Digital Content Creator (Donor Acquisition)

Volunteering Communications & PR Crisis & Emergency Response

Overview

Drive acquisition-focused content creation for UNRWA's digital fundraising activities.

You have:

• At least 3 years of relevant experience in digital marketing, content creation, copywriting, acquisition campaigns, or fundraising advertising.
• Proven expertise in creating ad content (copy and design) for Meta, Google, YouTube, TikTok, and other platforms.
• Experience working with ad agencies and optimizing content for performance.
• Strong knowledge of A/B testing, ad metrics, and digital campaign analytics.
• Proficiency in video editing and design tools (Adobe Creative Suite, Canva, etc.).
• Familiarity with using analytics platforms such as Google Analytics and other analytics tools to track and measure the performance of digital content.
• Familiarity with social media algorithms and content optimization.
• Experience in humanitarian or nonprofit marketing is a strong asset.
• Strong creativity, detail orientation, and ability to deliver under pressure.

Contract

This is a UNV International Specialist contract. This kind of contract is known as International UN Volunteer. It is normally internationally recruited only. More about UNV International Specialist contracts.

Since the onset of the Gaza emergency, UNRWA has faced a significant increase in demand for its services, creating a complex landscape for securing vital partnerships and funding. Reaching new audiences and converting them into active donors requires impactful creative content tailored for advertising, search, and organic social platforms. To effectively raise funds and communicate urgent needs while safeguarding the Agency’s mandate and managing reputational risks, there is a pressing need for enhanced content creation strategies. These strategies will help articulate UNRWA's mission, engage potential donors, and mobilize support, ensuring that the Agency can effectively respond to the crisis and continue its critical work.

The UN Volunteer will drive acquisition-focused content creation, adapting campaign concepts into high-performing formats across Meta, Google, YouTube, and other platforms. They will work closely with the Digital Fundraising team and ad agencies to deliver effective advertising content that brings new donors into UNRWA’s supporter base.

Additional information: International Specialist UN Volunteers are entitled to: • Monthly Volunteer Living Allowance (VLA) at the amount of USD 2565.48 (subject to change in monthly Post Adjustment Modifier). • Entry lumpsum, Exit lumpsum; and Travel Allowance • Annual and learning leaves; • Free Medical and life insurance; and • Free access to different learning platforms.

For more information on UN Volunteer benefits, entitlements and support, please visit: https://www.unv.org/become-volunteer/volunteer-abroad

Under the direct supervision of the Associate Digital Marketing Officer, the UN Volunteer will: • Create written and visual content for UNRWA's digital fundraising activities, including for paid advertising and social media (static images, videos, ad copies) across Meta, Google, and YouTube, and other digital channels. • Collaborate with external agencies and internal teams to design, test, and optimize donor acquisition-focused creative that maximize conversions and return on ad investment. • Adapt campaign concepts into channel-specific content tailored for key donor audiences. • Develop A/B testing strategies for ads, track performance, and report on results. • Collaborate with the content creation team to ensure consistent messaging across acquisition and retention touchpoints. • Collect and adapt multimedia content (refugee stories, testimonials, visuals) from the field for donor acquisition campaigns. This includes, but is not limited to, film direction, interviewing Palestine Refugees, post-production activities (voice over, music, graphics etc.), • Use analytics platforms (Google Analytics, Meta Ads Manager, etc.) to evaluate content performance and optimize campaigns accordingly. • Keep updated on digital marketing trends and tools to identify opportunities for growth, including emerging platforms and AI tools for content optimization. • Support with other duties as required, contributing to the success of UNRWA’s acquisition and digital fundraising strategies.

• Communication • Creativity • Technological Awareness • Planning and Organizing

At least 3 years of relevant experience in digital marketing, content creation, copywriting, acquisition campaigns, or fundraising advertising.

• Proven expertise in creating ad content (copy and design) for Meta, Google, YouTube, TikTok, and other platforms. • Experience working with ad agencies and optimizing content for performance. • Strong knowledge of A/B testing, ad metrics, and digital campaign analytics. • Proficiency in video editing and design tools (Adobe Creative Suite, Canva, etc.). • Familiarity in using analytics platforms such as Google Analytics and other analytics tools to track and measure the performance of digital content • Familiarity with social media algorithms and content optimization. • Experience in humanitarian or nonprofit marketing is a strong asset. • Strong creativity, detail orientation, and ability to deliver under pressure. • Attention to details and problem-solving skills • Track record of working independently and meeting tight deadlines • Ability to integrate PR/communication initiatives with social media.

Location: The Hashemite Kingdom of Jordan is located in the Middle East. Bound by Syria to the north, Iraq to the northeast, Saudi Arabia to the east and south, Red Sea to the south and the Palestinian National Authority to the west.

Weather: Jordan’s climate can be classified as semi-arid (Bsh) on the Koeppen-Geiger classification. It features a hot, dry climate characterized by long, hot, dry summers and short, cool winters. The climate is influenced by Jordan's location between the subtropical aridity of the Arabian desert areas and the subtropical humidity of the eastern Mediterranean area. January is the coldest month, with temperatures from 5°C to 10°C, and August is the hottest month at 20°C to 35°C. Daily temperatures can be quite hot, especially in the summer; on some days it can be 40°C or more, especially when a hot, dry southerly wind blows. Such winds can sometimes be very strong and can cause sandstorms. About 70 percent of the average rainfall in the country falls between November and March; June through August are often rainless. Rainfall varies from season to season and from year to year. Precipitation is often concentrated in violent storms, causing erosion and local flooding, especially in the winter months.

Safety and Security: Jordan is a relatively stable country. The potentials for internal or external armed conflict are considered very unlikely in the current political environment. Peaceful demonstrations, and sometimes road blockages, do occur in Jordan, motivated by domestic factors such as unemployment, deprivation of resources and development or for regional issues such as solidarity with the Palestinian cause or with the Syrian crises. Most of these events are driven by civil society unions and Islamic parties. Domestic tribal civil unrest sometimes turns violent, especially outside main cities, due to tribal disputes or socio-economic reasons. In all occasions law enforcement agencies usually manage to contain the situation rapidly. Road traffic accidents are the primary threat against UN personnel in Jordan. Poor road conditions and bad driving behaviours are the main reasons for the high rate of traffic accidents. Amman is a category A duty station with security level 1.

Transportation and housing: Taxis as well as ride-hailing services (Uber and Careem) are abundant and affordable in Amman. Medical facilities are generally very good, particularly in Amman where there are several modern, well-equipped public and private hospitals. Public minibuses are the most common form of public transport. They normally only leave when full, so waiting times of an hour or more are inevitable, especially in rural areas. The larger air-con buses offer a speedy and reliable service, departing according to a fixed schedule. Housing is readily available with rents for one- to two-bedroom apartments ranging between 500 and 800 JD (1 JD = 0.708 USD) depending on the location.

Health Services: Medical facilities are generally very good, particularly in Amman where there are several modern, well-equipped public and private hospitals. Almost all doctors (and most pharmacists) speak English; many have studied abroad.

Language: The official language of Jordan is Arabic, but English is widely spoken – especially in the cities. Many Jordanians have travelled or have been educated abroad so French, German, Italian and Spanish are also spoken, but to a lesser extent.

Learn more about Jordan from the Ministry of Tourism’s website: https://www.mota.gov.jo/Default/En

Apply now

Potential interview questions

Added 8 months ago - Updated 8 months ago - Source: unv.org