Fundraising Officer (Donor Retention and Value Maximization), NO-1, Bucharest, Romania #123875 (, for Romanian nationals only)

Contract

This is a NO-1 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-1 contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, support

Why working for UNICEF video

How can you make a difference?

Under the guidance of the direct supervisor, Fundraising Officer, the Fundraising Officer, Donor Retention and Value Maximization, supports the section through providing a range of procedural, administrative, and operational support in developing, implementing, executing and monitoring private sector (PSFR) fundraising activities, ensuring effective and timely delivery that is consistent with UNICEF rules and regulations. The incumbent will supervise the Database Management Associate, Database Analyst Consultant and the Fundraising Telemarketing Assistant.

Key Summary of key functions/accountabilities:

• input to the donor retention and value maximization plan development, planning and execution;
• input to the development and implementation of donor journeys;
• input to monitoring, evaluation and optimization of donor value maximization campaigns;
• support to logistic and administrative activities.

Input to monitoring, evaluation and optimization of donor value maximization campaigns;

• support to logistic and administrative activities. Input to the donor retention and value maximization plan development, planning and execution:

• provides input to the development of and implements the donor retention and value maximization plan, in collaboration with relevant staff members (from FR, communications, program sections) and partners (for e.g. telemarketing agencies, various service providers: writers, photographers, video content production companies etc.);

• analyses the donor database, proposes and implements actions based on donor behaviour, to upgrade, reactivate, convert one off donors to pledge donors etc. with the goal of increasing donor retention and maximize revenue for children;

Input to the development and implementation of donor journeys:

• elaborates and implements different donors journeys for donors that were recruited via the different acquisition channels such as: face-to-face, digital and TV, with the objective of increasing donor retention and maximizing their value;
• implements and monitors the communication cycles with donors and improve them where needed, aiming at nurturing donors and increasing donor retention.
• assists in creating content for donor communication tools: welcome packages, reporting packages, e-newsletters, direct mailings, brochures, other printed materials, web page, and all other engagement and stewardship tools, in cooperation with relevant staff members and service providers (for e.g. printing houses, video production companies, online agencies etc.);
• coordinates various service providers (for e.g. telemarketing agencies) to optimize campaigns and improve results.

Input to monitoring, evaluation and optimization of donor value maximization campaigns:

• continuously monitors and analyses the performance of donor retention and value maximization campaigns (telemarketing, e-mailing etc.), to optimize and improve results;
• provide specific information and requests to the Database Management Associate for database segmentation according to various criteria: donor fulfilment rate, payment age, payment errors etc.;
• monitors and evaluate the results of the donor retention and value maximization plan (KPIs: donor attrition, conversion rates, gross revenue from converted and existing donors etc.), with the aim of adjusting and suggesting improvements to maximize revenue;
• analyzes consumers and donors´ behavior from internal and external surveys, reports, specialized articles to find out relevant data and trends that increase individual fundraising prospecting and donor retention results.
• undertakes lessons learned review of donor retention and value maximization campaigns, with the view to optimize campaigns and improve results.

Support to logistic and administrative activities:

• supports procurement processes for relevant service providers (for e.g. telemarketing agencies) by drafting Terms of Reference, Note for the Records and other relevant documents and follows up on procurement processes;
• carries out effectively various administrative tasks and responsibilities;
• assist in drafting and editing contracts, amendments and other documents as appropriate, following up administrative processes with relevant sections (Operations etc.);
• uses Vision for different administrative processes.

To qualify as an advocate for every child you will have…

• Education : A university degree is required in humanities, communications, marketing/business or related field..
• Experience: A minimum of one year of professional experience in one or more of the following areas is required: customer retention /loyalty, marketing, fundraising, communication or other relevant area.
• Language Requirements Native Romanian, fluency in English is required.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are...

(1) Builds and maintains partnerships(2) Demonstrates self-awareness and ethical awareness(3)Drive to achieve results for impact(4)Innovates and embraces change(5) Manages ambiguity and complexity(6)Thinks and acts strategically(7)Works collaboratively with others. (8) Nurtures, Leads and Manages People

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable male and female candidates are encouraged to apply.

UNICEF appointments are subject to medical clearance. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.