Digital Communication Specialist (Senior Web Editor), Fixed Term, GCA, NYHQ, Post number: 43486

Contract

This is a P-3 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 5 years of experience, depending on education.

Salary

The salary for this job should be between 140,639 USD and 184,155 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The Digital Strategy Section (DSS) within the Division of Communication & Advocacy (DGCA) comprises Web Editorial, Social Media News and Campaigns, Digital Governance and Platforms teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, the Digital Strategy Section draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. Web stories, blog posts, photo essays, Facebook posts, Twitter campaigns, and videos for distribution via UNICEF.org, UNICEF Connect, YouTube, news media and other outlets and platforms are all a part of our digital storytelling.

This position resides within the Digital Strategy Section as part of the Division of Global Communication and Advocacy and reports directly to the Head of Web Editorial. The Digital Strategy Section manages all global digital channels and digital communications for UNICEF, including unicef.org in 5 UN languages and global social media channels, global digital marketing, and the implementation of formal UNICEF digital partnerships. The Section is also responsible for the building, management, and maintenance of global website properties, including country and regional office support for digital transformation, governance and capacity-building.

How can you make a difference?

Purpose for the job:

Under the general guidance of the Head of Web Editorial, the Senior Web Editor is responsible for the management and oversight of both home page content as well as UNICEF global website content, with the goal of advancing UNICEF’s Global Advocacy Priorities, communicating UNICEF’s mandate and highlighting UNICEF’s work through children’s stories and voices across the globe.

Responsibilities include writing, editing, producing, and distributing compelling web stories for consumption by the general public, worldwide opinion leaders, government officials, the media, UNICEF National Committees, as well as global UNICEF staff. The Senior Web Editor will work with the Head of Web Editorial in the implementation, curation, monitoring and ongoing maintenance of a global web editorial strategy for UNICEF’s web properties, coupled with an integrated engagement plan to drive unique, repeat visitors to the site.

Key functions, accountabilities and related duties/tasks

Web Editorial Development and Work Plan

• Overall supervision and administration of Web editorial, including coordination with other Web editors and page producers. Identification and vetting of content, both internal and external, for UNICEF.org; planning of editorial production; oversight of editorial calendar
• Implement web editorial strategy that brings to life UNICEF’s mandate, programme work at the country level, humanitarian and emergency responses, children’s voices and children’s lives.
• Work with content developers, programme colleagues, DGCA, and country/regional staff to commission, create, develop, curate and/or edit content that meets the highest level of UNICEF editorial standards.
• Incorporate multimedia and social media content assets into the website ecosystem.

Web Engagement and Analytics

• Develop distribution strategy that drives increased web traffic and onsite engagement with a focus on Search Engine Optimization
• Partner with digital colleagues to create 2-way traffic between social and web channels to increase overall digital engagement metrics.
• Monitor, analyse, evaluate, and report on web analytics to guide digital strategy and optimize engagement.

Web Story Editing and Production

• Edit web stories and overall web content to ensure accuracy, clarity and consistency with UNICEF’s goals, strategies, messages and brand. Edit for continuity, logical arrangement, readability, clarity of expression, internal consistency.
• Copy-edit prior to production and publication to verify grammar, syntax, accuracy, clarity, punctuation, spelling and conformity with established UNICEF style.
• Ensure material adheres to established web and editorial standards and conforms to UNICEF policy, practices and style. Ensures that phraseology and terminology are correct.
• Manage and curate a constant stream of content from country and regional offices.
• Produce and publish web content in Drupal Content Management System (CMS).

Global Advocacy Priorities and Campaigns

• Partner with DGCA, Programme, Country and Regional colleagues to create compelling content, landing pages and microsites for campaigns, partnerships, reports and critical UNICEF initiatives.
• Perform other digital communication and content duties at the P3 level as required, as well as other communication officer duties as assigned by the Supervisor.

Management

• Manage recruitment processes for direct reports, as needed.
• Hire and manage consultants for special projects, as required.

Web Guidelines, Best Practices and Capacity-Building

• Contribute to the development and formulation of organization-wide web guidelines, procedures and standards to support capacity-building.

• Provide normative guidance to Country and Regional colleagues on best-in-class web practices.

  Impact of Results

1. Web development and work plan: Division of Global Communications and Advocacy (DGCA) has clear web content and comprehensive work plan to raise awareness of children’s rights in the public domain, strengthen political will in support of UNICEF's mission and objectives, and enhance the organization’s credibility and brand.
2. Web engagement strategy: DGCA has a clear path to achieving the ambitious goal of 200 Million supporters by end of 2025, a large portion of whom will come from digital channels. DGCA remains abreast of latest developments and trends in digital and web strategies, incorporating tactics into strategic approaches with the aim of reaching established key performance indicators.
3. Web editing and production: UNICEF has a creative and engaging UNICEF.org home page experience that is timely, relevant, diverse and in line with UNICEF priorities. Web stories, blog entries, photo essays, Social Media content and videos are all incorporated into UNICEF.org, in a compelling and engaging manner to enhance storytelling
4. Web guidelines and best practice sharing: Programme, Regional and Country office colleagues are provided with professional expertise and advice on all aspects of web communications, governance and audience engagement.
5. Global Advocacy priorities and campaigns: DGCA has an effective process in place for integrating and taking action on UNICEF’s global communications priorities and partnerships, disseminating these elements in a locally appropriate way.

To qualify as an advocate for every child you will have…

Education:

• Advanced university degree in Communications, Journalism, International Relations or related fields. (A first level university degree plus an additional two years of relevant work experience may be accepted in lieu of an advanced university degree).

  Experience:

• Minimum five years of progressively responsible professional editorial work experience, of which at least two years involve online media and digital communication channels.

• Experienced and current in digital content and audience trends. Ability to relate to traditional and social media
• Exceptional ability to write and edit external communication materials, ability to express clearly and concisely ideas and concepts in written and oral form
• Experience using software and tools relevant to the position, including content management systems, email systems and web tracking tools.
• Knowledge of current best practices in digital communication strategy and engagement, in particular SEO, and knowledge of best-in-class digital media platforms.
• Good understanding of world affairs, current events and development issues needed.
• 2 years International and/or international field experience preferred.
• Knowledge of United Nations or other international aid or NGOs highly desirable.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

• Demonstrates self-awareness and ethical awareness (2)
• Innovates and embraces change (2)
• Drive to achieve results for impact (2)
• Manages ambiguity and complexity (2)
• Thinks and acts strategically (2)
• Nurtures, leads and manages people (1)
• Builds and maintains partnership (2)
• Works collaboratively with others (2)

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.