Head Of Social Media (RBC Communications, Advocacy and Marketing ) - NOB

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WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, color, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

Qualified Female candidates and Individuals with disabilities are especially encouraged to apply.

WFP is committed to an accessible, inclusive recruitment process. Please contact us at [email protected] to advise us of any disability-related reasonable accommodation or accessibility requests you may have. A member of the reasonable accommodation team will contact you to confidentially discuss your needs. This email is only to be used for any disability-related accessibility requirements, and not for sending the application itself. Due to the volume of applications, any applications or CVs sent through this email address will not be considered as a formal application and will not receive a reply from WFP.

TERMS AND CONDITIONS

Job Title Head Of Social Media Type & Level NOB UNIT/DIVISION: RBC Communication, Advocacy, and Marketing DUTY STATION (City, Country): Cairo, Egypt REPORT TO: Senior Regional Communications Officer DURATION OF CONTRACT: 12 months, 1 October 2023

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

Digital media engagement is pivotal to WFP’s response to global shifts in communications, fundraising advocacy, and development. The use of digital media helps position WFP in the MENA region as a knowledge leader in food security and as an agency with an edge in delivering in emergencies as well as expanding outreach and broadening engagement around food security. Social media is a tool for awareness, brand building, fundraising, and generating support.

The purpose of this assignment is to strengthen and increase the unit’s capacity by managing a team of social media experts and talent, supporting and delivering a range of social media-related activities, developing social media content, and utilizing platforms, networks, and partners to enhance coverage and support of WFP’s activities in the region.

ACCOUNTABILITIES/RESPONSIBILITIES/DELIVERABLES:

1. Own the development of a strategic social media plan and its associated budget across campaigns and channels.
2. Build, lead, and manage a team of talented professionals.
3. Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action, and other content forms that best utilize the technology available on any given social media/digital platform.
4. Work collaboratively with WFP country offices in the region to develop and execute creative ideas, plans, and strategies.
5. Write, edit, and produce social media content in English and Arabic language for the regional social media accounts on Facebook, Twitter, and Instagram, positioning content for clarity and impact.
6. Generate multimedia content including, text, photos, and infographics for use across a range of integrated online platforms, supporting regional communication activities and ensuring consistency with corporate messages.
7. Monitor social media, regularly provide insights on regional audiences, and support the implementation of informed cross-platform social media strategy.
8. Keep abreast of new trends in social media tools, trends, and applications, testing new ideas and platforms and measuring results.
9. Develop partnerships and productive working relationships with WFP celebrities, talent, influencers other related stakeholders to build/leverage networking opportunities and integrate them into strategic planning.
10. Provide inspirational and creative thought leadership on ways to reach and gain the attention of target audiences.
11. Plan and manage campaign executions, on time, on budget, and to scope.
12. Manage external agencies and publishing partners as necessary for that which we cannot do internally.
13. Other as required.

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education:

Advanced University degree in Journalism, International Relations, Public Relations, Communications, or other relevant field, or First University degree with additional years of related work experience and/or training/courses.

Experience:

Minimum 5 years of relevant work experience in progressively responsible functions producing, editing, and disseminating multimedia content for social media audiences on Twitter, Facebook, Instagram, and other platforms.

Knowledge & Skills:

• Demonstrated ability to write and edit social media posts in English and Arabic to a standard high enough for immediate publication without an editor.
• In-depth understanding of the social media landscape, including trends in new tools and platforms.
• Experience using advanced tools for social media publishing, monitoring and marketing.
• Working knowledge of Photoshop, Canva or other tools for creating and editing visual assets for social media use.

Languages: Fluency (level C) in Arabic and English language.

ABOUT WFP

The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.

WFP’s Regional Bureau for the Middle East and Northern Africa (RBC), based in Cairo, Egypt, provides strategic guidance, policy/technical support, and direction to WFP operations and activities in 16 countries: Algeria, Armenia, Egypt, Iran, Iraq, Jordan, Lebanon, Libya, Moldova, Morocco, State of Palestine, Syria, Tunisia, Turkey, Ukraine, and Yemen. These country offices aim to assist roughly one-third of all of WFP’s beneficiaries (approx. 30 million) in some of the most critical humanitarian emergencies of our time. RBC is also active in the ‘Changing Lives’ side of WFP’s mandate, helping national governments and local communities improve nutrition, livelihoods, school feeding, social protection, climate and disaster risk reduction, and other programs that build resilience and support development.

Why to work at WFP?

SAVING & CHANGING LIVES❤

Make a difference, and the world will notice. We are driven by our mission to fight world hunger and feed people’s dreams of a brighter future.

GLOBAL COMMUNITY🌍

Build bridges that unite people across the world.

Being part of a global, diverse, and multicultural community like WFP, will continuously expose you to new ideas and perspectives. How we deliver our mission in a deep respect for personal and cultural differences and close collaboration between every member of our global team, will certainly enrich your experience and knowledge on so many levels.

UNLIMITED POSSIBILITIES💡

Unlock possibilities you never thought you'd find. WFP goes anywhere it is needed and does whatever it takes to get the job done.

LIFE-CHANGING EXPERIENCE⭐

Reach beyond yourself and discover your true potential. WFP offers the kind of life-changing experiences you’re unlikely to find in many other organizations.

Join us to make a difference. Watch this video to know more about us!! Link: https://www.youtube.com/watch?v=3mzGbaRAhz8&feature=youtu.be

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WFP has a zero-tolerance approach to conduct such as fraud, sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to WFP’s standards of conduct and will therefore undergo rigorous background verification internally or through third parties. Selected candidates will also be required to provide additional information as part of the verification exercise. Misrepresentation of information provided during the recruitment process may lead to disqualification or termination of employment

WFP will not request payment at any stage of the recruitment process including at the offer stage. Any requests for payment should be refused and reported to local law enforcement authorities for appropriate action.

DEADLINE FOR APPLICATIONS IS 2 September AT 11:59 PM.