Individual Contractor (11.5 months) - Integrated Marketing Support Specialist (Individual Giving and Supporter Engagement Strategy), PFP

Consultant Communications & PR

Overview

Support UNICEF's marketing initiatives for Individual Giving and enhance supporter engagement.

You have:

• An advanced university degree in Marketing, Communications, Non-profit Management, or another relevant field is required.
• A minimum of five years of relevant professional experience is required (advertising and marketing agency experience is desirable).
• Hands-on campaigning and loyalty marketing experience within a global organization is desirable.
• Experienced and current in digital engagement channels and working knowledge of CRM (Salesforce specific experience would be desirable).
• Proven ability to shape marketing campaigns from initial strategy to implementation and post-launch optimization.
• Experience training and capacity building teams is highly desirable.
• Fluency in English is required. Knowledge of another UN language or local language of the duty station is considered an asset.

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF has embarked on its largest ever interdivisional initiative, Supporter Engagement Strategy (SES). SES is a CRM program to roll out Salesforce, ensuring the deployment enables UNICEF to better communicate and engage supporters to increase donations, advocacy and volunteering.

Individual Giving is one of UNICEF’s most critical sources of revenue, producing unrestricted income across the world to support UNICEF’s programs. The team in PFP focuses on supporting countries to grow their individual giving revenue, with this role focusing on support and advice to ensure marketing best practice is used to support that growth.

How can you make a difference?

Support the progression of marketing best practices as part of the wider IG function. Provide support for markets delivering campaigns that deploy SES (including in HQ) and enable cross-functional teams to realize fundraising goals.

MAIN TASKS

• Work with Marketing Manager to develop holistic marketing approaches that deliver for acquisition, retention and engagement metrics.
• Support the planning and delivery of an integrated marketing campaigns with corporate partners as defined by the Marketing Manager.
• Work with Global Campaigns teams to ensure consideration and support of individual giving objectives, and the development of a plan that is consistent with IG best practice.
• Partner with markets to define how Salesforce can support the delivery of marketing campaigns.
• Partner with identified markets to develop a more functional approach to marketing where Salesforce is not yet installed.
• Provide training and consultancy for key markets on embedding marketing practice.
• Work with the Marketing Manager to provide IG Marketing support on organizational priorities as required e.g. COVAX.
• Act as the liaison across IG for Marketing led initiatives under the banner of SES.
• Act as the liaison across existing market support teams and market knowledge teams to advance integrated support for SES enabled countries.

DELIVERABLES

• Ensure agreed marketing deliverables for pilot markets are delivered on schedule and budget, and/or escalated where appropriate.
• Assist with the mapping of CORE functionality by reviewing and providing feedback on user stories as it relates to marketing functionality within the time frames agreed by the project team.
• As part of the SES team, implement training sessions for Marketing Cloud in Thailand and Colombia that are well received by the markets, demonstrate an understanding of the challenges of adopting Marketing Cloud and are reported to be enabling of their use of Marketing Cloud.
• Provide clear positions for IG on how to maximize donor-centric acquisition and retention activities within global campaigns, supporting IG to understand how well suited campaigns are to activation and defining actions needed to support IG outcomes.
• Project manage the implementation of IG marketing strategy projects ensuring projects are delivered within scope, budget and timings. This will include supporting the development of marketing strategy for COVAX but additional projects will be assigned during the period of the contract.
• Managing agencies and suppliers to support the delivery of key marketing projects, ensuring feedback is given in a timely and enabling fashion to improve the output.
• Work closely with the retention, email and content specialist teams to feed into wider section donor retention strategies, showing evidence that marketing expertise is valued and utilized in these areas

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

11.5 months, full time, tentatively starting on 8 March 2021

REPORTING TO

Marketing Manager, Individual Giving

WORKPLACE

UNICEF Headquarters, Geneva, Switzerland, or home-based operating within the Geneva time zone (subject to COVID restrictions).

To qualify as an advocate for every child you will have…

• An advanced university degree in one of the following fields is required: Marketing, Communications, Non-profit Management, or another relevant field. (*A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.)
• A minimum of five years of relevant professional experience is required (advertising and marketing agency experience is desirable.)
• Hands-on campaigning and loyalty marketing experience within a global organization is desirable.
• Experienced and current in digital engagement channels and working knowledge of CRM (Salesforce specific experience would be desirable) and automated marketing programs is desirable.
• Proven ability to shape marketing campaigns from initial strategy to implementation and post-launch optimization.
• Experience training and capacity building teams is highly desirable.
• Fluency in English is required. Knowledge of another UN language or local language of the duty station is considered as an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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Potential interview questions

Added 5 years ago - Updated 1 year ago - Source: unicef.org