We don’t just talk, we do. Lead the change with us.

At the Tony Blair Institute for Global Change, we work with political leaders around the world to drive change. We help governments turn bold ideas into reality so they can deliver for their people. We do it by advising on strategy, policy and delivery, unlocking the power of technology across all three. And by sharing what we learn on the ground, so everyone can benefit. We do it to build more open, inclusive and prosperous countries for people everywhere.

We are a global team of nearly 800 changemakers, operating in more than 30 countries, across five continents. We are political strategists, policy experts, delivery practitioners, technology specialists and more. We speak more than 45 languages. We are working on over 100 projects, tackling some of the world’s biggest challenges. We’re all here at TBI to make a difference.

In a world of ever more complex challenges, we believe diversity of background and perspective is a strength. We pride ourselves on a culture that values and nurtures difference. We are dedicated to unlocking potential, not only for the countries we work in but also for each of our team members. No matter where you’re from or who you are, if you’re passionate about the transformative power of progressive politics, we invite you to build a better future with us.

Role Summary

We want to build TBI as a Partnership Platform showing value for Government clients in every region.

To do this we need to build out how we communicate our value proposition to existing and potential partners and the Marketing Manager for Partnerships is a newly created role to strengthen the organisation’s ability to promote and market its work in Partnerships.

The successful candidate will be a marketing expert, data savvy and creative communicator who is passionate about delivering great content, audiences want to see.

Key Responsibilities

Under the direction of the Director, Partnerships Hub, the post will play an active role in the creation and delivery of marketing and related communications strategy designed to promote TBI’s Partnerships work to relevant stakeholders to support the mission of creating TBI as a Partnerships Platform to improve our offer to clients.

Specially this role will:

• Build out and implement a marketing and communications plan for Partnerships and Initiatives as we aim to create TBI as a Partnership Platform

• Develop, manage and deliver a pipeline of promotion campaigns tailored to target new and existing partner audiences

• Develop a suite of user friendly external facing content for Partnerships and Initiatives and wider TBI teams to use to promote our Partnerships work (with associated guidelines for use working with Marketing team)

• Develop relevant communications and produce content in order to maintain a visible presence with Partners

• Research and analyse relevant campaign audiences and identifying how to reach them

• Lead the production/co-production or commissioning of creative and engaging marketing materials, including web-site content, decks, brochures, surveys, case studies and impact reports that promote TBI’s Partnerships

• Work closely with Social, Creative and Design colleagues to deliver cutting edge content that communicates the Institute’s Partnership work and impact to target audiences

• Manage the partner audience database and apply segmentation to target the right people at the right time

• Work with the wider Marketing team to deliver and evaluate success of the marketing and related communications plans

• Work with Editorial and Media teams, to deliver high standard of content and align to wider communications campaigns

• Maintain the quality controlling of core campaign content, fact checking, ensuring that key stats, facts and positions are kept up to date

• Work with others in TBI to deliver on key global events for the promotion of TBI’s partner platform

• Work with the Partnerships and Initiatives colleagues and beyond to identify relevant stakeholders and target audiences and identify appropriate content that will maximise the effectiveness of different campaigns

• Work with members of staff at all levels across the Institute to champion their work, build our experts’ profiles and capture our culture and values, through delivery of email content

• Identify and act on proactive opportunities to enhance audience experience and deepen engagement through email channels

• Support communications team colleagues to deliver the broader comms and marketing strategy for the organisation

Closing Date:

2024-07-03