Individual Contract (11.5 Months, full time), Digital Fundraising Content for Multiple Markets, Individual Giving Section, Division of Private Fundraising and Partnerships (PFP)

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

In 2022 UNICEF has ambitious targets for Individual fundraising, with a strong focus on digital channels and aiming at reaching global audiences in Asian and Eastern and Central European markets.

To raise more funds for children and support local offices programmes, digital fundraising will be activated in various new markets. Audience-centric and data-driven content will play an important role to reach new audiences and raise funds to support children’s needs in these regions/countries.

To achieve this, the Individual Giving (IG) unit at PFP, Geneva has created a Virtual Hub to support digital fundraising activities. We are looking for a content specialist to join the Virtual Hub.

How can you make a difference?

In close collaboration and consultation with other members of the Virtual Hub, key internal stakeholders, as well as external partners like creative and digital agencies, the role will include planning, developing, delivering, and optimizing creative assets for all acquisition and retention fundraising campaigns as well as donor journeys in multiple countries such as MENA, Singapore, Bangladesh, Russia, Ukraine and more.

Since most of these countries would not have prior fundraising experience, the incumbent would have to work closely with the local teams to identify and generate suitable content as well as build local capabilities in understanding and delivering to individual giving goals/expectations

MAIN TASKS

Under the guidance of the Fundraising Manager (Fundraising & Marketing Services-FMS), the individual contractor will perform the following tasks:

1. Plan, develop, deliver, and optimize fundraising content for digital paid media fundraising campaigns as well as donor journey touchpoints for multiple countries.

• Coordinate with global, regional, and local offices and other team members to deliver content strategy, calendar and plans for acquisition of new donors as well retention of existing donors.
• Manage external creative agencies to ensure the timely delivery of content assets under high quality standards.

• Review and approve final assets, making edits and suggestions in copywriting if needed.

• Coordinate other related content requests such as landing page copy optimization, SEM ads and such.

• Curate content from UNICEF media archive to provide agencies with adequate images and b-rolls when needed, always taking into consideration UNICEF Imagery Guidelines.
• Collect and share market and channel insights related to best performing content.
• Coordinate translations and localizations in various local languages with external vendors and local UNICEF offices.
• Share creative assets, case-studies, and learnings with teams in Individual Giving (IG) and UNICEF markets worldwide.

2. Coordination with key internal stakeholder stakeholders in UNICEF to achieve individual giving goals

• Interact closely with countries activating the campaigns to ensure that their inputs are considered during the development of the content: coordinates with them local content requests, approval processes and timely delivery of paid media assets.

• work closely with local communications and programmes teams to identify and generate raw content (images, footage, stories) suitable for fundraising

• Coordinate with key team members to share learnings, materials and align with the wider strategy.

• Upload assets regularly in UNICEF content library (WeShare) to share them with other fundraisers and markets.
• Work closely with the Donor Journey Content Specialist in planning content for key journey touchpoints
• Plan and deliver webinars and workshops as required
• Participate in regular meetings to coordinate and align with other team members and external vendors.

DELIVERABLES

1. Develop and deliver all paid media content assets + multiple landing pages + multiple journey emails as per the content/media calendar monthly. This would include writing copy, sourcing footage and images from content library, looking for relevant stories and working with internal and external resources to develop creative materials.
2. Attend and in some cases lead the coordination meetings with relevant key stakeholders and creative agencies: weekly
3. Upload and maintain digital assets repository in UNICEF content library on a regular basis.
4. Report back to FMS and IG Specialists: regularly

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

11.5 months, Full-time, tentatively starting in August 2022.

REPORTING TO

Fund Raising Manager, Individual Giving, PFP Geneva

WORKPLACE

Home-based and working remotely within CET time zones. Some travel is possible. International travel regulations apply.

To qualify as an advocate for every child you will have…

Education:

• Advanced university degree in Marketing, Communications, Fundraising, Business Administration, or other related areas. A first-level university degree, in combination with additional qualifying experience, may be accepted in lieu of an advanced university degree

Experience:

• A minimum of five (5) years of relevant professional experience in fundraising, marketing, advertising, or communications with specific focus on developing content for digital marketing and social media campaigns or equivalent.

Language:

• Fluency in English is required. Knowledge of an additional UN language is desirable.

Others:

• Proven project management and coordination skills

• Excellent communication and interpersonal skills

• Good understanding of digital performance metrics, analysis, and data interpretation
• Personal interests or cultural links related to Asia, Russia and/or Eastern Europe (desirable).

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

Remarks: Please indicate your ability, availability, and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. The candidate may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid).

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.