Generation Equality Communications Consultant

Contract

This is a National Consultant contract. More about National Consultant contracts.

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security. Placing women’s rights at the centre of its efforts, UN Women is mandated to lead and coordinate the United Nations’ system efforts to ensure that commitments on gender equality and gender mainstreaming are translated into action. It is also mandated to provide strong and coherent leadership in support of the Member States’ priorities and efforts and build effective partnerships with civil society and other relevant actors.

In 2021, UN Women, in collaboration with the Governments of France and Mexico, convened the Generation Equality Forum, a global multistakeholder partnership to drive results and accelerate the full and effective implementation of the Beijing Platform for Action and the Sustainable Development Goals through a 5-year (2021-2026) action agenda encapsulated in a Global Acceleration Plan for six Action Coalitions.

Championed by the President of the United Republic of Tanzania (URT), H.E. Samia Suluhu Hassan, the URT adopted the action Coalition on Economic Justice and Rights as a vehicle towards the realization of gender equality and the empowerment of women and girls, with increased measures including investments in gender-responsive public and private quality care services, law and policy reforms.

Tanzania's commitments include enhancing measures such as investments in gender-responsive public and private quality care services, enacting law and policy reforms, creating an enabling policy and legal environment, and supporting women and young women in expanding decent work in both the formal and informal economy to achieve economic justice. Additionally, the commitments aim to broaden women's access to and control over productive resources, as well as to design and implement gender-responsive macro-economic plans, budget reforms, and stimulus packages.

Key Results areas of the action coalition on Economic Justice and Rights include:

1. By 2026 to increase measures including investments in gender-responsive public and private quality care services, law

and policy reforms, and the creation of decent care jobs to recognize, reduce and redistribute unpaid care work and

reward and represent care workers while guaranteeing their labour rights.

2. Create enabling policy and legal environment and support women and young women to expand decent work in the

formal and informal economy to attain economic justice by 2026.

3. Expand women’s access to and control over productive resources through increasing access to and control over land,

gender-responsive financial products and services, and a number of firms owned by women by 2026.

4. Design and implement gender-responsive macro-economic plans, budget reforms, and stimulus packages so that the

number of women and girls living in poverty is reduced by 85 million through quality public social protection floors and

systems by 2026.

To localize Generation Equality at the country level, the Government of the United Republic of Tanzania has developed the Tanzania Generation Equality Programme TGEP (2021/22-2025/26) stipulating various interventions to be undertaken by the Government sectorial ministries, private sector and other stakeholders to deliver on the GEF to advance women’s economic justice and rights and identified key actions.

One key institutional mechanism to achieve this goal is the National Advisory Committee (NAC) consisting of twenty-five senior members who work closely with the country’s gender machinery in both Tanzania mainland and Zanzibar, in championing the implementation of Tanzania’s commitments. The role of the NAC includes advising on strategies that will enhance women’s economic justice and rights as per the GEF commitments. Coordination efforts on GEF have encompassed a wide range of engagements, with a strong emphasis on integration at different administrative levels. This includes the strategic selection of GEF focal points within Ministries, Departments, and Agencies (MDAs) as well as Local Government Authorities (LGAs).

In line with this, UN Women Tanzania is seeking to engage a consultant to support GEF Localization and multi-stakeholder engagement through the execution of Tanzania's GEF communications strategy. Collaborating closely with the secretariat and UN Women, during which the elaborated deliverables will be achieved.

The consultancy will be home-based, with the Consultant reporting to the UN Women Programme Specialist, Women’s Economic Empowerment, supported by the UN Women Communications Analyst who will be the point of contact on the contract and payment issues.

The Consultant will be expected to provide monthly progress reports on the implementation of the contract deliverables as outlined in the Terms of Reference.

Duties and Responsibilities

The Communications Consultant, in collaboration with the UN Women Tanzania communications team, will oversee and coordinate communications efforts to support GEF Localization and amplify Tanzania's contributions at the local level, national level and beyond through implementation of the Tanzania GEF Communications Strategy.

The Communications Consultant will manage the development of all communications content for both digital and non-digital platforms, as well as compelling success stories related to Tanzania's implementation of GEF commitments. The Communications Consultant will also be responsible executing innovative communications initiatives, including by leveraging on multi-stakeholder partnerships under GEF; as well as identifying and maintaining relevant tracking mechanisms and project plans to ensure that communications goals are on track and that progress is consistent.

Specific duties and responsibilities of the consultant will include:

Support execution of the Tanzania Generation Equality Forum communications strategy:

• Implement an annual communications plan based on the communications strategy to ensure robust communications and amplification of Tanzania’s GEF leadership role, and implementation of national commitments.
• Lead and manage day-to-day communications, including content development and coordination of dissemination across national media and stakeholder platforms.
• Implement communication activities to support GEF localization and increased awareness and implementation at the local government level.
• Conceptualize and manage communications initiatives to drive visibility by generating stories and case studies publishing at least twice a week from both Mainland Tanzania and Zanzibar. . Other activities include activating the ‘Kinara’ GEF champions campaign, developing a podcast series, and executing a social media challenge, video production, and physical and virtual events, among others.
• Conceptualize and execute activities to galvanize more commitments, and promote Generation Equality commitment makers, including youth, the private sector and civil society.
• Set targets and manage media relations, including organizing press briefings, media interviews, coverage of events, and development of media talking points, news releases, media advisories, etc.
• Develop and implement a monthly social media content plan, to include the creation of digital marketing materials.
• Develop localized social media assets and printed products that can be deployed by Generation Equality leaders, partners, signatories and donors to amplify Generation Equality achievements.

Branding

• Oversee and manage GEF branding to ensure consistent, high-impact application of GEF branding.
• Work with UN Women Headquarters and relevant partners to ensure branding alignment.
• Coordinate work of relevant vendors where needed for key events and activities.

Partner Engagement and Public Advocacy

• Maximise communications impact through initiatives bringing together Generation Equality partners and other stakeholders.
• Amplify and recognise new commitments and celebrate progress through strategic development and placement of communications content and assets across all channels and platforms.
• Identify and support communications around thematic spotlight moments to amplify thought leadership.

Consultant’s Workplace and Official Travel

This is a home-based consultancy, with up to 20% travel within Tanzania.

Competencies

Core Values:

• Respect for Diversity
• Integrity
• Professionalism

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues
• Accountability
• Creative Problem Solving
• Effective Communication
• Inclusive Collaboration
• Stakeholder Engagement

Leading by Example

Please visit this link for more information on UN Women’s Core Values and Competencies:

https://www.unwomen.org/en/about-us/employment/application-process#_Values

Functional Competencies:

• Ability to communicate sensitively, effectively and creatively across different constituencies
• Good understanding of production, graphic design and photography standards
• Good knowledge of social media platforms and experience in effective social media outreach across different platforms
• Good knowledge of Tanzania’s media landscape
• Good communication, presentation, networking and advocacy skills
• Ability to be strategic and analytical
• Knowledge of gender equality and women’s human rights

Required Skills and Experience

Education and Certification:

• Master’s degree (or equivalent) in communications, public relations, journalism, marketing or relevant fields is required.
• A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• At least six (6) years of practical experience in communications, advocacy and media relations, particularly for the development sector.
• Experience in implementing global communications strategies and campaigns.
• Experience in writing, editing, content production and dissemination for online and offline audiences at the international level.
• Expertise in media engagement in Tanzania.
• Understanding of gender and empowerment of women and girls’ issues.
• Excellent communication skills and ability to work in multicultural settings and with UN Women partners and communities where activities are being implemented.

Languages:

• Fluency in English and Kiswahili is required.

  How to Apply:

• Personal CV and Form P-11 can be downloaded from: https://www.unwomen.org/sites/default/files/Headquarters/Attachments/Sections/About%20Us/Employment/UN-Women-P11-Personal-History-Form.doc )

• A cover letter (maximum length: 1 page), clearly outlining how the candidate’s experience fits the role.

• Kindly note that applications without a completed and signed UN Women P-11 Form will be treated as incomplete and will not be considered for further assessment.

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