Individual National Consultant on Digital Marketing and Community Development, Viet Nam

Consultant Communications & PR

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Partnerships

Background:

UNICEF’s mission in Viet Nam is to make sure every child in the country is healthy, educated and safe from harm, therefore having the best start in life and a fair chance to reach her or his full potential and benefit from the country's prosperity. We believe children have a right to live in a more equitable society, where their voices are heard and needs met as a matter of priority in line with the Sustainable Development Goals.

UNICEF has core funding that supports operating costs and creates programmes and approaches that save the lives of children. However, this out-of-country funding is diminishing. In line with the changing country context, UNICEF Viet Nam seeks to identify new partnerships and relationships, introducing additional resource mobilization/funding opportunities in order to reach and address the challenges facing children in this country.

Purpose:

This consultancy is to provide technical support to UNICEF Viet Nam, particularly the Partnership and Resource Mobilization Office (PARMO), to implement the multi-channel digital marketing strategy.

The Digital Marketing and Community Development National Consultant will lead digital programme, sitting within both our Campaigns and Marketing teams. The Consultant will drive online action; manage, develop and grow our digital channels strategically; and be at the centre of meeting our campaign and marketing goals. The Consultant will develop our digital strategy with oversight from the leadership team and implement it through expert, hands-on execution. The Consultant will work closely with the Digital Marketing International Consultant.

Location:

UNICEF Office in Ho Chi Minh city.

Objectives/Tasks:

The Consultant will deliver the following objectives and tasks:

1. Objective 1: Prepare the readiness of VCO for digital marketing

Tasks

- Follow up on SEA (Search Engine Advertising) strategy and results to date with agency

- SEO (Search Engine Optimization) agency procurement process, team structuring with PARMO, Communications and IT

- Emailing management, segmentation, emailing integration and automation

- Develop and manage emails, landing pages, tools and graphics for online marketing activities, including forms, e-commerce store

- Conversion rate optimization, procurement and setting up of an AB testing tool, testing plan and optimizations carried on

- Run Friends of UNICEF lead generation campaigns

- Update, develop and optimize UNICEF website, taking ownership over ensuring high conversion rates on donate and action pages.

- Develop and test new initiatives and innovative concepts for public media marketing

- Create, develop and maintain key internal and external stakeholder relationships

- Provide advice on digital revenue targets for 2023 onwards.

2. Objective 2: Digital marketing execution

- Based on PSFR Business Plan and Strategy, implement and execute the digital marketing activities including supporting the Digital Marketing Plan and Annual Marketing Campaign calendar for UNICEF Viet Nam.

Tasks

- Oversee digital marketing and engagement initiatives to acquire, renew and retain members.

- Oversee creation and execution of online cultivation, stewardship and engagement communications, as well as direct solicitations.

- Coordinate with other members of the PARMO and Communications team on omni-channel marketing campaigns, ensuring the creation and delivery of strategic support messaging is consistent across all platforms.

- Liaise with external strategy and software partners to manage execution of online marketing best practices.

- Proactively stay abreast of industry best-practices, within public media, among nonprofits more broadly and in the commercial sector. Being the organization’s resident digital expert and advising other team members.

- Develop our digital strategy and targets with oversight from the leadership team, to ensure we deliver on our campaigns and marketing goals.

- Grow Friends of UNICEF list and manage our email programme to ensure supporter-focused communications that drives action and maximizes retention.

3. Objective 3: Support the budget manager specifically with digital advertising budget and business analytics

Tasks:

- Manage the digital advertising budget to ensure high-impact return on investment.

- Support the budget manager and oversee digital advertising budget for specific projects as delegated by the Strategic Partnership and Marketing Specialist.

- Conduct regular reporting, analyzing data and analytics to adapt accordingly, and work working with our PARMO team to measure impact.

- Be a key member of both our campaigns and marketing teams - actively contributing to team strategies and projects; coordinating the integration of digital activity across teams.

Specific Deliverables as attached Consultancy Notice Digital Marketing and Community National Consultant 3.pdf

Management and Reporting:

The consultant works under the direct supervision of the Strategic Partnership and Marketing Specialist, UNICEF Viet Nam.

Performance indicators for evaluation:

- Quality of deliverables meet the standards set by UNICEF and specifications outlined in the contract.

- Deliverables are submitted in a timely manner as indicated in the contract.

- Performance evaluation will be completed at the end of the assignment.

To qualify as an advocate for every child you will have…

Qualifications and Experience

- Bachelor’s degree preferred, plus five plus years of related work in digital.

- Knowledge of and proven ability to develop and implement digital marketing strategies.

- A minimum of five years of professional experience in digital business and performance is required, with progressively increasing responsibilities, including direct responsibility for setting and meeting income targets.

Knowledge and Skills

- Experienced in raising significant amounts of funds for non-profit organizations from the general public and/or successful marketing for consumer goods/services etc. is desirable.

- Experienced in running marketing/marketing campaigns in different channels and media.

- Experience in managing Customer Relationship Management systems.

- Experienced in leading a marketing/marketing campaign team.

- Excellent team player, but also able to work independently.

- Experienced in managing agencies and other external service providers.

- Strategic thinker, able to plan ahead.

- Literate in all standard Office applications and other software solutions like customer databases.

- Experience with building and maintaining forms, surveys and other user engagement features, and running reports/interpreting audience analytics.

- Comfort moving between different departments and bridging different goals/strategies within the organization.

- Display creativity and initiative; respond quickly to last-minute needs and changing priorities.

- A team player that is detail-oriented, organized, motivated and creative.

- Propensity for innovation and the pursuit of improvement.

- Must have good judgment and the ability to handle confidential matters.

- Enthusiasm for public media with a desire to create and share a solid case for support with staff, donors, viewers.

- Great influencing and messaging skills.

- Fluent in English.

- Knowledge of UNICEF and non-profit organizations is an advantage.

Languages

- Fluent in English.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

Assessment criteria:

For evaluation and selection method, the Cumulative Analysis Method (weight combined score method) shall be used for this recruitment:

a) Technical Qualification (max. 100 points) weight 70%

- Degree Education in Marketing, particularly Digital Marketing, Communications, Business Administration (10 points)

- Knowledge of marketing, particularly digital marketing, digital work, advertising etc. in different channels and media (25 points)

- Experience in planning and execution of digital marketing campaigns, etc. (40 points)

- Quality of past work (e.g.: methodology, reference check, submission of a successful digital marketing campaign, etc.) (25 points).

b. Financial Proposal (max. 100 points): weight 30%

The maximum number of points shall be allotted to the lowest Financial Proposal that is opened/evaluated and compared among those technical qualified candidates who have attained a minimum 70 points score in the technical evaluation. Other Financial Proposals will receive points in inverse proportion to the lowest price.

The Contract shall be awarded to candidate obtaining the highest combined technical and financial scores, subject to the satisfactory result of the verification interview if needed.

Submission of applications:

Interested candidates are kindly requested to apply and upload the following documents to the assigned requisition in UNICEF Vacancies: http://www.unicef.org/about/employ/:

a. Letter of interest/confirmation of availability and CV;

b. Separate Technical proposal which clearly explains the outline on how to deliver the tasks and deliverables;

c. Performance evaluation reports or references of similar consultancy assignments (if available);

d. Separate Financial proposal: All-inclusive lump-sum cost including consultancy daily/monthly fee, travel, accommodation and any other costs for this assignment.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

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Added 1 year ago - Updated 1 year ago - Source: unicef.org