Google Ad and Website Analytics
Analyze and optimize Google Ads and website engagement.
This opening expired 2 years ago.
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Overview
Analyze and optimize Google Ads and website engagement.
You have:
- Experience with Google Analytics and Ads is required.
- Ability to create insightful reports based on data analysis.
- Familiarity with Search Engine Optimization (SEO) strategies.
- Experience in a similar assignment is desired.
- Google Ad Certification is desirable.
Contract
This is a UNV contract. More about UNV contracts.
The campaign was launched at the end of August 2023 and will be active until January 2024. To boost the campaign’s visibility and exposure, the lab is planning to experiment with different outreach and content strategies including but not limited to Google search and Video Ads for a month. To understand the impact of the ads and the performance of the social media posts, we need insights and analytics for our campaign page and understanding on how we are engaging with international donors who are a target for the campaign.
Therefore, we are looking for someone with experience on google Analytics, Google Ads, Search engine optimization and/or online marketing who can support us to understand what is impactful in reaching the public and generating donations and what is not. The task will be; 1. Provide insight in report format on the current state of engagement on the site with conversion rates from social media to website to donation before the deployment of the ads. 2. Give recommendations on how to better reach the audience and any improvements to the outreach strategy. Give recommendations on YouTube Ad optimization. 3. Do an evaluation on the performance of Ads and social media posts two weeks after launch to assess progress and propose suggestions on adjustment if needed. Final assessment on the before and After impact of the Ads and performance of the social media Ads
Handson experience with digital media analytics particularly with Google Analytics and Ads, creating insightful reports and ability to make recommendation based on the data – experience in a similar assignment and Google Ad Certification is desirable
Potential interview questions
| Can you describe a campaign where you successfully used Google Ads to increase donations? | The interviewer wants to assess your practical experience and effectiveness in using ads for fundraising. | Provide a specific example, highlighting the strategies you employed and the outcomes achieved. |
| How do you approach creating reports based on digital marketing data? | This question evaluates your analytical skills and reporting abilities. | Pro members can see the explanation. |
| What strategies would you implement to improve social media engagement for a fundraising campaign? | Pro members can see the explanation. | Pro members can see the explanation. |
Added 2 years ago
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Updated 1 year ago
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Source:
unv.org
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