Digital Fundraising Strategy Lead

Lead digital fundraising strategy and optimize campaigns for maximum impact.

AHA - American Heart Association

Open positions at AHA
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Overview

Lead digital fundraising strategy and optimize campaigns for maximum impact.

You have:

  • Bachelor's degree or equivalent.
  • Three (3) years minimum of prior related experience; 5-7 years of experience preferred.
  • Experience working within or strong understanding of nonprofit and fundraising environments.
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations.
  • Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
  • Experience with Salesforce Marketing Cloud and Google Analytics.
  • Ability to adapt strategies quickly based on performance data and changing business needs.

Potential interview questions

Describe a digital fundraising campaign you led and its outcomes. To understand your hands-on experience with digital fundraising campaigns. Share specific metrics and what strategies you employed.
How do you use analytics to inform your digital marketing strategies? To assess your analytical skills and their application in real scenarios. Pro members can see the explanation.
Can you provide an example of how you adapted a campaign based on performance data? Pro members can see the explanation. Pro members can see the explanation.
What strategies do you employ to engage peer-to-peer fundraisers effectively? Pro members can see the explanation. Pro members can see the explanation.
How do you prioritize tasks when managing multiple digital campaigns? Pro members can see the explanation. Pro members can see the explanation.
Discuss your experience with paid media campaigns and their management. Pro members can see the explanation. Pro members can see the explanation.
What challenges have you faced in digital fundraising, and how did you overcome them? Pro members can see the explanation. Pro members can see the explanation.
How do you ensure collaboration between internal teams and external vendors? Pro members can see the explanation. Pro members can see the explanation.
Added 1 month ago - Updated 1 day ago - Source: heart.org