Individual National Consultancy for Social Media Consultant (Nepalese Nationals Only)

Consultant Communications & PR

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, an advocate.

To create and curate short-form video content for UNICEF’s social media channels – particularly focused on TikTok. Through the creation of this content, the qualified candidate will support UNICEF Nepal’s efforts to engage children and youth in meaningful conversations and advocacy on issues impacting children and young people. This includes messaging related to COVID-19 and vaccination, as well as the secondary impacts of the pandemic – crafting innovative content to counter messaging fatigue on the issue. The consultant would also build the capacity of the Communications Team to understand, navigate and harness the potential TikTok, as well as providing stopgap support on other digital channels as and when required

How can you make a difference?

Under the supervision of the Digital Communication Officer, the social media consultant will:

• Support the development of the NCO’s digital communications strategy including on online protection.
• Create weekly content calendars to produce two-three weekly assets/short videos for UNICEF Nepal’s social media accounts, particularly TikTok, on various issues including COVID-19 prevention, promotion of vaccines, and knock-on effects of the pandemic such as mental health, wasting, etc.
• Liaise with counterparts in regional/global offices to identify new opportunities for amplification, collaboration.
• Liaise with TikTok focal point to promote NCO content where possible.
• Produce monthly analytics reports on TikTok results, growth, trends.
• Engage with social media influencers and youth to co-create short videos on various themes
• Provide stopgap support to Communications Team in managing NCO’s other digital channels
• Provide support to Communications Team on creating content for key events, such as World Children’s Day
• Provide capacity building sessions for members of Communications Team on conceptualizing and creating short-form videos

Task

1. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content
• Support in developing the NCO’s digital communications strategy to include new platforms and their scope/impact, as well as elements of online protection

2. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

3. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

4. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

5. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

6. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content
• Provide capacity building sessions for Communication team members in conceptualizing and creating short-form videos

7. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

8. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

9. Create content for TikTok channel – short form videos on relevant issues -

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

10. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

11. Create content for TikTok channel – short form videos

• Provide TikTok analysis report – including information on UNICEF engagements, growth, trends, influencers to watch, identify best performing content

12. Create content for TikTok channel – short form videos

• Provide capacity building sessions for Communication team members in conceptualizing and creating short-form videos

First Deliverable

• Submit 6 videos
• Submit Tok-tok Report
• Finalize Digital Comms Strategy

Second Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Third Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Fourth Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Fifth Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Sixth Deliverable

• Submit 6 videos
• Submit Tok-tok Report
• Session 1 (basics)

Seventh Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Eight Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Ninth Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Tenth Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Eleventh Deliverable

• Submit 6 videos
• Submit Tok-tok Report

Final Deliverable

• Submit 3 videos
• Session 2 (advanced)

Duration of the contract:

The total duration of the consultancy is for 11.5 months tentatively starting from early July 2022.

To qualify as an advocate for every child you will have…

Minimum Qualification Required:

Bachelors in English, communication, journalism, creative writing, video editing, graphic design, social science, or a similar discipline

Knowledge/Expertise/Skills required:

• Demonstrable significant experience in using and managing social media, particularly use of TikTok
• Demonstrable knowledge of which content performs well on Tiktok and what does not
• Demonstrable experience with successful digital campaigns
• Experience editing videos for web and social media
• Strong communication skills, written English and Nepali skills
• Knowledge of standard MS Office applications and other computer skills
• A keen and proven interest/knowledge in social media and other creative web applications
• Experience using design and editing software such as Adobe Creative Suite, Final Cut or similar to create videos
• Good research and analytical skills
• Knowledge of child rights principles is an asset or willingness to learn
• Previous experience working in digital communications is highly desirable

Competencies:

• Fluent in written and spoken English and Nepal
• Demonstrate initiative, creativity and enthusiasm
• Able to work well in a team environment
• Comfortable in front of a camera and being the face of UNICEF’s TikTok
• Must have a passion for creating creative and engaging video content
• Must have a deep understanding of TikTok’s ecosystem (i.e. trends, hashtags, music usage, guidelines…)
• Excellent organizational skills
• Ability to quickly understand instructions, ask for clarification when needed, adapt and work independently to produce results on time

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure health insurance required to perform the duties of the contract are valid for the entire period of the contract.

Please submit the financial quotation for this assignment in Nepalese Currency. Please indicate your proposed monthly fee.

NOTE: Female candidates and candidates from the under-represented ethnic groups are encouraged to apply.

Apply now

Added 1 year ago - Updated 1 year ago - Source: unicef.org