Head of Marketing and Communications Consultant

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WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience. We are currently seeking to fill an Innovation Accelerator Head of Marketing and Communications Consultancy position in the INKA division, based in Munich, Germany.

Brief description of WFP Innovation Accelerator, INKA:

The World Food Programme (WFP) is the United Nations frontline agency fighting hunger. WFP reaches more than 100 million people every day - delivering food assistance in emergencies and working with smallholder farmers, communities, and governments to improve nutrition and build resilience.

The WFP Innovation Accelerator was named by Fast Company as Most Innovative Non-Profit Organization 2021 for its work in identifying, nurturing, and scaling disruptive start-ups and innovations to end global hunger. Based in Munich, Germany, the Innovation Accelerator provides WFP employees and start-ups with funding, hands-on support, and access to WFP’s global operations. Through the Accelerator, WFP is leveraging unprecedented advances in digital innovation - such as mobile technology, artificial intelligence, and blockchain - and new business models to transform the way it serves vulnerable communities across the world. In 2021, Accelerator supported innovations that positively impacted the lives of 9 million people globally. Most recently, the Accelerator runs programs for external partners such as the Bill & Melinda Gates Foundation and others

More information here: http://innovation.wfp.org and https://youtu.be/OnKkQlRdh2c.

General Information:

• Title of Post: Head of Marketing and Communications Consultant
• Unit: Innovation Accelerator, Innovation and Knowledge Management Division (INKA)
• Country: Germany
• Duty Station: Munich
• Initial contract duration: 11 months
• Expected Start Date: 01.06.2022

KEY ACCOUNTABILITIES (not all-inclusive)

The consultant will report to the Head of Business Development, WFP Innovation Accelerator:

1. Lead the overall Marketing, Communications, and Knowledge Management efforts of the WFP Innovation Accelerator:

• Build the WFP Innovation Accelerator external profile and presence;
• Lead the Marketing, Communications and Knowledge Management team;
• Feed into strategic and senior management conversations were appropriate;
• Represent the Accelerator internally and externally in relevant Marketing, Communications and Knowledge Management related activities as required.

2. Develop, update, and implement annual Marketing, Communications and Knowledge Management strategies and plans for the Accelerator and supported innovations:

• Devise and lead communications on the WFP Innovation Accelerator, its activities and portfolio projects; develop and guide corporate and Accelerator-level communications priorities;
• Oversee the production and maintenance of up-to-date communication materials for the WFP Innovation Accelerator, specific to audiences and both online and traditional channels;
• Manage press relations for both the Accelerator and Accelerator-supported innovations;
• Attract high-potential social innovations from within WFP and external networks through events, public relations, and digital marketing activities;
• Review all external communications materials, as aligned with the Head of WFP Innovation Accelerator;
• Position the WFP Innovation Accelerator as industry/sector leader by drafting and editing articles, blogs, press releases to promote the WFP Innovation Accelerator.

3. Lead the growth of the WFP Innovation Accelerator’s inbound marketing activities, such as:

• Devise and lead a rich content/editorial calendar that attracts a qualified audience to key outlets (including blog posts, annual reports, webinars, social media platforms etc.);
• Run integrated business to consumer (B2C) marketing campaigns through digital and social media channels;
• Optimize marketing and innovation idea lead generation activities through a user-centered approach;
• Attract and engage key audiences (start-ups, partners, donors, etc.) by converting website traffic through calls-to-action, landing pages, and lead generation content;
• Manage social media profiles and presence, including Twitter and LinkedIn;
• Track, measure and analyze all initiatives.

4. Lead other communications, marketing, and events needs as required:

• Lead the development of materials for advocacy/fundraising purposes;
• Prepare discussion documents and written reports as required for corporate priority topics and executive management meetings;
• Execute any other task required to support the activities of the WFP Innovation Accelerator.

5. Actively lead the WFP Innovation Accelerator’s development through effective management and act as a member of its management team:

• Lead efforts with the overall goal of making the Accelerator a more effective platform in mind, while ensuring compliance with WFP policies in operations including facets such as the use of vendors and subcontractors, communications, partnerships, contracts, and reporting;
• Provide analysis & content preparation for corporate priority topics and executive management meetings;
• Take up lead roles in running workshops and events, core processes of the accelerator, as required;
• Support the Head of the Innovation Accelerator and the Director of Innovation with any other activities and tasks as required.​​

STANDARD MINIMUM QUALIFICATIONS

Education: The candidate must have a bachelor’s degree in marketing, communications, business, or other relevant studies. Master’s degree is a plus.

Experience: At least 8 (eight) years of progressively responsible international leadership and experience in communications, advertising, digital marketing, and business-related positions, of which at least 2 years must be in Business to Consumer (B2C) / Business to Business (B2B) digital marketing.

Language Requirements: Fluency in oral and written English is mandatory. Intermediate knowledge of another official UN language (Arabic, Chinese, French, Russian, and Spanish) or Portuguese (one of WFP’s working languages) is beneficial.

Required soft skills/WFP Competencies

• Experience in leading teams (at least of 6 team members), including work planning, operational management, and team development;
• Experience in working and managing teams in large organizations. Experience in working in the humanitarian, development and/or impact sector is a plus.
• Experience and knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms;
• Experience creating and executing marketing campaigns and programs that drive customer engagement;
• Familiarity with digital marketing trends, lead generation, and sales processes;
• Strong working knowledge of social, digital, and analytics tools;

• Strong conceptual thinking to develop new marketing strategies and coordinate projects which have innovative elements;

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• Ability to write effective copy is a necessity; graphic design capabilities are a plus;

• Ability to interact with leaders and external audiences with maturity and tact;
• Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy;
• Strong time management skills with an ability to plan ahead, anticipate requirements, problems, and obstacles, and an ability to juggle competing priorities successfully, and work to tight deadlines;
• Self-motivated and able to work with a high degree of autonomy;
• Fully committed to achieving the goals of the World Food Programme;
• Willing to travel to different field locations and challenging operating environments.

TERMS AND CONDITIONS

WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.

Please visit the following website for detailed information on working with WFP: http://www.wfp.org

Click on: “Our work” and “Countries” to learn more about WFP’s operations.

DEADLINE FOR APPLICATIONS

Closing Date: 13 May 2022

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All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.