Fundraising Specialist (Digital Strategist), P-3, TA (364 days), PFP - Geneva, Switzerland

Contract

This is a P-3 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 5 years of experience, depending on education.

Salary

The salary for this job should be between 137,951 USD and 180,636 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a Champion

The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision: become the largest and most successful non-profit digital fundraising program in the world.

The Fundraising Strategist role sits within the Digital Fundraising Team. The Strategist’s key goal is to support UNICEF markets to maximize fundraising revenues through our Digital channels. This will be done by collaborating with markets, understanding their capabilities and challenges, and providing strategic advice with follow-up on implementation and campaign support.

How can you make a difference?

Deliver the Fundraising Digital Revenue Strategy by:

• inputting into global Digital Strategic planning and workplans.
• being the conduit for implementing the Digital Revenue Strategy and feedback on local requirements.
• being the digital fundraising expert and account manager for UNICEF Regional offices, National Committees, and Country Offices.

Provide campaign and omnichannel support by:

• Collaborating to enable the growth of digital capabilities within markets, such as analytics and tagging, paid social advertising, A/B testing, content creation, user experience, and marketing automation.
• Working with the content team to manage digital campaigns (website content, advertising, and email communications) for global donors.
• Working with other teams globally, regionally, or locally in support of fundraising income objectives.
• leveraging digital capabilities in support of offline revenue opportunities such as telemarketing, face-to-face fundraising, DRTV, telethons, and other fundraising initiatives.
• supporting work with corporate partners that can allow and/or accelerate supporter engagement and fundraising.

Promote the importance of analytics and continuous improvement by:

• promoting digital and data tracking capabilities within markets.
• Providing strategic support on digital analytics, digital attribution, A/B testing solutions, and working with global and local agencies where appropriate.
• Advocating for market support within PFP, UNICEF offices, and ICT for strategic projects.

Inspire and enable fundraising innovation by:

• being aware and promoting the visibility of fundraising innovations across the industry.
• supporting testing of marketing innovations, working with key markets to pilot new techniques, rolling out learnings, and best practices, and sharing knowledge globally.
• collaborating with the Digital Knowledge Manager providing case studies, best practices, guidelines, and expert content to global markets.

DELIVERABLES:

Deliverables include the following but are not limited to:

• Deliver revenue growth through improvements to Donor experience with the adoption of audience insight, optimizing existing programs, and promoting innovation of products/offers, technology, or process enhancements.
• Develop digital culture, capabilities, and capacities to improve the performance of fundraising teams globally.
• Develop successful partnerships (collaborating with Corp and country teams) with key brands to open up new pathways for support at UNICEF
• Improve processes, revenue streams, and procedures for emergencies to be first in the market with emergency campaigns maximizing funds raised during an emergency.
• Grow fundraising revenues by increasing the number of new emergency donors giving a second gift within the first 3 months of their journey.
• Ensure markets and key audiences are informed on the shared impact (performance and lessons learned) IG has with markets.
• Build and maintain the PFP IG team credibility with markets through reliability, expertise, and openness.

Estimated Duration of the contract

• 364 days

Reporting To:

• Global Digital Manager (P4), Individual Giving, PFP, based in Geneva

Working Place:

• Geneva, Switzerland

To qualify as an advocate for every child you will have…

Education:

• An Advanced University degree in any of the following fields is required: Business Administration, Marketing communications, Fundraising, or other relevant technical areas.
• Alternatively, a first-level university degree in combination with an additional two years of qualifying experience may be accepted in lieu of the advanced university degree.
• Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF), or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset.

Experience:

• A minimum of 5 years of progressively responsible professional experience in digital fundraising or marketing is required.
• Proven success in delivering successful digital marketing programs with demonstrated financial results.
• Solid understanding and experience of integrating digital with offline campaigns (e.g. DRTV, telethons, etc.) to maximize donor revenue.
• Experience in planning digital activity across a large organization, including running planning workshops with cross-organizational stakeholders.
• Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs.
• Experience conducting audience research and insight projects an advantage.
• Experience working on analytics, digital attribution, and campaign tracking projects is an advantage.
• Experience working in an Agile environment will be highly desirable.
• Experience with UNICEF and UN is an asset.

Language requirements:

• Fluency in English is required.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian, and Spanish) is considered as an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust, and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter: https://uni.cf/UNICEFValues

The UNICEF competencies required for this post are...

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the exact future location of the post is still under consideration/to be determined. Candidates may be asked to commence duties remotely. Should the selected candidate be assigned and relocate to Geneva, they may later be asked to relocate and be assigned to another location during the initial contract or assignment period.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.