Digital Communication Officer – Social Media Editor (Health & Immunization) P-2

Contract

This is a P-2 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 2 years of experience, depending on education.

Salary

The salary for this job should be between 108,633 USD and 147,551 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

Digital Communication Officer -- Social Media Editor, Division of Communication, UNICEF NYHQ

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does -- in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children's rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life -- in its social, political, economic, civic and cultural dimensions -- her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society's most disadvantaged citizens -- addressing inequity -- not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

This position resides within the Digital Strategy Section, as part of the Division of Communication and reports directly to the Head of Social Media Campaigns and Supporter Engagement. The Digital Strategy Section manages all global digital channels and digital communications for UNICEF, including unicef.org in 5 UN languages, and global social media channels. The Section is also responsible for the build, management and maintenance of global website properties, including country and regional office support for digital transformation, governance and capacity building.

How can you make a difference?

Under the guidance of the Head of Social Media Campaigns and Supporter Engagement, the Social Media Editor is responsible for creating compelling social media content. This role will be responsible for planning, developing and implementing dynamic, interactive and meaningful social media content strategies for daily community engagement as well as campaigns specifically related to the priorities of Health and Immunization; creating and coordinating key social media campaigns, engagement strategies and tactics related to Health and Immunization; coordinating closely with colleagues on digital marketing, influencer and digital partnership engagement, monitoring and analysis, and moderation of platforms; and serving as one of UNICEF's key representatives in its global digital outreach.

Key functions, accountabilities and related duties/tasks:

Content creation

• Drive the planning, development and implementation of dynamic, interactive and meaningful social media content strategies for global advocacy priorities focused on immunization and health, including COVID-19 and COVAX, as well as daily community engagement on UNICEF's global channels.
• Strategize to effectively reach UNICEF's target audiences through social media channels -- as designated by integrated campaign objectives tied to the aforementioned priorities.
• Lead on the writing of social media packs, crafting engaging content from key messages.
• Perform other digital communication and content duties as assigned by the Supervisor.

Campaign strategy

• Project manage social media engagement initiatives, including user-generated content and other activations focused on immunization and health.
• Liaise with colleagues in the areas of digital marketing and influencer engagement to guide strategic approaches.
• Support digital and social media editorial planning and processes, including strategic guidance to Arabic, Chinese, French and Spanish Digital Producers.
• Liaise and work with graphic designers and agencies to produce graphics, animations and other social content for digital campaigns.
• Work with the Digital Strategy Section's M&E consultant to measure and report on social media efforts to help guide social media content and strategy related to the aforementioned campaigns.

Community engagement and moderation

• Improve UNICEF's agility when it comes to reacting to and riding the waves of relevant media or social media moments that relate to UNICEF's mandate, especially tied to the global advocacy priorities on immunization and health, including COVID-19 and COVAX.
• Monitor and moderate social media channels, flagging risks and opportunities to deepen engagement, including some out of hours/weekend shifts and during emergencies.
• Support other teams in HQ and offices worldwide on their day to day social media efforts.
• Identify new opportunities to continually improve our presence across digital platforms to deepen engagement with supporters.
• Keep track of activities of other UN agencies and non-profit partners, identifying content to be amplified and shared on UNICEF's platforms.
• Support in providing analytics reports and provide recommendations on tactics to improve UNICEF's digital presence.

Digital Partnership support

• Work in coordination, as relevant, with the Digital Partnerships Officer on immunization and health projects related to the Facebook Partnership or other.
• Help identify opportunities for content amplification on global channels and share insights and learnings from the Insights for Impact project.
• Coordinate between the global immunization campaign and Insights for Impact project, ensuring that analysis and content from the country-level adds value to global communications, and vice-versa.

Impact of results

1. Global Advocacy Priorities: advocacy campaigns are informed by strategic advice on digital audiences and activations; social media initiatives are fully integrated with processes, plans and deliverables across DOC; Regional and Country Offices are supported to amplify and localize social media content.
2. Effective content: high quality social content exceeds goals for engagement, video views and traffic with target audiences; content is delivered in a timely manner to allow ample time for translation, distribution and amplification by offices and partners.
3. Monitoring and evaluation: clear and strategic KPIs are established; analysis is undertaken to continuously improve the effectiveness of social media communication strategy, marketing efforts and activities; results and reports are prepared and shared.

4. Digital Partnerships: health and immunization-related social media initiatives are in line with digital partnership priorities, strengthening efforts in advocacy, C4D and other.

   To qualify as an advocate for every child you will have…

Education

• A first level university degree in Communication, Journalism, Public Relations or Marketing is required.

Experience

• A minimum of 2 years experience working on social media content
• Proven ability to write flawless, tight social copy on constant deadlines
• Strong social copy editing skills
• Demonstrated success in planning and implementing social media campaigns to achieve advocacy goals
• Ability to translate technical and nuanced information into clear, emotional and engaging content for broad public audiences
• Adept at relationship management
• Extensive experience in process and workflows. Project management experience/qualification a major plus
• Familiar with social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn
• Experience using Hootsuite
• Experience of optimizing YouTube channels and Facebook video content
• Experience in developing and implementing social video and wider digital strategies
• Experience in reporting on quantitative and qualitative social analytics
• Proven news sense and understanding of what motivates younger audiences -- and editorial judgement
• Strong ability to manage multiple priorities within specified timeframes
• Awareness of social media communication behaviours in low- and middle-income regions/countries
• Experience of working with agencies highly desirable
• Understanding of digital marketing and fundraising strategies a plus
• Experience of capacity building and training a plus
• Experience in working for the UN, UNICEF or with International NGOs or global organizations is a plus but not essential

Language requirements

• Fluency in English required and another UN language an asset

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The functional competencies required for this post are...

Core competencies

• Nurtures, Leads and Manages People [I]
• Demonstrates Self Awareness and Ethical Awareness [II]
• Works Collaboratively with others [II]

View our competency framework at:

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.