Digital Communication Officer, National Officer Level 2, Warsaw Poland - only Polish nationals are eligible to apply

Contract

This is a NO-2 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-2 contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, ADVOCACY.

The war in Ukraine has led to the forced displacement of people at a scale and speed not seen since World War II. Over 5.8 million Ukrainians – mostly children and mothers – have fled to countries across Europe, and over 3.6 million have registered for Temporary Protection or similar national protection. Poland has welcomed the vast majority of women and children seeking temporary protection.

The UNICEF Emergency Response Office in Poland was established in record time to strengthen the national, municipal and local systems already delivering essential services and protection. Our focus is to reach children and mothers who have fled the war in Ukraine with services and support that keep them learning, healthy and safe, and help them recover from the war.

How can you make a difference?

Reporting to the Chief of Communication, the Communication Officer (Digital) is accountable for developing, managing, implementing and monitoring a digital engagement communication strategy with the objective of promoting awareness, understanding, support and respect for children’s and women’s rights, and support for UNICEF's mission, priorities and programmes in Poland.

KEY ACCOUNTABILITIES and DUTIES & TASKS

Digital strategy

• Develop, implement, monitor and evaluate the UNICEF Emergency Response Office in Poland digital communication strategy across web, social media, content, influencers and partnerships to meet organizational goals.
• Ensure that the office has an effective process in place for integrating and taking action on UNICEF’s global communications priorities and campaigns on digital channels, both disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.

Website

• Lead on the engagement strategy of a unicef.org/eca/poland website which reaches and engages target audiences.
• Update, maintain and monitor the website for reliability, consistency, quality and up-to-date information to increase traffic and effectiveness.
• Oversight of content, structure, uploading, troubleshooting, website management (Drupal) with a strategic approach to inspire the different relevant audiences.
• Ensure freshness, quality, timeliness and relevance of content. Ensure effectiveness of user journey, monitor quantity and quality of web traffic.
• Ensure compliance with UNICEF overall communication guidelines as well as specific guidelines on outreach through digital channels.

Content and social media strategy

• As content creation lead, create, source, commission and manage content that is accurate, timely, relevant and on-brand for online public advocacy and engagement with target audiences.
• Identify heroes for human interest stories relevant to programme priorities, carry out interviews with beneficiaries and partners, draft content for distribution in digital media.
• Design and implement a social media strategy which reaches and engages target audiences.
• Work closely with the UNICEF Polish National Committee, UNICEF ECA Regional Office and HQ on the regular distribution of priority content and messages on the Poland programme.
• Work in close coordination with photographers, videographers, writers and producers to capture relevant, powerful images and videos for stories, photo essays and video content and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design etc).
• Ensure relevant external content adheres to UNICEF principles and guidelines.

Celebrities, influencers and digital partnerships

• Leads on the team’s work with digital influencers and online advocates.
• Support the team in developing, maintaining and updating local celebrities and influencers contact list/database.
• Explores and develops partnerships with digital platforms and companies in Poland which could help us reach target audiences.

Monitoring and evaluation

• Ensure regular monitoring and reporting of activities to ensure maximum impact and continuous improvement of the team’s digital communication efforts.
• Results and reports are prepared and shared on a timely basis. This includes on content shared by UNICEF Poland National Committee, and other relevant UNICEF social media channels.
• Provide technical support to ensure that a set of digital communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated in the Annual Management Plan, Annual Work Plan, etc.
• Compile audience research and information on applicable digital trends which can inform the development, implementation, monitoring and evaluation of the digital communication strategy.

Online donor visibility and fundraising

• Work closely with the Communication Specialist (Donor Relations) to ensure appropriate and strategic online visibility for relevant public and major private donors.
• Where needed, ensure that global and regional donor relations activities are supported by effective digital communications locally.
• Enhance the organization’s credibility and brand to support UNICEF’s fundraising activities in the country, both through the Polish National Committee and government partners.

Capacity building

• Educates and supports staff in digital best practice.
• When necessary carries out digital trainings for key staff.
• Identify opportunities to strengthen the digital skills of key partners.

As a champion for every child, qualifications are…

• A first level university degree in the field of in the field of journalism, communications, external relations, public affairs, public relations, arts or social sciences. An advanced university degree in one of these fields is an asset.
• Four years of progressively responsible and relevant professional work experience in digital communications, including web, social media and content strategy.
• Experience in the use of website content management systems. Experience in social media platform management and social media listening tools.
• Experience writing, editing, and crafting compelling shorter form social media and longer form website content.
• Experience of digital analysis and reporting.
• Field work experience and any background/familiarity with emergency situations is an asset.
• Experience in audience segmentation, audience insights gathering is an asset.
• Fluency in English and Polish is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or Ukrainian is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter: https://uni.cf/UNICEFValues

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

This position is classified as temporary and does not carry any expectancy of renewal and will not be converted to any other type of appointment.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (COVID). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.