices on how the framework may support, challenge or be challenged by existing strategies and policies. Influence and negotiate to ensure the roadmap is viable and deliverable.

Marketing Strategy and Planning

  • Work with the leadership in markets to develop a market orientation at market level, consisting of audience segmentation, understanding of targeting and approaches to positioning.
  • Support the leadership in market to understand the operational and strategic changes required to move to a market orientation.
  • Build the case for the change, ensuring there is adequate thought on how the change will be able to drive increased contributions to programs over the following 2 years.
  • Work with the leadership team to understand what needs the team have to enable this change.
  • Ensure UNICEF planning and delivery is being driven by audience understanding at all stages.

High quality supporter experiences

  • Ensure the continuing focus on the quality and thoughtfulness of the supporter experience through every touchpoint to ensure that this experience fulfills UNICEF’s brand promise.
  • Work to influence every interaction between a supporter and the organization to ensure we provide journeys that foster loyalty and a desire to support the work of UNICEF with further donations.
  • Support UNICEF countries to develop and consider how to resource the scaling of more tailored supporter journeys through the appropriate use of martech and choosing automation strategies that suit the resource and capability of teams.

Supporter insight

  • Collaborate with analytics and insight teams to support the development of stronger donor insights that can drive creative, strategy, and overall business performance resulting in delivery of more profitable IG products.
  • Using data from different sources, map supporter journeys through the engagement funnel, identifying key areas for optimization and financial growth potential, with an eye to keeping the supporter at the heart of the organization

Support Engagement Strategy (SES) Marketing Lead

  • Under the direction of the Chief (Individual Giving), be the PFP lead on the development of and integration of the supporter engagement strategy with audience-based fundraising and engagement strategies.
  • Work across PFP and other divisions to support a more integrated and audience-led approach to supporter experience that delivers the organizational goals for individual donors.
  • Work closely with the Digital Delivery Manager, and provide business expertise and insight, in support of the development and deployment of Salesforce and other relevant martech, sharing product ownership with the Digital Delivery Manager.
  • Work with markets and the CRM Success team to support the successful adoption of Marketing Cloud. Provide product ownership for the Marketing cloud in the post-implementation stage of the Salesforce implementation project.

Product Marketing

  • Maintain and grow the profits generated by the existing subscription products and inspired gifts. Develop deliverable plans for growth that show how the products meet audience needs profitably and can continue to evolve to be a valuable part of UNICEF's portfolio.
  • Develop new product offers drive by supporter insight that deepen engagement and giving among IG's target audiences across countries

To qualify as an advocate for every child you will have…

Education:

  • An advanced university degree in Marketing, Communications, the Humanities, Fundraising, Business Administration, Social Sciences, International Relations, UX Design, or the equivalent, is required.
  • Alternatively, a first-level university degree in a relevant field combined with 10 years of professional experience may be accepted in lieu of the advanced degree.

Experience:

  • A Minimum of 8 years of professional experience is required, five of which should be in creating satisfying supporter engagement/user experiences and journeys, preferably in a response-driven, multi-channel, cross-platform environment. Hands-on technical expertise and knowledge of channel marketing is essential. It would be an advantage if the person has gained at least part of this experience working in a front-line fundraising environment or in an advertising or marketing agency.
  • Experience with UN/UNICEF is an advantage.

Language Requirements:

  • Fluency in English is required.
  • Knowledge of other official UN languages and/or languages spoken in UNICEF National Committee countries would be an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter: https://uni.cf/UNICEFValues

The UNICEF competencies required for this post are...

  • Nurtures, Leads, and Manages People (2)
  • Demonstrates Self Awareness and Ethical Awareness (2)
  • Works Collaboratively with others (2)
  • Builds and Maintains Partnerships (2)
  • Innovates and Embraces Change (2)
  • Thinks and Acts Strategically (2)
  • Drives to achieve impactful results (2)
  • Manages ambiguity and complexity (2)

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the exact future location of these posts is still under consideration/to be determined. Candidates may be asked to commence duties remotely. Should the selected candidates be assigned and relocate to Geneva, they may later be asked to relocate and be assigned to another location during the initial contract or assignment period.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service. Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Remarks:

Kindly note that priority will be given to all the eligible candidates participating in the 2022 Mobility Exercise and Staff on Abolished post.

Added 1 year ago - Updated 1 year ago - Source: unicef.org