Individual Contractor - Copywriter for donor communications, Beijing, China (11.5 months)

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, advocate

UNICEF China works with private sector to mobilize resources for children. In this regard, content plays a key role in our engagement with existing and potential supporters. To support the Partnerships and Innovation (PI) Section's growth targets for both individual fundraising and inspired gifts sales, it's crucial to expand the content generation capacity to enable engagement activities in a fast-changing environment.

To support the biggest-ever corporate partnership UNICEF China Office has signed, a marketing officer who currently leads on the content services for PI section will provide additional support to Child Health and Development section to help deliver advocacy services as committed to the bespoke partnership. To fill in capacity gaps, PI section will need to recruit an individual contractor to take over content development tasks for the individual fundraising team.

The incumbent will be based in UNICEF China Office to provide content services to support individual fundraising team’s donor retention journey and related campaigns.

How can you make a difference?

- Under the supervision of the marketing officer, the incumbent will be responsible for generating original marketing content and/or adapting existing materials in support of the individual fundraising team’s donor retention and loyalty services.

• Conduct desk research, copy-edit and translate UNICEF’s global emergency assets, such as human-interest stories, videos, photos and other content from English to Chinese, for the conversion and retention journey of monthly pledge donors in support of UNICEF’s global humanitarian work. The content will mainly be distributed via eDMs.
• Take field trips to collect original contents for China country programme donor retention use, such as human-interest stories, short videos, V-logs, field trip diaries, and others to showcase the positive impact of UNICEF’s work for children.
• Proactively expand the inhouse story pool by sourcing and adapting various forms of content produced by the communications team, program sections and counterparts (possibly through telephone interviews), a network of freelancers located in or near UNICEF project sites in China, and other channels.
• Develop tailored content based on specific donor segmentation strategy, especially targeting the Generation Z audiences to ensure content relevance and resonance.
• Support on other donor communication tasks as needed.

- Duration of service: 11.5 months from May 2022.

- Monthly payment based on tasks completion lists signed by contractor and supervisor.

- The incumbent is expected to work on regular working days excluding UN holidays in UNICEF China Office. The individual contractor is entitled to paid time off in accordance with relevant policies. This entitlement can be accumulated during the contract period but not converted to an additional payment.

- Complete submission of deliverables as per expected standard and quality as assessed by the supervisor is a prerequisite for payment of fee. UNICEF reserves the right to adjust or withhold payments for late deliverables or for deliverables not meeting expected quality.

To qualify as an advocate for every child you will have…

• Minimum Academic Qualifications required and disciplines:
  • Advanced university degree in Chinese, Journalism, Marketing, Communications, Advertising, or other relevant disciplines.
  • At least two years of full-time work experience in journalism, copywriting, social media, or web-based content creation.
  • Solid experience from media outlets, creative agencies and/or managing a Wechat public account is preferred.
  • Fluency in Chinese and English.
• Knowledge/Experience/Expertise/Skills required:
  • Excellent Chinese writing skills and previous experience in drafting character-driven features, either for a news agency or social media platform, is preferred.
  • Able to develop original creative concepts and make complex information easy to digest.
  • Has clear insights on the content preferences of Generation Z and able to tell UNICEF stories that resonate with the target audience
  • Skills to manage Wechat accounts, and produce short videos are a plus.
  • Good interpersonal skills and a team player with a growth mindset to learn, to challenge the status quo, and to bring innovative solutions.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.