Digital Communication Officer, NOA, TA, Abidjan (1 year) - For Ivorians only

Entry Communications & PR

Contract

This is a NO-1 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-1 contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a Digital Communication Champion !

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations. And digital communication is crucial in both sharing the efforts and progress realized, and advocating for more action for each child.

How can you make a difference?

The purpose of the job is to assist in planning, implementing, monitoring and evaluating an advocacy and communication strategy to get children’s and women’s issues into the public domain, especially on digital platforms, strengthen political will in support of UNICEF's mission and objectives in the country, and enhance the organization’s credibility and brand.

KEY END-RESULTS

Serve as the lead creator and editor for UNICEF’s Cote D’Ivoire social media accounts and website, refining and growing quality content, audiences and engagement. Plan and coordinate social media across several existing platforms. Identify new opportunities to continually improve our presence across digital platforms to deepen engagement with supporters.

Serve as the focal point for communication campaigns around international days, including World Children's Day, and working with external partners to promote children's rights, such as ambassadors, champions and other key influencers.

1. Online communication strategy: UNICEF Cote D’Ivoire’s social media channels are regularly updated with new content, interactions with followers established and online reputation management performed as per requirements. Key influencers and potential partners to help amplify UNICEF messages are identified and engaged on regular basis. Social media marketing plans are produced and implemented in order to promote key campaign/content.
2. Content production: The production of communication products and materials are timely executed and followed up to support country online communication strategy, regional and global digital campaigns and priorities, and to support resource mobilization as set out in the work plan.
3. Campaign development and implementation: Effective and timely professional assistance is provided in developing, implementing and monitoring & evaluating communication campaigns, including digital campaigns. Relations with creative agencies and other vendors are managed in an effective and constructive way in order to achieve high quality results.
4. Monitoring and evaluation: Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts, including campaigns and social media presence. Results and reports, using analytic tools, are prepared and shared on a timely basis.

KEY ACCOUNTABILITIES, DUTIES & TASKS

Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results.

1. Online and digital Communication Strategy:

Ensure that UNICEF Cote D’Ivoire social media channels are regularly updated and contribute to create a discourse around key priority areas, engaging in the discussion millennials, middle class, key influencers, donors, media and other key stakeholders.

Duties & Tasks

1. Proactivey gather information and editorial content (text, images, video,…) from UNICEF programme officers and field offices, and adapt for web and social media
2. Monitor and track social media networks to analyze feedback from users and provide them with more information when required.
3. Keep UNICEF’s social media channels up-to-date.
4. Identify key influencers and partners that can help amplify UNICEF’s voice and interact with them on regular basis.
5. Support online reputation management. Create a bank of answers for two-way communication purposes.
6. Design and implement online marketing plans for social media.
7. Maintain a web calendar of content themes and all upcoming coverage schedules according to the calendar
8. Contribute to the development of the UNICEF Cote D’Ivoire website management strategy, including the building of internal systems and processes to facilitate the website’s development, expansion and promotion, based on the needs of the country programme.

9. Maintain an overview of all content of the website, providing continuous editorial maintenance as well as soliciting, editing and uploading fresh content from the field and programme sections.

10. Content Production:

Ensure that the production of communication products and materials for social media channels and other digital platforms is timely executed and followed up to support country online communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.

Duties & Tasks

1. Implement the tasks in the country online communication work plan and strategy as assigned.
2. Gather content and coverage of relevant country efforts to identify effective relevant country programme activities and results. Develop complementary, country specific and local community materials and activities.
3. Produce advocacy and communication materials (e.g. images, videos, Facebook posts, tweets, photo galleries, social media packages, etc.) that meet the country and global standards as set out in the Global Communication Strategy.
4. Take the lead in drafting and editing content for social media, as appropriate.
5. Take the lead in drafting and editing web content for the website, including web stories from the field, updating programme section pages, and updating the vacancy/supply section
6. Establish or maintain an up-to-date documentation centre for communication materials including publications photographs, audio-visual materials, web resources etc.
7. Recommend appropriate information and communication materials for use on social media platforms.
8. Recommend established contacts, networks, resources and processes to support online communication activities.

9. Develop and maintain close collaboration with the regional office and headquarters, as well as with photographers, writers, videographers and other institutional contractors in relation to the web/digital platforms management.

10. Campaign Development and Implementation:

Provide assistance to develop, implement and M&E digital campaigns, ensuring regular contact with creative agencies, vendors, partners involved in campaigns is established.

Duties & Tasks

1. Produce concept notes and briefings for the selection of creative agencies to be engaged in the design of communication campaigns or for the development of campaign concepts.
2. Coordinate inputs from programme sections and make sure the narrative of the campaigns is aligned with UNICEF Cote D’Ivoire priorities.
3. Liaise with agencies and partners and provide the information required.
4. Work with external partners, such as ambassadors, champions and other key influencers.
5. Give inputs to improve creative proposals and online media plans in order to amplify the impact of the campaigns.
6. Follow up campaign implementation and performance.

7. Elaborate monitoring reports using social media analytic/listening tools and assist in the evaluation process, by working on creating TOR, establishing indicators, doing desk reviews and other tasks as required.

8. Monitoring and evaluation

Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country online communication efforts. Ensure results and reports are prepared and shared on a timely basis.

Duties & Tasks

1. Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of online/social media materials. Maintain a library of coverage (clippings, coverage etc.)
2. Monitor the public perception of UNICEF on digital platforms and recommend appropriate action to maintain a positive image for the organization and support to the issues it promotes. For this the use of social media analytic/listening tools will be required.
3. Ensure good quality data collection, analysis and evaluation and reporting to ensure effective communication strategies, planning and effective and efficient advocacy.
4. Produce reports in order to measure and optimize social media marketing and brand positioning.
5. Undertake lessons learned review of successful and unsuccessful communication experiences as directed by supervisor.

To qualify as an advocate for every child you will have…

1. Education

University degree in Communications, Journalism, Public Relations, Infographics, Web Design or related field.

2. Work Experience

Two years practical professional work experience in communication, print and broadcast media, or interactive digital media.

Background/familiarity with Emergency situations.

3. Language Proficiency [ I ]

Fluency in French and working knowledge of English.

Knowledge of the local working language of the duty station is an asset.

4. Qualifications

• Demonstrated experience in communication, digital engagement, social media and marketing
• Experience in developing and implementing social media strategies for non-profit organisations and/or private sector companies, tracking their success and analyzing results
• Demonstrated experience in writing social media posts for different audiences using different channels
• Demonstrated experience in writing web stories, blogs and other web-based content
• Demonstrated use of digital and social media tools such as, Hootsuite, Tweetdeck, Google analytics or other relevant tools.
• Proven ability to manage multiple initiatives and priorities within specified timeframes.
• Proven ability to present and communicate new projects to varied audiences.
• Proven skills in communication, networking, strategic thinking, and advocacy.
• Proven understanding of digital strategies
• Understanding of UN and UNICEF programmes and policies is an asset

Competencies

• High-level communication skills, including engaging in public speaking
• Able to work in a multi-cultural environment
• Sets high standards for quality of work, and consistently achieves project goals
• Quickly builds rapport with individuals and groups, maintains an effective network across the organisation and externally
• Translates strategic directions into plans and objectives
• Demonstrates and shares detailed technical knowledge and expertise
• Seeks and proposes activities and opportunities for advancing UNICEF’s mission.

5. Competency Profile (For details on competencies please refer to the UNICEF Professional Competency Profiles.)

i) Core Values (Required)

• Commitment • Diversity and Inclusion • Integrity

ii) Core Competencies (Required)

• Communication [ II] • Working with People [ I ] • Drive for Results [ I ]

  Functional Competencies (Required)

  • Formulating Strategies and Concepts [ I] • Relating and Networking [ I ]

  • Persuading and Influencing [ I] • Applying Technical Expertise [ I ]

  • Learning and Researching [ II] • Planning and Organizing [ II ]

iii) Technical Knowledge [ I ]

a) Specific Technical Knowledge Required (for the job) [ I ]

Specific and up-to-date working knowledge of:

• Executive Board and other policy documents.
• Executive Directives,
• Thorough knowledge of Mid-Term Strategic Plan (MTSP)
• UN/UNICEF Policy Papers
• UNICEF programme policy, procedures and guidelines.
• Rights-based and Results-based approach and programming in UNICEF
• General administrative and financial guidelines.
• Human resources manual
• UNICEF communication and other DOC guidelines
• Communication toolkit
• Brand Toolkit and Brand Book
• UNICEF Stylebook
• Ethical Guidelines on Reporting on Children

b) Common Technical Knowledge Required (for the job group) [ I ]

General knowledge of:

• Communication practice, methodology and practical application. Knowledge of current theories and practices in communication research planning and strategy.
• Fundamentals of working in various media formats – print, audio, video, web etc.
• Computer systems, including internet navigation, office applications, and specifically, interactive digital media.
• United Nations or other international organizations; good understanding of world affairs, current events and international development issues
• Global human rights issues, specifically relating to children and women, and current UNCEF position and approaches.
• UNICEF communication goals, visions, positions, policies, guidelines and strategies.
• UNICEF policies and strategy to address national and international issues, including emergencies.
• UNICEF emergency communication policies, goals, strategies and approaches, including emergency preparedness.

• Gender equality and diversity awareness.

c) Technical Knowledge to be Acquired/Enhanced (for the Job) [ II ]

• Knowledge and expertise in management, communication strategy and networking.
• Technical competence in producing content for various media formats – print, audio, video, web etc.
• UN policies and strategy to address international humanitarian issues and the responses.
• UN common approaches to programmatic issues and UNICEF positions
• UN security operations and guidelines.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

It is compulsory to be vaccinated against Covid-19 to work within UNICEF, so please prepare your vaccination card.

Female candidates are highly encouraged to apply, and should be aware that several pregnancy-related accomodating policies exist within the Organization to facilitate and ensure staff welbeing regarding pregnancy. Related advantages include 6-months maternity leave (as well as 4-months paternity leave for male staff members), a breastfeeding room within the office and daily breastfeeding time upon resuming duty after the maternity leave.

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

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Added 1 year ago - Updated 1 year ago - Source: unicef.org