Digital Communications Associate

Contract

This is a UNV National Specialist contract. This kind of contract is known as National UN Volunteer. It is normally only for nationals. More about UNV National Specialist contracts.

UNDP provides policy and technical advisory support to the Government of Malaysia in accordance to the current Country Programme Action Plan as approved by the Cabinet based on the relevant years. The current Country Programme Action Plan, now extended to 2021 is aligned to the development priorities of the 11th Malaysia Plan with sustainable human development agenda at the forefront, underpinned by two priority areas: (a) inclusive development and growth; (b) sustainable and resilient development; and (c) governance.

Currently, UNDP Malaysia Country Office is supporting the design and implementation of a portfolio of sustainable and resilient development projects in Malaysia focusing on environmental governance, biodiversity and ecosystems, climate change, energy, disaster risk reduction & resilient, environmental finance and nature-based development solutions.

Maintaining a continuous two-way dialogue and a strengthened communications strategy is critical to UNDP Malaysia in order to achieve its new Strategic Plan goals under the new Country Programme Document (CPD) 2022 - 2025, contributing to raising the organization’s profile, influencing policy, engaging stakeholders, mobilizing resources and increasing impact for governments and communities.

With this, it is crucial for us to ensure that UNDP’s digital brand and presence across variety of platforms is strong and up-to-date to maintain relevancy.

In this vein, UNDP Malaysia would like engage a UN Volunteer to support and drive the organization's digital brand and presence across variety of platforms. They will simultaneously lead daily creation, posting, management, maintenance, and support in the migration of UNDP Malaysia’s website and social media accounts (Facebook, Twitter, LinkedIn, Instagram, YouTube and Flickr).

Working with Communications Specialists and UNDP’s various units, the Digital Communications Associate will use available UNDP Malaysia material to create compelling, visually appealing, and shareable content. The position will support in designing and implementing coverage strategies across social media platforms, for key events and knowledge products; as well as ensure social media implementation of specific UN International days.

The role will maintain the digital communications calendar as part of the coverage for the Country Office’s activities and/or on-going digital campaigns. The Digital Communications Associate will work closely with programme and/or project colleagues to support online reporting, information sharing and promotion of UNDP’s activities, events and knowledge products, as well as assisting in the publishing of quarterly email newsletters. They will also be responsible to provide monthly reports on UNDP Malaysia’s online platform using latest metrics via variety of online measuring tools.

Ideally, the Digital Communications Associate is an experienced creative writer with basic graphic editing skills used to create innovative content, adapted to match specific requirements of each platform and its audience, while amplifying UNDP Malaysia’s online presence in line with UNDP brand guidelines. The role will effectively support different programme/project teams in the promotion of their events and knowledge products. The position will report to the Communications Specialist, and work closely with the programme units.

Within the delegated authority and under the supervision of the Communications Specialist or his/her designated mandated representative(s), the UNV Digital Communications Associate will:

• Work closely with the Communications Specialist and/or Programme team to produce enriching engaging content for UNDP Malaysia’s platforms. In particular, the UN Volunteer will conduct thorough research on industry-related topics and generate ideas for new content types in support of UNDP Malaysia’s work, with a flair for producing online content and have an eye for details. Ultimately, the UN Volunteer is expected to deliver quality writing pieces, short and snappy snippets that appeals to UNDP Malaysia’s target audience and boost awareness. • Work closely with the Communications Specialist on the website audit and migration of UNDP Malaysia’s new web eco-system. • Execute UNDP’s digital communications strategy focusing on social media outlets, through research of UNDP's online audiences, organization's online reach, engagement, benchmarking, messaging and variety of platforms. • Generate, create, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages UNDP members and followers to engage and take action. • Continue to optimize UNDP’s social media pages within each platform to increase the visibility, reach, engagement and impact of social media content. • Moderate all user-generated content in line with the moderation policy for each community. • Maintain day-to-day online coverage editorial calendar and communication schedule on UNDP events. • Develop and manage online short- and long-term online campaigns on different platforms for variety of audiences. • Provide monthly reports on UNDP’s digital reach, engagement and performance while continuously improving based on captured and analyzed data/metrics, insights and best practices, and then acting on the information. Variety of measuring tools include Google Analytics, ZohoSocial, TweetDeck and more. • Closely collaborate with programme units to manage variety of online content and implement campaigns, based on special day or themes. • Repurposes, optimizes and formats content received from the various programme to fit the website and social media platforms while ensuring that its design and messaging attracts maximum audience, complying with UNDP's branding polices. • Follows evolving industry best practices in web and internet technology, content management, and usability; proposes improvements and updates. • Pro-actively ensures quality, integrity, accessibility, and optimum performance of website and social media channels through mechanisms such as regular audits of metrics, surveys, consultations and reviews. • Analyses the usage of website and social media channels and recommends adjustments to better meet user needs and reach wider audiences. • Ensure timely delivery of materials within a short turn-around time • Any other related tasks as may be required or assigned by the supervisor.

Results/expected outputs:

As an active UNDP team member, efficient, timely, responsive, client-friendly and high-quality support rendered to UNDP Malaysia and its beneficiaries in the accomplishment of her/his functions, including: o Upload content and maintain the day-to-day social media calendar on UNDP’s digital platforms including Facebook, Instagram, Twitter, and others. o Maintain day-to-day online coverage editorial calendar and communication schedule on UNDP events. o Develop and manage online short- and long-term online campaigns on different platforms for variety of audiences. o Prepare monthly reports on UNDP’s digital reach, engagement and performance while continuously improving based on captured and analyzed data/metrics, insights and best practices, and then acting on the information. Variety of measuring tools include Google Analytics, ZohoSocial, TweetDeck and more. o Assist and support the Communications Specialist on the web migration of UNDP Malaysia website to a new ecosystem. o Monitors impact of content and user frequency on the website; o Update the website to make them more user-friendly, accessible and interactive; o Integrate social media on the web pages; cross link the uploaded content on the related pages and do Internal cross posting between pages, project web pages etc.

• Excellent interpersonal skills; culturally and socially sensitive; ability to work inclusively and collaboratively with a range of partners, including grassroots community members, religious and youth organizations, and authorities at different levels; familiarity with tools and approaches of communications for development; • Ability to work and adapt professionally and effectively in a challenging environment; ability to work effectively in a multicultural team of international and national personnel; • Solid overall computer literacy, including proficiency in various MS Office applications (Excel, Word, etc.) and email/internet; familiarity with database management; and office technology equipment; • Self-motivated, ability to work with minimum supervision; ability to work with tight deadlines.

as an English-language content writer, digital marketing and/or public relations at a national and/or international level in communication and advocacy, public relations and/or journalism. • Demonstrated experience working with and proven knowledge and understanding of media, multimedia and social media • Working experience with private sector is an asset • Previous experience working on communications and outreach that relate to sustainable development, environmental and/or biodiversity issues is an advantage. • Experience in producing communications products like infographics, short video clips, Twitter and Facebook posts preferred. • Experience in the usage of computers and office software packages (MS Word, Excel, Publisher etc.) and advance knowledge of presentation and graphic design software/platforms (Adobe InDesign, Canva, Shorthand) preferred. • Excellent oral and written skills; excellent drafting, formulation, reporting skills; • Accuracy and professionalism in document production and editing; • Sound security awareness.

As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials.

-National UN Volunteer Specialist receives approximately MYR 3,013.58 as Monthly Living Allowance. -Provided with assignment travel cost and entry lumpsum if applicable. -Enrolled in health, life, disability insurance. -Applicable dependents (primary family unit, up to 3) are eligible for health insurance. -Entitled to annual leave, 2.5 days per month. -Provided with exit lumpsum to support transition at the end of assignment.

For more information about UNV Conditions of Service and Entitlements, please refer to the following:

-https://www.unv.org/become-volunteer/volunteer-your-country -https://www.unv.org/sites/default/files/unvpf/UNVcos2021%20Complete%20hi-res-final_compressed_30.08.2021.pdf