Individual Consultancy: National Social Media Communication Consultant, Ha Noi, Viet Nam

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

UNICEF Viet Nam is one of more than 190 offices of the United Nations Children’s Fund globally and part of the United Nations system in Viet Nam working in close collaboration with all UN agencies in the country. Guided by the Convention on the Rights of the Child, UNICEF has a universal mandate to promote and protect the rights of all children, everywhere – especially those hardest to serve and most at risk.

UNICEF’s mission in Viet Nam is to make sure every child in the country is healthy, educated and safe from harm, therefore having the best start in life and a fair chance to reach her or his full potential and benefit from the country’s prosperity. We believe children have a right to live in a more equitable society, where their voices are heard and needs met as a matter of priority in line with the Sustainable Development Goals. More information on what we do in Viet Nam is available at https://www.unicef.org/vietnam/

Background:

Digital media, especially social platforms, are changing the ways people interact, giving rise to new and diverse audiences and empowering civil society in ways that have profound implications for communication and advocacy. Nearly half of the world’s population now has Internet access – a figure predicted to increase, even in places with less connectivity and fewer amenities – enabling new forms of communication.

VCO Country Programme 2017-2021 highlighted the importance of the public advocacy and communication for child rights. The programme aims to increase public awareness and action to address vulnerabilities and inequities affecting children.

In Viet Nam, 60 percent of population is online, and 72 percent of youth population have access to internet. This makes internet a good platform to reach various stakeholders to drive change for children. Strategic use of digital media, especially social media, will deepen UNICEF’s dialogue with stakeholders about child rights and equity as well as broaden their engagement in issues related to children. Greater understanding of children’s challenges and better involvement in children’s issues results in more impact: The richer the conversation and better engagement, the greater the chance for audience actions in support of UNICEF’s public advocacy. In 2020, UNICEF Viet Nam has increased its followers on social media platform significantly. It’s about time for UNICEF Viet Nam to start investing and exploring new area of digital fundraising.

With the current situation of COVID-19 outbreak without a preventive and effective vaccine and an emergency unfolding in the Mekong Delta, there’s an urgent requirement for more regular and stronger communications on VCO’s social media channels and website, as well as a need to keep regional and global teams aware of the changing situation.

Digital content and engagement will remain and reinforce UNICEF’s leadership as a credible voice for and with children. While UNICEF Viet Nam website mainly targets donors, policy makers and general public, its social media platform focus on young people. In order to reach the young people, the social media platform need to be strengthened to attract attention and encourage the engagement of the young people.

Objective:

The overall objective is to support communication team in enhancing UNICEF Viet Nam social media platform, especially in the Reimagine Campaign on the World Children’s Day 2020, stop the spread of COVID-19, digital literacy, digital fundraising and advocate for UNICEF key priorities areas.

Major Duties and Responsibilities

• Explore new ways of engaging young people on the social media platforms including running various types of contests and campaigns on the Facebook during COVID-19 outbreak.
• Support the development and maintenance of UNICEF Viet Nam assets library for digital fundraising.
• Provide support for public awareness-raising campaign and behaviour and social change communication activities (C4D) in emergency, WASH, COVID-19 pandemic and Education.
• Contribute to the content forward plan of UNICEF Viet Nam Social media platform such as Facebook, Twitter, Instagram, TikTok, Youtube, Zalo, Linkedin, U-report, etc.
• Support to develop social media content package to raise awareness of climate-related issues.
• Support to engage with influencers to amplify UNICEF key messages.
• Support the development of monthly social media report.
• Support to increase the number of fans and followers on all social media platforms.
• Support the content creation for both UNICEF Viet Nam webpage and social media platform including producing video stories, human interest stories, photo essays, infographic.
• Support the management of the Facebook feedback/commenting and monitoring performance of each post.

Methodology & Expected Deliverables: as per attached TOR Vacancy Notice National Social Media Consultant.docx

Performance indicators for evaluation:

Timeliness, services rendered. Frequency of evaluation i.e. weekly, midterm, end of assignment.

Qualification/Specialised Knowledge and Experience:

• University graduates or under-graduates in Communication, Journalism, Public Relations, any other related field or relevant charity work experience/exposure;
• Demonstrate previous knowledge of using social media to share key messages;
• Ability to use digital/EOS camera for photography and videography;
• Experience in photography and video editing;
• Excellent communication skills, including writing (in English and Vietnamese) and intercultural communication skills;
• High ethical standards and understanding of sensitivities pertaining to child-related/rights issues and working in a politically sensitive environment;
• Ability to research, design and execute ideas and ability to transfer knowledge and skills;
• Excellent teamwork skills (self-starter an asset);
• Working experience with UN Agency’s communication is a strong advantage.

For every Child, you demonstrate UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

Assessment criteria:

a) Technical Qualification: weight 80 %

• University graduates or under-graduates in Communication, Journalism, Public Relations, any other related field or relevant charity work experience/exposure; (10 points)
• Demonstrate previous knowledge of using social media to share key messages; (15 points)
• Ability to use digital/EOS camera for photography and videography; (10 points)
• Experience in photography and video editing; (10 points)
• Excellent communication skills, including writing (in English and Vietnamese) and intercultural communication skills; (10 points)
• High ethical standards and understanding of sensitivities pertaining to child-related/rights issues and working in a politically sensitive environment; (5 points)
• Ability to research, design and execute ideas and ability to transfer knowledge and skills; (5 points)
• Excellent teamwork skills (self-starter an asset); (5 points)
• Working experience with UN Agency’s communication is a strong advantage. (10 points)

b) Financial Proposal (max. 100 points) weight 20 %

The maximum number of points shall be allotted to the lowest Financial Proposal that is opened /evaluated and compared among those technical qualified candidates who have attained a minimum 70 points score in the technical evaluation. Other Financial Proposals will receive points in inverse proportion to the lowest price.

The Contract shall be awarded to candidate obtaining the highest combined technical and financial scores, subject to the satisfactory result of the verification interview if needed.

Submission of applications:

Interested candidates are kindly requested to apply and upload the following documents to the assigned requisition in UNICEF Vacancies: http://www.unicef.org/about/employ/

1. Letter of interest and confirmation of availability;
2. Performance evaluation reports or references of similar consultancy assignments (if available);
3. Financial proposal: All-inclusive cost including consultancy fee, travel and accommodation cost for this assignment as per work assignment.
4. CV/P11 form (UN Personal History Form)

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.