Digital Fundraising Consultant, Gulf Area Office, 6 months, Dubai UAE

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UNICEF - United Nations Children's Fund

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Application deadline 2 years ago: Tuesday 2 Nov 2021 at 19:55 UTC

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Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a fair chance!

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To improve and save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, UNICEF works for every child, everywhere, every day, to build a better world.

By 2025, UNICEF’s Digital Revenue Strategy aims to deliver over half of the organization’s new donors and to support the retention of 10m donors every year through cutting-edge digital expertise. This includes increasing donations with improved digital capabilities and an integrated digital approach supporting revenue channels such as telemarketing, face-to-face fundraising, DRTV, telethons and other acquisition, conversion, and retention opportunities. The vision is to become the largest and most successful digital fundraising program in the world.

How can you make a difference?

The Fundraising Specialist (Digital) will lead UNICEF’s digital transformation journey to grow revenues across UAE, KSA, Kuwait and Bahrain, and impact children’s lives around the world. These countries represent an untapped market for UNICEF and UNICEF plans to develop digital fundraising mechanisms to enable the organization to run sustainable, unrestricted, direct to donation, digital marketing campaigns in the region.

The incumbent will play a fundamental role in scaling up digital revenue growth and optimizing return on investment. This will be done by: developing an ambitious strategy through clear understanding of donor behavior; effective implementation of digital journeys and revenue drivers; providing best in class analytics capabilities; coordinating marketing delivery; setting-up of ongoing campaign monitoring, coordinating and supporting proposition development; and communicating of key audience insights and markets assets across the region.

Key tasks of the role:

Under the supervision of the Chief of Resource Mobilization and Partnerships based in Dubai, and with support from the PFP Digital team in Geneva, the duties and responsibilities of this role will include:

· Develop the annual project plan for Ramadan, with the UNICEF Individual Giving team, to grow the scale and effectiveness of marketing in the Arab Gulf, accounting for increased involvement from teams as revenue grows.

· Support the contracting of external partners to deliver marketing campaigns.

· Co-ordinate the roll out of the plan across UNICEF teams, ensuring appropriate KPIs are in place and are monitored and teams are working well together for stronger results.

· Support live campaign monitoring with the UNICEF team to optimize performance once plan is rolled out.

· Work with markets running independent Ramadan campaigns to ensure sharing of insights and assets across campaigns that drive overall performance.

· Work with the Content team in Geneva to develop Ramadan assets for the Arab Gulf, but also for other markets to deploy.

Main deliverables of the assignment

  • Deliver ambitious Marketing Plans for the run-up to, during and post Ramadan for key markets in the Arab Gulf. Demonstrated coordination with MENARO, GAO and the other UNICEF Country Offices planning to fundraise during Ramadan
  • Produce monthly reports outlining progress to date that can be shared with a broad mix of stakeholders
  • Coordinate the support of key team members in the Digital team in Geneva, ensuring digital fundraising performance is being maximized, and there is appropriate consultation with stakeholders.
  • Report with key learnings from HQ activity and performance of broader global campaign to be completed by the 12th month in role
  • Recommend in-campaign optimization to improve fundraising performance, and as part of the 12-month report, make recommendations for how UNICEF can optimize fundraising results in the MENA region and during the Ramadan season specifically

To qualify as an advocate for every child you will have…

  • An advanced university degree* (Master’s or higher) in Marketing, Advertising, Digital Fundraising, Communications, or other relevant fields *A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.
  • Any other additional training in a related field is an asset
  • A minimum of 5 years of relevant professional experience is required covering SEM and Display or Paid Social.
  • Experience in end-to-end project plan, launch and execution of digital marketing campaigns with specific focus on commercial experience in areas such as digital acquisition, conversion, retention and multi-channel campaign management, is required.
  • Deep understanding of digital marketing tagging and tracking for measurements, digital marketing analytics and definition of KPIs
  • Experience in managing digital agency and coordination of multi-market campaigns with strict ROI targets
  • Experience in constant monitoring and reporting back results to key stakeholders, with clear insights
  • Knowledge of Donor Perfect and Salesforce, coding, content management systems, marketing automation and programmatic solutions.
  • In-depth campaigning and loyalty marketing experience within a global organization.
  • Fluency in written and spoken English is essential and in Arabic is advantageous.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The UNICEF competencies required for this post are...

  • Analyzing
  • Persuading and Influencing
  • Planning and Organizing
  • Entrepreneurial Thinking
  • Applying Technical Expertise

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Added 2 years ago - Updated 2 years ago - Source: unicef.org