Individual Contractor (11.5 months, Part-time): Marketing Journeys and Email Marketing, Individual Giving Team, Division of Private Fundraising and Partnerships (PFP)

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UNICEF - United Nations Children's Fund

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Application deadline 1 month ago: Friday 14 Oct 2022 at 21:55 UTC

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This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF’s ambitious plans to help more children around the world relies on increasing the value and volume of support from donors globally. As part of our drive to be more donor centric UNICEF is increasing the support provided to markets to be able to make the most of advanced technologies that can facilitate an improved donor experience.

Given the opportunity that these platforms can provide when fully leveraged, the global Individual Giving team want to provide additional expertise to technically and strategically support markets as they employ donor-centric journeys and use email marketing strategies to deliver value for donors and UNICEF.

How can you make a difference?

The role will play a critical role in improving market capacity to deliver an improved donor experience by supporting the optimization of their marketing journeys and email marketing and automations environment.

The contactor will be tasked with using existing tools, resources and guidelines to support markets to improve their email marketing program. These improvements will be monitored and tested with the goal of developing case studies that can be used more broadly across UNICEF. This individual will be focused on delivering assigned tasks and/or specific tracks of the donor journey and email marketing and automations strategy, working with the global email specialist to identify and assess the relevance and priority of associated tasks.

To ensure this work is well used and evolves, the contactor will participate in key meetings and knowledge hubs that seek to capture learnings, uptake and feedback from markets, feeding these insights back into the project deliverables.


  1. Completion of Market donor journey mapping, email and automation audits

  2. Analysis and stakeholder engagement to optimize and define a market prioritization matrix.

  3. Direct engagement with UNICEF market/s to conduct audits of current fundraising communications calendar and within that, email content, strategy and reporting.

  4. Maturity assessments with markets; defining skills and opportunities.

  5. Auditing across the entire email and automation environment of a market/s.

  6. Identification and definition of key opportunities that can drive revenue growth in the channel.

  7. Market engagement and support

  8. Direct engagement with markets to optimize their marketing journeys, and their technical and strategic email marketing environment.

  9. Development of project roadmap to address gaps in market’s email marketing programs.

  10. Provide expertise and direct support to optimize the market’s email marketing strategy, technical environment, data health and approach to content.

  11. Project monitoring, reporting and evaluation

  12. Ongoing engagement with the market to:

  13. Troubleshoot technical issues.

  14. Gather insights and feedback.

  15. Track performance in response to changes made to the system.

  16. Identifying new opportunities to iteratively improve existing set-up.

  17. Development of materials to outline project findings, roadmap and results for future use by the Individual Giving team.

  18. Hosting and/or participation in webinars and workshops to share expertise, case studies and learnings.

  19. Support to incoming requests from markets

  20. Available to support market requests, including:

  21. Deliverability issues

  22. Platform set-up and optimization.

  23. Journey strategy review.

  24. Support to global Virtual Hub as required to implement activities that can support market requests.

  25. Collating and reporting on market needs and requests.


Below are the expected deliverables to be achieved through the assignment:

  1. Market prioritization matrix and project approach documentation is developed.

  2. One to Two prioritized markets have been engaged and have agreed to work on improving their email marketing and journeys program.

  3. Roadmap is created that can be used to identify key gaps in respective markets and prioritize projects that aim to increase revenue.

  4. Project completion results in increased revenue that can be clearly attributed to improved approaches to email marketing, automation or donor journey.

  5. Project report, clear results and case studies are developed in response to any in-market activity.


11.5 months, Part-time, up to 138 working days, tentatively starting on 7 Nov 2022.


The contractor will report to Fundraising Officer, Individual Giving Team, PFP.


Home-based (following Geneva office hours preferred). Travel may be required as a part of this contract.

To qualify as an advocate for every child you will have…


  • A first-level university degree (Bachelor's degree or higher) in Marketing, Communications, Non-profit or Business Management, or any other related fields is required, coupled with any other additional training and or certificate in a relevant field is an asset.


  • A minimum of 3 years of professional experience in the areas of email marketing and end journey development is required.
  • Demonstrated experience using SalesForce Marketing Cloud, with specific knowledge across Journey Builder, Email Studio and Contact Builder is required.
  • Experience using basic html, AMPScript and SQL for email personalization is desirable.
  • Basic knowledge of Google Analytics and platform integration best practices is required.
  • Experience with digital campaigning using CRMs (ex: Salesforce) is required.


  • Fluency in English is required. Working knowledge of another UN language, particularly Spanish, is an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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