Digital Officer
Enhance digital reputation and positioning of the ICRC through effective digital communication.
Overview
Enhance digital reputation and positioning of the ICRC through effective digital communication.
You have:
- Degree in communications, marketing or journalism, preferably with a digital background and specialization (managing websites, social media platforms, video projects, etc.).
- Fluent command of relevant language(s).
- Typically 3-5 years’ overall professional experience.
- Minimum 3 years' experience in digital communication/internal communication, and in event management an advantage.
- Skilled computer user of web publishing (content management systems, including Drupal and/or Wordpress) and design tools (Photoshop).
- Experience in publishing and engaging using social media platforms (Facebook, Twitter, Instagram, etc.).
- Experience in web editing and familiarity with search engine optimization.
- Excellent public speaking skills and ability to communicate about technical matters to audiences in training settings.
- Familiarity with ad management (Google Ads, Facebook, Twitter).
Contract
This is a ICRC - Open-ended contract. More about ICRC - Open-ended contracts.
What we do
Since 1863, the International Committee of the Red Cross (ICRC) has worked to preserve human dignity and relieve suffering caused by war and armed violence.
In collaboration with our Red Cross and Red Crescent partners around the world, we do everything we can to deliver life-saving aid, reconnect families and locate missing people – helping those who need it most, regardless of who they are and what side of the front line they are on.
We engage with authorities and armed forces on all sides, often confidentially, pressing for access to detainees to improve their living conditions and urging compliance with international humanitarian law to protect non-combatants, including from digital threats.
Purpose
The Digital Officer works to enhance the digital reputation and positioning of the ICRC, furthering the goals and objectives of the digital strategy. S/he supports the ICRC’s efforts to connect with relevant audiences through digital content and channels by editing, creating and publishing content in different channels.
Accountabilities & functional responsibilities
- Manages the delegation's country page (website) and social media account/s (Facebook page) using accepted best practices; develops digital projects, engaging with and delivering content to priority audiences
- Leads the editorial planning and storytelling of multimedia content for the delegation’s digital platforms, taking note of potential use in regional or global channels
- Creates, edits, repurposes and publishes a wide variety of engaging content for digital channels using audiovisual products (videos, photos, etc.)
- Conducts evaluation of the success of digital content initiatives after publication and produces social media reports
- Produces e-newsletters as part of the digital outreach to ICRC delegation contacts
- Serves as the delegation focal point for harmful information (mis/disinformation, hate speech)
- Develops partnerships or collaborations to create engaging content highlighting ICRC priority themes or humanitarian issues through digital platforms
Our values
- At the ICRC, we value impact, collaboration, respect, and compassion. We seek candidates who demonstrate behaviors based on these shared values. For more information on the ICRC values, please visit this page.
Reports to (role)
- Communication Manager
People management responsibilities
No
Scope & impact
- Provides digital communication services, managing local/regional ICRC channels and campaigns with supervision.
- Remit: mainly local, regional
Relationships
- Interacts with units and divisions at headquarters, Global Content Hub and delegations.
Certifications / Education required
- University degree in communications, marketing or journalism, preferably with a digital background or specialization (managing websites, social media platforms, video projects, etc.
- Completion of related short courses in social media management, digital marketing, multimedia content generation, photography, videography, etc. is an advantage
- Excellent communication skills and a confirmed ability to adapt messaging to target audiences
Professional experience required
- 3-5 years professional experience, preferably with an INGO/ NGO; minimum 3 years' experience in digital communication
- Experience in creating tailor-made content, publishing and engaging using social media platforms (FB, X, IG, LinkedIn)
- Skilled computer user of web publishing (content management systems),design tools (Photoshop, Canva), e-newsletter platforms (Brevo)
- Excellent photography, graphic design, video filming and editing skills
- Familiarity with social media ad management
Potential interview questions
| How do you ensure the effectiveness of digital content you publish? | This question assesses your experience and strategies for measuring the success of digital initiatives. | Discuss specific metrics or tools you use to analyze audience engagement and content performance. |
| Can you describe a time when you had to manage a social media crisis? | The interviewer wants to understand your problem-solving and communication skills under pressure. | Pro members can see the explanation. |
| What strategies do you employ to connect with specific audiences through digital content? | Pro members can see the explanation. | Pro members can see the explanation. |
| How do you keep up with the latest trends in digital communication? | Pro members can see the explanation. | Pro members can see the explanation. |
| Explain your experience with content management systems. | Pro members can see the explanation. | Pro members can see the explanation. |
| Describe a successful digital campaign you've managed and its impact. | Pro members can see the explanation. | Pro members can see the explanation. |
| What role does SEO play in your digital content strategy? | Pro members can see the explanation. | Pro members can see the explanation. |
| How would you approach creating content for a new campaign? | Pro members can see the explanation. | Pro members can see the explanation. |