Marketing and Communications Sr. Specialist

Communications & PR

Overview

Lead digital strategy for WRI's Food initiatives.

You have:

• You have a degree in communications or marketing or a related field
• You have a minimum of 3 years full-time relevant work experience in communications, marketing, or a related field
• Strong project management and organizational skills
• Proven experience and ability to develop and execute successful communications strategies
• Strong writing and editing skills
• Experience with social media data analysis
• Social media management tool experience (Emplifi is a plus)
• Ability to understand complex technical, research material and turn it into engaging and compelling social content for diverse audiences
• Strong communication skills and ability to flex style to different stakeholders and levels of seniority
• Strong critical thinking and problem-solving skills
• Brings a proactive, learning and curious mindset to work
• Has the ability to work under pressure against multiple deadlines
• Experience providing brand management and support is a plus
• Verbal and written English proficiency required

This is a hybrid position which requires 8 days/month in our Washington DC office. Existing work authorization is required at the time of application submission as WRI is unable to sponsor any visa work sponsorship for this position.

About the Program:

WRI’s Food, Land & Water Program seeks a just transition in the world’s food, land, and water systems to resiliently meet the needs of all people, halt natural ecosystem and biodiversity loss by 2030, and achieve net-zero emissions by 2050. This role will support the Food pillar within the program, helping two critical flagship initiatives elevate their global positioning. Sustainable Diets WRI was one of the first research organizations to highlight the critical role of shifting diets to address the world’s climate goals. In 2019, we launched Coolfood, a groundbreaking initiative to curb food-related greenhouse gas emissions in the food service sector, underpinned by the latest climate and behavioral science. Coolfood now works with over 80 organizations serving 8 billion meals a year to shift demand towards healthier and more sustainable plant rich food. Food loss and waste As the global secretariat of the Champions 12.3 coalition, WRI works with companies, countries and stakeholders along the food supply chain to deliver SDG 12.3, the world’s goal to halve food loss and waste to 2030. We do this by identifying practical actions to reduce food loss and waste, convening critical actors, and building capacity. Through Champions 12.3’sflagship initiatives “10x20x30” and “10x20kx30”, we work with major food companies and their supply chain partners to take a “target, measure, act” approach to reducing food loss and waste.

Job Highlight:

The Marketing and Communications Sr. Specialist is a critical part of growing WRI’s Food initiatives. Reporting to the Sr. Marketing Manager and working closely with WRI’s internal communications experts, subject matter experts and our external partners, you will be responsible for setting a clear digital strategy and executing it across web, social and email platforms for WRI’s two primary food initiatives. This role is also supporting the growth and development of the Coolfood and Champions 12.3 brands by working with partners to grow the visibility of our work together while ensuring WRI’s brand integrity. This fast-paced role requires someone who is highly collaborative, technically skilled in marketing and communications, and has experience proactively managing and prioritizing multiple projects.

What will you do:

Strategic Communications and Marketing- 50%

• Developing and managing a digital content calendar for Coolfood, Champions 12.3 and WRI Food that includes WRI events, members content and impact stories that highlights WRI experts, partners and relevant news and research
• Ensuring that our social media channels have regular content and use data analytics to optimize their performance for different audiences
• Growing the visibility of WRI’s initiatives by supporting toolkit developments, and evaluating the impact of the materials in collaboration with external partners
• Developing a digital strategy for key moments and creating assets tailored to specific audiences and goals
• Support email communications and as-needed release/event promotion, with eye for presentation and compelling content
• Collaborate internally and externally with program, research teams and members and partners to deliver projects

Brand Management- 50%

• Cross Cutting maintenance for WRI’s Food Brand through web, digital and email in collaboration with contractors and other WRI staff
• Collaborating and advising external partners on joint marketing opportunities that can grow the Coolfood brand
• Ensuring brand guidelines are being followed by members and external partners and providing feedback and recommendations on ways to improve their marketing materials
• Write an every-other-month newsletter that promotes the WRI Food brand with eye for presentation and compelling content
• Project managing key web updates on a quarterly basis by identifying changes that need to be made and overseeing execution
• Asset management of content on Sharepoint

What will you need:

• Education: You have a degree in communications or marketing or a related field
• Experience: You have a minimum of 3 years full-time relevant work experience in communications, marketing, or a related field
• Strong project management and organizational skills
• Proven experience and ability to develop and execute successful communications strategies
• Strong writing and editing skills
• Experience with social media data analysis
• Social media management tool experience (Emplifi is a plus)
• Ability to understand complex technical, research material and turn it into engaging and compelling social content for diverse audiences
• Strong communication skills and ability to flex style to different stakeholders and levels of seniority
• Strong critical thinking and problem-solving skills
• Brings a proactive, learning and curious mindset to work
• Has the ability to work under pressure against multiple deadlines; with a willingness to jump in and support across a dynamic team
• Experience providing brand management and support is a plus
• Languages: Verbal and written English proficiency required
• Requirements: Existing work authorization is required where this position is located. WRI is unable to authorize visa work authorization

Potential Salary: Salary range is between 69,000 and 73,000 USD. Salary is commensurate with experience and other compensable factors. WRI offers a competitive remuneration and benefits package.

How to Apply: Please submit a resume with cover letter by the date of 9 April 2024. We are unable to consider your application without a cover letter. You must apply through the WRI Careers portal to be considered.

What we offer:

• Access to the WRI global network with the opportunity to exchange with and learn from passionate colleagues working at the cutting edge of their fields across Asia, Africa, Europe, Latin America and the US
• The chance to have an impact and to develop your career within a mission driven organization with access to varied learning and training opportunities
• A workplace that strives to put diversity and inclusion at the heart of our work
• The opportunity to join and get involved in different working groups and affinity groups to shape the future of WRI
• Commitment to hybrid working model with flexible working hours
• Generous leave days that increase with tenure

About Us:

Founded in 1982, World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. We are working to address seven critical challenges that the world must overcome this decade to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean. WRI has a global staff of over 1,800 people with work spanning 60 countries. We have offices in Africa, Brazil, China, Europe, India, Indonesia, Mexico, Colombia and the United States, as well as a growing presence in other countries and regions.

The foundation of our work is delivering high-quality research, data, maps, and analysis to solve the world’s greatest environment and international development challenges and improve people’s lives. We work with leaders in government, business, and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.

Our mission and values:

WRI’s mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations.

Our values are shared ideals that bind us together: Integrity, Innovation, Urgency, Independence and Respect.

Our culture:

WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices. We are committed to providing equal opportunities in employment; we embrace all diversity and encourage women, the LGBTQ+ community, persons with disabilities, Afro-descendants, and Indigenous people to apply. Recognizing our strong commitment to gender equality, WRI has also been awarded EDGE certification.

Our team in Human Resources carefully reviews all applications.

Apply now

Potential interview questions

Added 2 years ago - Updated 1 year ago - Source: wri.org