Individual Contractor – Celebrity Engagement, UNICEF Thailand, Bangkok

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfilling their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region. This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and

• participation – to express opinions, be listened to and take part in making any decisions that affect them

  How can you make a difference?

The Communication Section, UNICEF Thailand Country Office (TCO) is seeking an individual contractor to provide crucial support to the communication section’s celebrity and influencer engagement effort working closely with the communication and fundraising sections and UNICEF Thailand as a whole, on key activities in the celebrity engagement plan in support of advocacy and fundraising campaigns and programme initiatives to raise awareness of child rights among the public, and mobilize support for children. UNICEF Thailand wishes to strengthen its collaboration and partnership with celebrities and influencers, including actors, singers, athletes, chefs, celebrity pediatricians and child psychologists, online influencers, among others, who are passionate about child rights and would like to utilize their public profile and join UNICEF in making a positive difference for children and young people.

The consultancy will also support the communication team in developing partnership briefs for each project and campaign, conducting research on potential celebrity partners, developing celebrity plans for various campaigns and projects, reach out to and secure celebrity partnerships, assist in liaising with the celebrities and ensure a smooth partnership in the medium to longer term. The assignment would also include data gathering, research and information support for celebrity engagement strategy development and update.

Work Assignment:

Under the direct supervision of the Celebrity Engagement lead in the Communication Section, and guidance of the Chief of Communication, the consultancy is expected to fulfill the following:

1. To take the responsibilities in engaging UNICEF celebrity supporters and to provide support on overall celebrity engagement effort.

2. Coordinate with and secure cooperation from celebrity supporters

3. Develop partnership pitches and project briefs for sharing with the celebrities
4. Manage relations and provide professional recommendations on the approach to work with celebrities while accommodating the targets of campaigns and activities.
5. Conduct due diligence and research to ensure effective partnership adhering to UNICEF brand guidelines
6. Organize various celebrity engagement activities including field visits and other content production and engagement through social media.
7. Ensure effective post-campaign/activity appreciation and recognition as part of relationship management with celebrities, their managers and/or affiliations.
8. Contribute and support in producing briefing notes, and necessary content for celebrities

9. Responsible for data gathering, research and information support for strategy and engagement planning as well as progress update of UNICEF’s activities for the engaged celebrities

10. Support to celebrity engagement plan execution for flagship campaigns and initiatives:

• Develop celebrity engagement plan for specific projects and initiatives/campaigns as agreed with the supervisor or project lead, including projects such as the Blue Carpet Show for UNICEF, Box of Life, UNICEF’s advocacy campaigns, awareness raising and behaviour change projects on child rights, etc.
• Implementation of the plan for the campaign/initiative, in coordination with other communication, fundraising and programme colleagues.

3. To assist celebrity profile development

• Provide strong support in the design and implementation of profile development journeys for Friends of UNICEF and other long-term partners
• Contribute to the design and implementation of celebrity engagement journeys for prospective celebrity partners

4. Other assignments

• Support in keeping a celebrity engagement log to monitor and record all areas of support received from celebrities, it’s impact in social media and media reach, and in updating the celebrity supporter list.

End Product(s):

The following outputs are listed below but may change subject to the evolving situations and needs.

• Celebrity and influencer engagement plan for all projects and campaigns requiring celebrity support and engagement
• Record of engagement activities and support given by celebrity supporters
• Record of pre-campaign/activity briefing prepared for celebrity supporters
• Record of post-campaign/ activity summary for celebrity supporters
• Documentation of research conducted on potential celebrity supporters according to campaign/project needs and UNICEF brand guidelines
• Evidence of recognition prepared for all celebrity supporters and media partners
• Evidence of correspondences made with celebrities to secure their partnership and smooth running of the joint projects
• Timely securing of celebrity and influencer partnerships
• Timely sharing of the contents and messages prepared for the celebrities and approvals received in a timely manner
• Evidence of internal and external consultations conducted for celebrity and influencer engagement in various contents, projects and campaigns.

Official Travel: The consultancy may be required to travel to perform the assigned tasks, but the exact travel requirements will be determined during the assignment.

Duration of Contract: 11.5 Months – During the period of 15 September 2021 – 31 August 2022 with regular office hours, Monday – Friday.

Working Location: The consultancy is to be based at UNICEF Thailand Country Office in Bangkok (with flexibility of working-from-home as needed due to COVID-19). The consultancy should perform the work using own resources (e.g. computer, mobile phone, etc.).

To qualify as an advocate for every child you will have…

• Thai national with good command of spoken and written English
• Graduate university degree (bachelor’s or higher) in areas related to marketing, communications, public relations and related field.
• Proven experience of at least 3 years in successfully handling celebrity management, marketing, public relations targeting high-profile clients, project management and/or influencer dedicated service
• Possess in-depth understanding on working with celebrities with contextual insight
• Excellent project management and coordination skills
• Strong drive for results and commitment to delivering results in a timely manner
• Strong analytical skill
• Solid Background in celebrity/artist relationship development and management is highly desirable.
• Access to celebrity networks in the film and music industries and/or social media influencer networks is a plus
• Outstanding negotiation and people skills.
• Experience working in non-profit setting or project is a plus.
• Experience working in a marketing/PR agency with strong celebrity/influencer portfolio is a plus
• Team player, problem-solving, attentive, and self-motivated with can-do attitude

Interested candidates are requested to submit CV or P-11, full contact information of minimum 3 references, availability, and proposed monthly professional fee in THB by 19 August 2021****.

P11 Form.doc

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability (CRITA) and core competencies in Communication, Working with People, and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

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UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of

gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to promote the protection and safeguarding of all children.