The People that Deliver (PtD) Initiative was established in 2011 focusing on the professionalization of supply chain personnel. This is achieved through a global coalition of organizations advocating for a systematic approach to human resources (HR) for supply chain management (SCM) both at the global and local level. It is based on the global recognition that without trained professionals to manage the health supply chains, drugs and other health supplies do not reach the patients who need them.

PtD is governed by a coalition representing governments, international donors, multilateral agencies, nongovernmental organizations, academic institutions, professional associations, and private companies. PtD has a Secretariat with two full-time staff that is hosted by UNICEF’s Supply Division. PtD envisions a world where health supply chain workforces are empowered and equipped to optimize health outcomes by improving access to health commodities. Please visit www.peoplethatdeliver.org for a complete overview of its mission and vision, as well as access to materials and resources.

The Interagency Supply Chain Group (ISG) was established in 2014 to provide better coordinated and more effective support to country efforts in ensuring sustainable access to high quality essential health commodities. The group is a global collaboration forum to support country level health supply chain improvement efforts that is comprised of 16 global agencies actively involved in supporting supply chain efforts across all disease areas: Bill and Melinda Gates Foundation, DFID, Global Affairs Canada, the Global Drug Facility, Global Financing Facility, KfW, the Global Fund, Gavi, NORAD, UNDP, UNFPA, UNICEF, USAID, World Bank, the World Food Programme and the World Health Organization.

The group is committed to an improved coordination to identify areas of convergence, optimize synergies across programs and focus efforts on identifying a critical path for aligning supply-chain strengthening efforts as a means of better leveraging investments and achieving meaningful impact on country systems in the face of future demands. Visit https://isghealth.org/ to learn more about this initiative.

BACKGROUND:

Both PtD and the ISG are hosted by UNICEF Supply Division, Supply Chain Strengthening Center, and contribute to the attainment of the goals agreed to by countries, the United Nations and the international development community in UHC2030 and the SDGs.

Much of PtD and the ISG’s work is devoted to on-line learning and skills building workshops with key country-level stakeholders, as well as presentations at online and in-person events which require advocacy and learning materials. The SCSC is now seeking an Interagency Communications and Advocacy Consultant to formalize a communication strategy; define goals and target; establish messaging for various digital planforms; and capitalize on the passion of the broad constituencies of PtD and ISG to drive meaningful and sustained change.

PURPOSE

UNICEF is seeking a talented writer with digital marketing experience to publish compelling stories of our projects, resources, and tools and promote our two hosted initiatives: People that Deliver (PtD) and the Interagency Supply Chain Group (ISG). Under the supervision of the UNICEF Chief of the Supply Chain Strengthening Center, and in direct consultation with the PtD Executive Manager and the ISG Coordinator, the Consultant will develop separate, but linked workplans and implement a communication strategy.

The primary task under both the PtD and ISG workstreams will be to develop and implement a Communication and Advocacy Strategy and Action Plan. In addition, the Interagency Communications and Advocacy Consultant will plan and prepare communications products for both the PtD Secretariat and ISG Core Steering Group. The Communications and Advocacy Consultant will work in close collaboration with the membership of both PtD and ISG, national supply chain stakeholders, subject matter experts, multi-lateral and bi-lateral donors and professional associations ensuring successful communication and advocacy strategy implementation.

The PtD Secretariat participates in several high-profile events each year. The purpose of PtD’s participation is to share resources, tools, and best practices on HR for SCM and encourage collaboration among key partners and donors. A key event the consultant will be expected to support is the PtD Global Indaba: A forum on Human Resources for Health Supply Chain Management, to be held in Zambia in September 2021. This event will require a significant amount of promotion and the consultant will be expected to work with the Steering and Technical Committees to review abstracts, prepare presentations, and generate materials specific to this event.

The Interagency Communications and Advocacy Consultant will also have additional communications and administrative support duties (10%).

DESCRIPTION OF ASSIGNMENT

The roles and responsibilities will include (but are not limited to) the following:

PtD Communication and Advocacy Strategy with Action Plan

Develop a Communication and Advocacy Strategy with Action plan to promote PtD’s mission, vision, goal, and value proposition and to promote PtD resources and tools. The action plan should include a publications plan as part of it.
Message development that incorporates PtD’s mission, vision, and values with key messages that clearly explain the problem, solution, and PtD contributions/model
Implement the action plan with measurable results
One Page "About Us" story document that incorporates key messages
Development of an “elevator pitch” for Secretariat staff and coalition members to use when speaking about PtD at events and meetings
Design online marketing campaigns. Use analytics to develop more effective campaigns to better reach PtD’s target audience

ISG Communication and Knowledge Management Strategy

Develop the ISG Communication and Knowledge Management strategy for internal and external communications, content, and brand reputation, including an action plan for the implementation of the strategy
In consultation with ISG coordinators, ISG steering committee and website service provider, develop and implement ISG visual brand identity to improve the ISG as a recognizable and reputable brand within the supply chain interagency domain
In consultation with the website service provider and ISG coordinators, revise the existing ISG website content and provide recommendations on the aesthetics
Monitor and evaluate the ISG communication strategy and information dissemination performance

Knowledge Product Generation and Dissemination

Be the focal of the project in generating, archiving and disseminating knowledge products and develop new knowledge products based on accomplished studies, assessments, surveys, policy dialogues and other tools
Write case studies and articles for the quarterly PtD newsletter, including case studies highlighting the outcomes of the PtD Last Mile Health Supply Chain COVID-19 Grand Challenge
Support the ISG coordinators and Advocacy and Policy workstream members on completing existing knowledge products and provide guidance on the dissemination strategy to improve reach to internal and external stakeholders
Develop content for print and social media (LinkedIn and Twitter)
Provide support to the PtD Project Officer and ISG Coordinator in securing a vendor for the implementation of website updates
Manage and create content for the PtD and ISG websites and update the website accordingly

Knowledge Management

Work with vendors in managing events and other activities
Management of project promotional materials, development/production of communication and advocacy materials, such as drafting articles, content management, standards for publishing and design
Maintain photo library of PtD activities
Collect and maintain the status update reports and project documentation from the PtD Last Mile Health Supply Chain COVID-19 Grand Challenge recipients

Communications

Develop a communications plan for the PtD Last Mile Health Supply Chain COVID-19 Grand Challenge
Provide support in the writing and editing of the final report for the PtD Last Mile Health Supply Chain COVID-19 Grand Challenge
Develop a “Roadshow presentation” that incorporates key advocacy messages, PtD resources and tools into a succinct presentation for external audiences for use by Secretariat staff and Coalition members
Liaise with coalition organizations, UNICEF Supply Division, and online communities to publish and disseminate new PtD or ISG-related materials
Develop a PtD communications toolkit which includes reports, brochures, presentations, briefs, etc.
Design development and implementation communications work plans and provide input to related budgets
Edit materials prepared by the PtD Secretariat and ISG Coordinator for publication and serve as in-house sub-editor and proof-reader
Provide communications support for two high-profile PtD-led events in 2020/2021, one of which will be the PtD Global Indaba
Provide communications support for two ISG-led events in 2021
Iteratively, support the ISG with necessary adjustments to improve visibility, awareness and engagement. This includes improving ISG partner retention and refining engagements with broader Supply Chain networks.

Perform any other duties assigned by the Supply Chain Centre Chief.

It is envisioned that this work will take place over 11.5 months, starting 2 November and concluding Mid-October 2021.

KEY DELIVERABLES

# 1 PtD Communication and Advocacy Strategy with Action Plan, including Publications Plan - deadline Nov. 30, 2020 # 2 One Page "About Us" Story Document (PtD) - deadline Dec. 1, 2020 # 3 PtD Roadshow Presentation - deadline Dec. 31, 2020 # 4 Final Communications Toolkit for PtD Coalition Members, includes elevator pitch and value proposition message - deadline Jan. 15, 2021 # 5 Completed revisions to the existing ISG website content - deadline February 1, 2021 # 6 Final ISG Communication and Knowledge Management Strategy including implementation action plan and brand identity recommendations - deadline March 30, 2021 # 7 Final Report completed for PtD Last Mile Health Supply Chain COVID-19 Grand Challenge - deadline April 2, 2021 # 8 Three new ISG Knowledge Products (case study, blog post, position paper or similar) completed and disseminated - deadline June 30, 2021 # 9 Presentation, key messaging, and materials for two high profile PtD events in 2020/2021 - deadline August 20, 2021 # 10 Presentation, key messaging, and materials for two ISG events in 2021 - deadline September 30, 2021

Deliverables are expected to be submitted electronically.

QUALIFICATIONS

Education: Master’s degree in Mass Communication, Journalism, English, Development Studies, and or any other relevant subject. First level University degree (Bachelor’s Degree or equivalent) with an additional 2 years of qualifying experience may be accepted in lieu of the advanced university degree. Experience in non-profit and/or UN agencies preferred. A minimum of 3 years of progressively responsible experience in communication activities within development projects is required at the national or international level.

Competency Profile: The successful candidate is expected to demonstrate the following competencies:

Core Values
1. Care, Respect, Integrity, Trust and Accountability
Competencies
1. Builds and maintains partnerships
2. Demonstrates self-awareness and ethical awareness
3. Drive to achieve results for impact
4. Innovates and embraces change
5. Manages ambiguity and complexity
6. Thinks and acts strategically
7. Works collaboratively with others

SKILLS AND KNOWLEDGE:

Advanced writing and editing skills; varies writing style as needed
Excellent ability to deliver strategic insight and analysis on communications and media strategies relevant to health supply chain sector institutions
Experience with print and/or electronic and broadcast media and social media, as well as developing communication initiatives
Experience with graphic design and web design will be an asset
Must display an advanced level of skill in the Microsoft Office suite 2010 or later
Must be able to work independently and must have the ability to exercise discretion and independent judgment regarding matters of significance
Exceptional time management skills required and an ability to complete tasks in a timely and efficient manner, without prompting, both independently and collaboratively; superior organization and prioritization skills and must be meticulous and detail oriented
Resourcefulness and ability to work proactively - thinking ahead. Good logic skills to read through minutes and summarize the conclusions and actions taken
Flexibility and ability to manage competing demands; must be able to manage a myriad of on-going tasks in a fast-paced environment and adjust to changes
Works with integrity and ethically; must follow UNICEF's policies and procedures; is consistently at work and on time; ensures work responsibilities are covered when absent
Willingness to take ownership for wide-ranging responsibilities; demonstrates accuracy and thoroughness; looks for ways to improve own work to ensure quality
Ability to communicate effectively with various audiences
Strong cross-cultural and interpersonal skills

LANGUAGE:

Full professional proficiency in English (written and oral) is required. Working proficiency in French would be an asset.

EVALUATION PROCESS:

Qualified candidates are requested to submit:

Cover letter
Financial quote for service fees at a daily rate in US Dollars
CV/Resume
Two References
P 11 form (which can be downloaded from our website at http://www.unicef.org/supply/files/UN_Personal_History_Form.doc).

Applications are to be sent by 20th November 2020, 5:00pm CEST. Please submit all documents listed above, including your availability and daily rate to undertake the terms of reference above. Applications submitted without a daily rate will not be considered. Successful applicants will be invited to a telephone interview.

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Added 3 years ago - Updated 3 years ago - Source: unicef.org