Digital Communications Specialist, NO-3, Beijing, China, Open for Chinese Nationals only

Contract

This is a NO-3 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-3 contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their potential, without discrimination, bias, or favoritism.

To the degree that any child has an unequal chance in life — in its social, political, economic, civic, and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education, and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting equitable development of nations.

For every child, care

UNICEF in China promotes policies and laws that better deliver on children's rights. We have about 100 staff members working with the Government of China and other partners to ensure that the benefits of the country's development reach the most impoverished children. And we share what we learn with others. The UNICEF China communications team is responsible for driving change for children through communication for advocacy, by winning support for the cause of children from decision makers and the wider public.

How can you make a difference?

Under the guidance of the Chief of Communication and Advocacy, the Digital Communications Specialist is accountable for coordinating, networking, implementing, and monitoring a digital advocacy and communication strategy and associated products and activities on an on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect priorities for children’s rights, and support for UNICEF's mission, and programmes and advocacy in China. This position is expected to cover the following accountabilities and responsibilities -

Digital Communication Strategy Development and Engagement.

• Ensure that UNICEF China develops a cutting edge, innovative digital communication strategy and content to support UNICEF's mission and objectives in line with the principles of the Convention on the Rights of the Child in a way that emphasizes interaction and dialogue, aligned with the current trends in web, social media, other digital platforms, and so contributing to the delivery of country programme and advocacy outcomes by getting children’s issues into the public domain, strengthening public backing and enhancing the organization’s credibility and brand.
• Drive digital media related social relations with the knowledge of current trends in China and ensure that UNICEF China has access and reach to communicate the story of UNICEF's work, insert UNICEF and children into social media conversations, and engage a wide audience using state-of-the-art technologies.
• Ensure that digital communication baselines are established against which the achievement of objectives of the strategy are regularly evaluated and results/reports are prepared and shared on a timely basis.
• Support UNICEF's global and regional digital communications objectives, campaigns, and strategies through development of complementary country specific assets, and activities, as well as amplifying country campaigns regionally and globally.
• Support the Partnerships & Innovation team in the gathering of multimedia content for digital platforms, its production and review, coverage of relevant country efforts for resource mobilization purposes and provide necessary support to regional offices and headquarters divisions.

Management and Capacity Building

• Lead and supervise the Digital Communications team. Establish clear individual performance objectives, goals, and timelines: and provide timely guidance to enable the team to achieve their goals. Manage day-to-day operations of the team; oversee team budgets, schedules, contracts, and other management processes.
• Provide professional expertise and advice on all aspects of digital communication as required to senior management, programme colleagues and others.

• Provide oversight and guidance on the monitoring and moderation of social media networks and platforms to ensure relevant engagement opportunities are flagged, acted upon, and addressed for building digital communication capacity among UNICEF China Communication and Advocacy team, media, and other relevant partners.

  Impact of Results:

The Digital Communication Plan is aligned with UNICEF’s global strategy and is translated into concrete plans and measurable goals. Goals set out in the plan are achieved, which will help enable UNICEF to achieve programme goals at national and global levels. The team is motivated, performing at its best and achieving results.

To qualify as an advocate for every child you will have…

Education:

• An advanced university degree in Communication, Journalism, Public Relations, Advertising, Marketing, or another related area.
• A university degree with 2 additional years of professional experience may be accepted in lieu of an advanced university degree in the field of Communication, Journalism, Public Relations, Advertising, Marketing, or other related degree.

Experience:

• At least 5 years of progressively responsible professional work experience in digital communication, broadcast, new media, or other related area is required.
• Experience with an international organization is preferred.
• Experience in engaging with a young audience through digital platforms is an asset.

Language Requirements:

• Fluency in English and Chinese is required.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability (CRITA) and Sustainability underpin everything we do and how we do it. Get acquainted with Our Values Charter: https://uni.cf/UNICEFValues

UNICEF competencies required for this post are…

Core Competencies:

1. Works collaboratively with others (2)
2. Demonstrates self-awareness and ethical awareness (2)
3. Builds and maintains partnership (2)
4. Innovates and embraces change (2)
5. Thinks and acts strategically (2)
6. Drive to achieve results for impact (2)
7. Manages ambiguity and complexity (2)
8. Nurtures, leads, and manages people (1)

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: https://www.unicef.org/careers/media/1041/file/UNICEF%27s_Competency_Framework.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable Chinese Nationals only are encouraged to apply.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (COVID). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.