Individual Consultancy: Digital Strategy Consultant, Viet Nam

Consultant Communications & PR

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Advocacy

Background:

UNICEF Viet Nam is one of more than 190 offices of the United Nations Children’s Fund globally and part of the United Nations system in Viet Nam working in close collaboration with the Government and all UN agencies in the country. Guided by the Convention on the Rights of the Child and the SDG, UNICEF has a universal mandate to promote and protect the rights of all children, everywhere - especially those hardest to serve and most at risk.

As a trusted and strategic development partner, UNICEF has been active in Viet Nam since 1975 supporting our partners to improve the lives of children and their families. The first country in Asia and the second globally to ratify the Convention on the Rights of the Child in 1990, Viet Nam and its children today face new and emerging challenges following the COVID-19 pandemic. In response, UNICEF is working with the government and partners to reduce disparities and bring about an inclusive, non-discriminatory, and caring society that protects the rights of Viet Nam's 26 million children, including the most marginalized and vulnerable.

In the first year of its new Country Programme (CPD) (2022-2026) UNICEF Viet Nam aims to review its digital strategy and develop its Digital Integrated Strategy to unlock the untapped potential of digital communication and marketing in support of UNICEF’s programme in Viet Nam.

Purpose:

This consultancy aims to coordinate a substantive review of UNICEF Viet Nam’s Digital Strategy and to develop an Integrated Digital Strategy with communication and marketing efforts aligned.

The consultant will be responsible for developing an implementation plan with recommendations and activities aiming to enable the capacity, the systems and the tools that must be in place for a successful implementation and monitoring of the strategy. The incumbent will also provide support by assessing strengths, needs and gaps; ensuring coordination with internal and external stakeholders; and writing, consolidating, and presenting strategic papers and plans.

Objectives:

Key objective of this consultancy in to ensure that UNICEF Viet Nam’s Digital First Integrated Strategy covers all critical goals of digital communication and marketing performance:

- Optimize the user experience, including private sector audiences, through specialized analysis and recommendations for each target audience.

- Enhance the donor engagement experience.

- Increase overall audience reach and engagement by applying target audience strategies.

- Strengthen the online community approach by applying differentiated strategies to enhance engagement of each target audience in support of resource mobilization, advocacy, SBCC and brand strategies.

Methodology:

The consultant will be supervised by the Chief of Communication and Advocacy in coordination with the Partnerships Specialist. Close coordination with relevant stakeholders and informants will be required to receive the necessary strategic guidance, technical references, and feedback to the consultancy deliverables. This consultant will also coordinate a working group, which will support all phases of the development of the strategy.

Tasks, deliverables, and timeline will be included in the consultancy plan to be implemented accordingly. Weekly meetings with the Chief of Communication and Advocacy and the Partnerships Specialist will be required. Upon request from supervisor, the consultant will deliver briefings and presentations to UNICEF Viet Nam senior management.

Performance indicators for evaluation:

Indicators for satisfactory completion measurement will be based on UNICEF Viet Nam own evaluation and judgement, and not that of the consultant. This means that deliverables will be deemed to be satisfactorily completed by the supervisor of the consultancy. The supervisor is required to provide timely and written feedback to the consultant to avoid miscommunication and hold regular meetings with the consultant as needed.

Supervisor:

The consultant will report to the Chief of Communication and Advocacy in coordination with the Partnerships Specialist.

The contractor will work remotely, with the ability to attend meetings at UNICEF office in Ha Noi and travel to HCMC Office if/as needed.

Specific Tasks and Deliverables: as attached Consultancy Notice Digital Strategy Consultant.docx

Payment Schedule linked to Deliverables:

The fees shall be calculated based on the days estimated to complete the assignment in the Terms of Reference and shall be considered the maximum compensation as part of a lump sum contract and agreed on a work plan for submission of deliverables. No additional fees shall be paid to complete the assignment. Payment will be made upon delivery of all final products and full and satisfactory completion of the assignment. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

To qualify as an advocate for every child you will have…

- University Degree in Communication, Marketing or/and related field is required.

- Educational background on Digital Communication & Marketing is required.

- At least five (5) years of work experience in developing and implementing successful audience-focused digital strategies.

- Demonstrated experience in working for international organizations or companies.

Knowledge/Expertise/Skills required:

- Demonstrated knowledge of all technical aspects of the rapidly evolving digital sphere is required.

- Knowledge of the links between the Vietnamese, Asian and Global markets is required.

- Good knowledge and ability to produce easy-to-read, easy-to-view documents targeted at different types of partners.

- Knowledge of UNICEF programmes in Viet Nam is an asset.

- Excellent communication (writing and oral), negotiation, and other soft skills relevant to this consultancy.

- Proficiency in a range of PC/web applications, including but not limited to: MS Word, MS Excel, MS PowerPoint, MS Outlook.

Languages:

- Advanced English is required

- Knowledge of Vietnamese is an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

Assessment criteria:

The two-stage procedure shall be utilised in evaluating proposals, where the evaluation of the technical proposal will be completed prior to any price proposal being reviewed and compared. The templates for documenting the assessment are available in link.

The Cumulative Analysis Method (weight combined score method) will be used for evaluation and selection in this process.

a. Technical Qualification (max. 100 points): weight 70 %

Degree Education as per minimum qualifications required in this ToR : (20 points)

Knowledge of digital communication and marketing: (30 points)

Experience in developing digital strategies: (30 points)

Quality of past work (e.g. understanding, methodology): (20 points)

b. Financial Proposal (max. 100 points): weight 30 %

The maximum number of points shall be allotted to the lowest Financial Proposal that is opened /evaluated and compared among those technical qualified candidates who have attained a minimum 70 points score in the technical evaluation. Other Financial Proposals will receive points in inverse proportion to the lowest price.

The Contract shall be awarded to candidate obtaining the highest combined technical and financial scores, subject to the satisfactory result of the verification interview.

Submission of applications:

Interested candidates are kindly requested to apply and upload the following documents to the assigned requisition in UNICEF Vacancies: http://www.unicef.org/about/employ/:

a. Letter of interest and confirmation of availability;

b. CV or resume

c. Separate Technical proposal which clearly explains the outline on how to deliver the tasks and deliverables (preferably less than two pages); samples of past work.

d. Performance evaluation reports or references of similar consultancy assignments (if available);

e. Separate Financial proposal: All-inclusive lump-sum cost including consultancy fee, travel and accommodation cost for this assignment as per work assignment:

- Consultancy daily fee

- International travel to/from Viet Nam (if applicable). The travel cost shall be based on the most direct and economy fare.

- In-country travel for xx days, per-diem to cover lodging, meals and any other cost associated to take over the full assignment

- Medical insurance (health and accidental death, medical evacuation) for the entire duration of the contract.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

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Added 1 year ago - Updated 1 year ago - Source: unicef.org