Digital Communication Assistant (Individual contractor)

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Digital Communication Assistant (Individual contractor)

Type of contract: Individual contractor Duration: 3.5 months, from 16 November 2020 to 1 March 2021 Workplace: UNICEF Office in Kazakhstan (based in Nur-Sultan), office-based Type of work: full-time

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up. For every child, a fair chance

https://www.youtube.com/watch?time_continue=1&v=E1xkXZs0cAQ

Background

UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential. The UNICEF staff and experts/consultants should act in accordance with the UN Code of Conduct and UNICEF Mission. UNICEF advocacy priority is to protect the most vulnerable children from the impact of COVID-19–both from the virus itself and the response put in place by Kazakhstan Government. As Kazakhstan pursues critical public health measures to slow the spread of COVID-19, UNICEF calls for urgent national and local action to protect child rights. UNICEF leads UN agencies’ risk communication and community engagement efforts by ensuring that key audiences have the life-saving information they need to protect themselves and others from the virus and to reduce its impact on health, social life, and the economy through online outreach and community engagement. UNICEF aims to reach with COVID-19 key messages the most vulnerable groups and general public to reduce human-to-human transmissions and mitigate the impact of the outbreak. UNICEF works to prevent and combat social stigma, reduce the anxiety among population and highlight positive personal experience and encouraging human interest stories. Partnering with other international organisations UNICEF ensures high-quality visibility and recognition of all donor in partner projects.

How can you make a difference?

An individual contractor is needed with expertise, skills and knowledge in the area of public relations, communication, digital communication, social media management, digital campaigns evaluation, multimedia content evaluation. He/she will be responsible for implementing and running a specific digital campaign on UNICEF COVID-19 RCCE response and donors digital recognition.

Purpose of the Assignment

The Communication Section, UNICEF Kazakhstan Country Office (KCO) is seeking a qualified individual to contribute to the implementation of the Country Office’s Risk Communication and Community Engagement activities in the digital sphere for 3.5 months. The involved individual contractor will contribute to realization of the COVID-19 communication response plan with a special focus on digital campaigns, donor recognition (USAID and ECHO) and visibility. The Digital Communication Assistant will be focused on provision of technical support in multimedia content production, social media analytics, development of digital engagement, and contribution to donor reports.

Key deliverables: • In collaboration with Communication Specialist plan, create, edit and/or author marketing communication and multimedia content, including videos, visuals and other promotional materials necessary for digital campaigns during COVID-19 pandemic • In collaboration with Communication Specialist update and monitor on the day-to-day basis the Country Office’s social media content plan, ensuring it is aligned with country, regionwide and global priorities. • Assist in preparing a COVID-19 content plan to contribute to the achievement of project goals and grow online presence in social media • Run analytics for all COVID-19 social marketing campaigns. Track the established KPIs • Maintain and develop engagement on the UNICEF official social media accounts (monitoring and response to direct messages/comments) • Regular come up with ideas for engaging COVID-19 social media content, especially those that include amplifying the voices of children and youth, working with relevant colleagues to assess feasibility. • Design and implement paid social media campaigns to achieve project goals • Collect the content and produce a special quarterly newsletter for partners • Assist in translation and proof-reading of documents • Contribute to USAID and ECHO donor reports with results of digital campaigns • Advise on the recent trends in social media management and apply innovative approach upon supervisor approval • Monitor user engagement through Hootsuite and website usage through Google Analytics and suggest content optimization • Compile monthly social media reports and present them to internal stakeholders • Identify new digital tools and best practices and how these can be most effectively applied to deepen engagement with supporters. • Keep track of efforts and activities of other UN agencies, non-profits and competitors. • In collaboration with the Communication Specialist, undertake an assessment of local digital influencers and relevant online groups

Work Assignment Overview Attachment_tasks and milestones DCA.docx

To qualify as an advocate for every child you will have… • Bachelor’s degree in journalism, interactive telecommunications, PR, communication, international relations, political science • Undergraduate degree in development or communication related field, such as journalism, interactive telecommunications, PR, communication, international relations, political science • At least 3 years of clerical, support, administrative experience preferable in the area of public relations, communication, digital communication, social media management, digital campaigns evaluation, multimedia content evaluation • Demonstrated competency in creating and managing multimedia content for social media and website, including video and photo-editing skills and access to special software: Adobe Photoshop; Sony Vegas, MovAvi or other video-editing platforms • Knowledge of social media monitoring technology and knowledge on how to use social media measurement and listening tools • Adept at using a wide range of social media platforms, including Facebook, Instagram, Youtube, Twitter • Knowledge of Drupal or similar Content Management System is an asset • Fluency in English and Russian languages (written and spoken) is a must • Strong Kazakh-language writing skills are mandatory • Competencies: - Communication; - Working with people; - Drive for results; - Technical competencies: 1) Creation and management of multimedia content for social media and website, including video and photo-editing skills and access to special software: Adobe Photoshop; Sony Vegas, MovAvi or other video-editing platforms 2) Social media monitoring technology, measurement and listening tools 3) Advanced using of Facebook, Instagram, Youtube, Twitter - Functional competencies: 1) Analyzing.

For every Child, you demonstrate… UNICEF’s core values of Care, Respect, Integrity, Trust and Accountability (https://www.unicef.org/about/unicef-culture) View our competency framework at http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

Remarks: • Completion of the UN/UNICEF mandatory trainings is obligatory upon commencement of the contract. • Only shortlisted candidates will be contacted and advance to the next stage of the selection process. • UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. • UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization. • All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future. • The Individual contractor or Consultant will perform his/her duties in line with UNICEF standards and procedures. • The successful candidate will be required to have medical insurance (at his/her own cost), covering the whole period of contract, including travel. • Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. • Payment upon completion of each deliverable according to schedule