Fund Raising Specialist (Marketing Services), NOC, Kuala Lumpur, Malaysia

Contract

This is a NO-3 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-3 contracts.

UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

How can you make a difference?

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does - in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children's rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. Every child has an equal chance in life - in its social, political, economic, civic and cultural dimensions - her or his rights should not be violated. There is growing evidence that investing in the health, education and protection of a society's most disadvantaged citizens - addressing inequity - not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. Therefore, the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

The position of Fundraising Specialist (Marketing Services) at the NO-C level in the Malaysia Country Office, in the section of Private Sector Fundraising & Partnerships, reports to the Chief of Private Sector Fundraising (PSFR) at the P-4 level.

**Purpose for the job*****:***

Under the supervision of the Chief PSFR, this post will lead the development of marketing communication strategy for fundraising and the implementation of campaigns in order to generate revenues; supervise and develop content for both the individuals and the high value strategies using different channels such as mass media, digital, corporate´s and Major Donors’ existing channels. This post is also responsible for the brand keeping and the development of an influencers/celebrities’ plan, as well as special events. This position directly supervises the Marketing Services Officer at the NO-A level.

Summary of key functions/accountabilities:

Leads the development of high-quality communications materials for fundraising campaigns in a successful way to bring high quality donors on-board and retain the actual ones

• Establish, own and drive fundraising communication materials from all level of UNICEF programmatic work (in-country and global) that positively affects potential and active donors’ understanding, engagement and commitment to UNICEF to drive fundraising income that lead to higher return on investment, using different channels such as mass media, digital, corporate’s and major donors existing channels, among others
• Provide technical contribution in the development and implementation of a medium to long-term strategic PFP Marketing Communication plan to coordinate and maximize the combined impact of PFP’s many materials and activities to build a consistency of design, tone and message; and continually update and work to the deadlines of the PFP marketing communications calendar for all fundraising activities, proposing relevant UNICEF priority themes for each
• Integrate program communication, Supporter Engagement and fundraising and articulate it’s often complex and sophisticated up-stream programmatic work in simple and easy to understand language to donors and supporters.
• Keeps informed of the global content and in touch with the GVA team in a regular manner, in order to use the material, they develop and influence the development of material that is of use for Malaysia Country Office.
• Proactively establishes relationships with all programme specialists, setting recurrent meetings and attending the monthly Programme team meeting, to be well informed of the work done by UNICEF in Malaysia.
• Coordinate the development of the briefings for the advertisement, digital and/or marketing and comms agencies, as required.

Keeps the brand from a fundraising perspective and develops a influencers and celebrities engagement strategy

• Works together with Chief PSFR and Comms in the development of a Brand strategy with fundraising ends, to build a consistency of design, tone and message in all fundraising materials that is fully aligned with the global brand.
• Establishes a plan to include influencers and celebrities into the fundraising campaigns and activities, and handles the requirements derived from the day to day relationship with them, high profiled and famous individuals.
• Strengthens the network of vendors and suppliers that supports the development and implementation of media contents such as advertisement agencies, TV producers and designers among others.
• Gives a “good for production” in the review of final version of the materials.
• Develops a close and integrated relationship with Communications team to generate synergies and ensure workflows work adequately.
• Makes sure that marketing messages and call for donation successfully inserted in UNICEF social media posts, videos and other pieces, and that all marketing and communications materials are in line with the PFP and Communications guidelines and that they respond to the quality needs in order to generate the required impact and results.
• Support in analyzing local market and seek opportunity to use diverse tools to reach out to donor and supporter base.

Leads the development and implementation of a set of Special Events with fundraising ends

• Works together with Chief PSFR, the individual giving and the corporate fundraising teams in the development of plan to establish a set of special events with fundraising ends.
• Provide technical contribution to the development of the briefings for internal and external audiences related to the implementation of special events with fundraising purposes.
• Strengthens the network of vendors and suppliers that supports the development and implementation of special events such as promotion, catering, merchandising, public relations and below the line service companies.

Leads emergency fundraising campaigns

• As the focal point for Emergency Fundraising, is in charge of developing the appeal from the start, getting the emergency task force together, ensuring the information is ready for the Representative to take a decision, and then generating or adapting content, depending on the nature of the emergency, and distributing it to the different channels, as well as monitoring media coverage.
• Follows up the results and recommends adjustments to the campaign, in close collaboration with the section Chief, and the other Fundraising Specialists.

Impact of Results

This position would establish, own and drive fundraising communication materials from all level of UNICEF programmatic work (in-country and global) that would positively affect potential and active donors’ understanding, engagement and commitment to UNICEF to drive fundraising income leading to higher return on investment. This position would integrate program communication, supporter engagement and fundraising and articulate it’s often complex and sophisticated up-stream programmatic work in simple and easy to understand language to donors and supporters and lead MCO’s new Supporter Engagement Strategy. This position will be in charge of keeping the brand and being consistent in all fundraising communications.

Recruitment Requirements & Qualification

• Advanced University degree in one or more of the disciplines relevant in the following areas: Marketing, Communications, Fundraising, Public Relations or equivalent professional work experience in the Marketing communication area.
• A first level University degree with 2 (two) additional years of working experience may be exceptionally accepted in lieu of the advanced university degree.
• Minimum 5 years practical professional work experience in direct response marketing and sales communication, print and broadcast media, and/or interactive digital media.
• Proven track record in developing marketing communication materials for campaigns and programs that are aimed at reaching sales targets.
• Excellent working knowledge in English and the local Bahasa language. Knowledge of an additional UN language an added asset.

Core Values:

• Care
• Respect
• Integrity
• Trust
• Accountability

Core competencies:

• Nurtures, Leads and Manages People (1)
• Demonstrates Self Awareness and Ethical Awareness (2)
• Works Collaboratively with others (2)
• Builds and Maintains Partnerships (2)
• Innovates and Embraces Change (2)
• Thinks and Acts Strategically (2)
• Drive to achieve impactful results (2)
• Manages ambiguity and complexity (2)

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Click here to learn more about UNICEF's compensation, benefits and wellbeing.

Click here to learn more about UNICEF's salary scale & structure.

The remuneration for the above position may be access through UN Salaries Website as follows: http://www.un.org/Depts/OHRM/salaries_allowances/salaries/malaysia.htm (subject to mandatory deductions for pension contributions and health insurance, as applicable) and other benefits including 30 days of annual leave, mobile allowance, and dependency allowances for dependent family members.

Pension All staff members with six or more months of contract duration will be participants of the United Nations Joint Staff Pension Fund. The pensionable remuneration will be subject to a 7.9% deduction as a staff’s contribution. The Organization pays a contribution equivalent to 15.8% of a staff’s pensionable remuneration to the fund on his behalf. On separation with less than five years of service, the staff’s contribution will be refunded with interest. Website: www.unjspf.org

Applications

• All eligible Malaysians are encouraged to apply.
• A written test may be used as a form of screening.
• If your candidature is retained for an interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. UNICEF only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

• UNICEF is committed to workforce diversity and encourages all qualified male and female applicants to apply within its workforce and from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.
• Only shortlisted candidates will be contacted and advance to the next stage of the selection process.