INTERNAL EXTERNAL ADV: Private Sector Fundraising - Digital Fundraising Lead, NO-B, Jakarta, Indonesia

Lead digital fundraising initiatives to enhance audience engagement and optimize strategies.

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UNICEF - United Nations Children's Fund

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Application deadline 6 months ago: Thursday 18 Dec 2025 at 16:55 UTC

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Overview

Lead digital fundraising initiatives to enhance audience engagement and optimize strategies.

You have:

  • A University Degree in Digital Marketing, Marketing & Communications, Data Analytics/Statistics, Mathematics or any other related field.
  • At least two (2) years of professional experience in digital marketing/fundraising.
  • Power user in digital/data analytics environments (Microsoft Excel, Google Analytics, Adwords, Facebook Ad Manager, etc.).
  • Fluency in Bahasa Indonesia and English.
  • Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.
  • Digital marketing, communications and E-commerce experience strongly desired.
  • Quantitative, qualitative analytical skills & experience with digital marketing metrics strongly desired.
  • Familiarity with nonprofit communications or fundraising.
  • Familiarity with CRM and social listening analysis (CrowdTangle, Talkwalker).
  • Experience in leading a team.
  • Experience in working with agency partners.

Contract

This is a NO-2 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-2 contracts.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, Inspiration

Under the supervision and guidance of the Head of Supporter Marketing, this role will bring specialist expertise and skills to digital fundraising and marketing that will help to drive the development, design and implementation of the digital fundraising and broader audience engagement plans.

How can you make a difference****?

The Digital Fundraising Lead will be responsible for the following functions: 1. Provide technical and strategic inputs and expertise into the broader audience-focused marketing approach 2. Plan and execute digital fundraising plans and campaigns 3. Ensure close collaboration with both broader communication strategies and plans, and overall audience-focused fundraising approaches within PFP

Specifically, the Digital Fundraising Lead is to deliver the following: - Development and implementation of digital supporter engagement strategy to grow online fundraising performance in accordance with the Private Sector Engagement Vision for UNICEF Indonesia - Working with colleagues in the Supporter Marketing team, wider PFP and beyond to develop and implement the audience-focused segmentation and apply to digital channels and strategies - Leading a high-performing team to continually execute and optimize the strategy across an array of digital platforms, segments, products, content & campaigns. - Ensuring a collaborative relationship with both internal and external stakeholders and partners as relates to ICO’s digital communications and digital fundraising. - Ensure the digital team is constantly being exposed to, considers and incorporates creative and innovative approaches to digital communications and fundraising with ongoing testing and learning. - Responsibility for the digital fundraising journey across platforms and digital channels – advising and working collaboratively with colleagues in the donor journey team to manage ongoing relationships with donors - Digital platforms road-mapping/utilization: CRM integrations, FR CMS/donation platform/ security, - payments infrastructure, marketing technology (e.g., user tagging/targeting), analytics. - Regular & on-demand digital FR KPI monitoring, analysis & data-based insight generation. - Digital platforms and solutions are optimized to support offline fundraising efforts such as face to face, TV and telemarketing as relevant.

If you would like to know more about this position, please review the complete Job Profile here: SJP NOB PSFR Officer [Digital Fundraising Lead] IDS26031.docx

To qualify as an advocate for every child you will have…

Minimum requirements:

- Education: a University Degree in Digital Marketing, Marketing & Communications, Data Analytics/Statistics, Mathematics or any other related field. - Work Experience: at least two (2) years of professional experience in digital marketing/fundraising. - Power user in digital/data analytics environments (Microsoft Excel, Google Analytics, Adwords, Facebook Ad Mgr, etc.) - Language Requirements: Fluency in Bahasa Indonesia and English.

Desirables:

- Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts. - Digital marketing, communications and E-commerce experience strongly desired - Quantitative, qualitative analytical skills & experience with digital marketing metrics strongly desired - Familiarity with nonprofit communications or fundraising - Familiarity with CRM, social listening analysis (CrowdTangle, Talkwalker) - Experience in leading a team - Experience in working with agency partners.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others

(8) Nurtures, leads and manages people

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.

Potential interview questions

Can you describe a successful digital fundraising campaign you managed? This question assesses your experience and success in digital fundraising efforts. Highlight your contributions, strategies used, and the outcomes of the campaign.
How do you leverage data analytics to improve fundraising performance? This question evaluates your analytical skills and their application in fundraising. Pro members can see the explanation.
What creative strategies have you implemented in digital marketing? Pro members can see the explanation. Pro members can see the explanation.
How do you prioritize tasks when managing multiple fundraising campaigns? Pro members can see the explanation. Pro members can see the explanation.
Can you give an example of how you collaborated with a team to achieve fundraising goals? Pro members can see the explanation. Pro members can see the explanation.
What experience do you have with CRM systems, and how do you use them in fundraising? Pro members can see the explanation. Pro members can see the explanation.
In what ways do you keep up with the latest trends in digital fundraising and marketing? Pro members can see the explanation. Pro members can see the explanation.
How do you measure the success of digital fundraising initiatives? Pro members can see the explanation. Pro members can see the explanation.
Added 7 months ago - Updated 6 months ago - Source: unicef.org