International Consultant-Develop communication and advocacy strategy and communication materials for the roll-out of the African Girls Can Code Initiative (AGCCI) 2nd phase in 11 target coun
Develop a comprehensive communication and advocacy strategy for AGCCI
Overview
Develop a comprehensive communication and advocacy strategy for AGCCI
You have:
- Master’s degree or equivalent in communications, journalism, media, international relations or a related field is required.
- At least 5 years of professional work experience at national or international level in public relations, communications or advocacy, research including in media relations.
- Experience in using technology such as Adobe Photoshop, InDesign and other software.
- Experience working with intergovernmental and/or regional organizations including the UN and African Union.
- Excellent knowledge of written and oral communication in English. Knowledge of any other AU language is an asset.
- Full command of Microsoft applications, particularly Word, and other relevant software.
Contract
This is a International Consultant contract. More about International Consultant contracts.
Background
African Union’s Science, Technology and Innovation Strategy for Africa (STISA-2024) declares that “an enabling environment for STI development on the African continent” is one of the pillars for achieving the vision for Agenda 2063. AU through STISA hopes to raise Africa’s role in global research, technology development and transfer, innovation and knowledge production.
In this view, the African Girls Can Code Initiative (AGCCI) was commissioned by UN Women and the African Union Commission (AUC) in collaboration with the International Telecommunication Union (ITU). The African Union Commission (AUC) through the AU-Department of Health, Humanitarian Affairs and Social Development (HHS), the Women, Gender and Youth Directorate (WGYD) and the Education, Science, Technology & Innovation (ESTI) provide technical support to this initiative which aims to train and empower a minimum of 2000 young girls aged between 17-25, across Africa to become computer programmers, creators and designers, placing them on track to take up studies and careers in the information, communication and technology (ICT), education and coding sectors.
The first phase of the AGCCI that trained over 600 girl coders in 2018 was concluded in 2019. The second phase of the project was officially launched in April 2022, this phase of the project targets 11 African countries, namely: Burundi, Democratic Republic of Congo (DRC), Kenya, Mali, Mozambique, Niger, Rwanda, Senegal, South Africa, Tanzania and Uganda.
The second phase, similarly to the first anchors its implementation in 4 components- (1) Coding Camps, (2) Mainstream ICT, coding and gender into national curriculum, (3) On-line learning platform and (4) National media campaigns.
AGCCI will work closely with national ministries and UN Women country office AGCCI focal points towards the implementation of the aforementioned components including the rollout of country wide media campaigns to enhance awareness and visibility of AGCCI and the key activities under the
2nd phase of the initiative. This part of the Initiative is expected to reach millions of both urban and rural girls and garner interest to engage in IT and STEM fields from the early stages of their primary, middle and high school education. In this way ICT will be ingrained in young girls and they will reap the benefit of the global digital boom.
Raising awareness of AGCCI and its role in the continent and in particular within the 11 target countries as well as positioning the initiative as an instrument for women and girls enhanced engagement in ICT and STEM is a key goal. Increased awareness will support resource mobilization efforts at local and regional level to broaden the reach of the initiative and to ensure continuity of impact.
About the Consultancy
Through AGCCI, UN Women proposes to develop a communication and advocacy strategy which includes:
- Mapping of key media outlets and relevant visibility tools continentally and in the 11 target countries specifically;
- Develop a comprehensive communication and advocacy strategy for the 2nd phase of AGCCI;
- Develop AGCCI specific templates, key messages, set of generic materials that are ready for use by country offices in line with UN Women communication guideline;
- Develop social media strategy for the rollout of AGCCI 2nd phase and a media engagement protocol in line with UN Women communication guidelines;
- Guide on engaging internal and external stakeholders to support and strength partnership and coordination with multiple stakeholders and enhance resource mobilization
In this view, UN Women solicits to engage an international consultant to develop a continental communication and advocacy strategy and communication materials with guiding tools for national level implementation in the 11 AGCCI target countries for the second phase of the initiative.
Duties and Responsibilities
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The consultant is expected to develop a continental communication and advocacy strategy and communication materials for the implementation of the 2nd phase of AGCCI in the 11 target countries and lead a session on the communication strategy at the target countries planning, capacity building and coordination retreat in July.
No
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I****te****ms Covered/Included
Ti****me Frame
1.
Inception Report
- Workplan with timelines
- Meeting schedule
- Outline of specific goal for
AGCCI communication strategy
3 days after start date
2
Consultations for the
mapping exercise
- Stakeholder consultations for
the mapping
- Mapping of key media outlets continentally and in the 11 priority countries specifically
- Submission of the brief update report
1.5 weeks
3
Comprehensive Initial
Draft Baseline Study Report prepared, and PowerPoint Presentation made
- First draft of the
communications and advocacy strategy including: social media strategy, mapping of key
media outlets and relevant
visibility tools and guide on engaging stakeholders and communication materials such as: AGCCI specific templates, and generic materials (brochure, banners,
pamphlets, posters, save the dates etc..) that are ready to be used.
1.5 weeks
4.
Stakeholder review
workshop
- Dissemination of findings
through a stakeholders’ workshop and incorporation of inputs into the final strategy
1 week
5
Final strategy, (and
updated corresponding PowerPoint presentation) addressing input from review workshop and other key stakeholders
- 1 comprehensive
communication and advocacy strategy and communication materials incorporating all stakeholders’ comments, fully formatted, edited and finalized
1 week
Competencies
Compliance with UN core values and Core Competencies
Core Values:
- Respect for Diversity
- Integrity
- Professionalism
Core Competencies:
- Awareness and Sensitivity Regarding Gender Issues;
- Accountability;
- Creative Problem Solving;
- Effective Communication;
- Inclusive Collaboration;
- Stakeholder Engagement;
- Leading by Example.
Required Skills and Experience
Education
- Master’s degree or equivalent in communications, journalism, media, and internationalrelations or a related field is required.
- A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
Experience
- At least 5 years of professional work experience at national or international level in public relations, communications or advocacy, research including in media relations.
- Experience in using technology such as Adobe Photoshop, In Design and other softwares.
- Experience working with intergovernmental and/or regional organizations including the United Nations (UN) and African Union (AU).
- Knowledge of GEWE and experience communicating on GEWE is critical.
Language and Other Skills
- Excellent knowledge of written and oral communication in English. Knowledge of any other AU language is an asset
- -Full command of Microsoft applications, particularly Word, and other relevant software
Application:
- All applications must include (as an attachment) a completed UN Women Personal History form (P-11) which can be downloaded from http://www.unwomen.org/about-us/employment.
At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided?on the basis of qualifications, competence, integrity and organizational need.
If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.
UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.)
Potential interview questions
| Can you describe a communication campaign you led that successfully engaged stakeholders? | This question evaluates your ability to effectively communicate and involve relevant parties in a campaign. | Share specific examples of your role, the strategies you used, and the outcomes achieved. |
| How do you approach developing a strategy for different cultural contexts? | The interviewer is assessing your adaptability and understanding of diverse audiences. | Pro members can see the explanation. |
| What metrics do you use to measure the success of a communication strategy? | Pro members can see the explanation. | Pro members can see the explanation. |
| How would you integrate gender considerations into communication strategies? | Pro members can see the explanation. | Pro members can see the explanation. |
| Describe a time when you faced challenges in a communication project. | Pro members can see the explanation. | Pro members can see the explanation. |