Data and Analytics Specialist (Digital Fundraising), P-3, FT, 2 posts # 122577 &, Individual Giving (IG), Private Fundraising and Partnerships (PFP), Geneva

Overview

Provide digital analytics expertise to improve fundraising outcomes.

You have:

• An advanced university degree in Marketing, Economics, Analytics, Business, Advertising, Digital Fundraising or relevant field.
• A minimum of five years of progressively responsible work experience in digital analytics, data integration, tagging, international digital campaigns, marketing, and digital fundraising.
• Fluency in English is required.
• Knowledge of another official UN language is an asset.
• Experience with A/B testing, Conversion Rate Optimization, SEO, SEM, online paid media, web and donation forms development, User Experience.

Contract

This is a P-3 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 5 years of experience, depending on education.

Salary

The salary for this job should be between 139,444 USD and 182,591 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Private Sector Fundraising and Partnerships Section (PSFP) within the Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth.

The Data and Insights team, sitting within the Individual Giving Unit, PSFP, PFP is implementing a new Digital Data Strategist to Inspire, Collaborate, and Enable markets to improve their digital fundraising results via accurate measurement of their online and offline campaign efforts (both acquisition and retention). The vision is to become the largest and most successful non-profit digital fundraising program in the world.

For every child, a Champion.

UNICEF seeks to hire two Data and Analytics Specialists (Digital Fundraising) with strong knowledge of Google Analytics, Google Tag Manager, and Google Big Query to deliver the best possible analytics Implementation and insights in the digital industry and apply rigorous analytics to:

a) help acquisition teams with audience targeting and paid media performance measurement,

b) retention teams to assess the effectiveness and impact of their media efforts

c) as well as the web platform team to improve our digital customer journey.

As Data and Analytics Specialist (Digital Fundraising), the incumbents will be focused on providing rapid response insights and tag management solutions to NatComs, country offices, and/or Global Initiatives in selected markets. They will provide analytics direction on digital fundraising campaigns, marketing channel attribution, and marketing automation with a focus on improving donor experience while managing and democratizing the global digital measurement framework as well as first-party data collection best practices.

This role will be a key asset for the global Digital Fundraising team contributing substantially towards its digital revenue growth and taking digital fundraising to an advanced level.

To achieve these results, the professional will support the digital teams from the markets to increase their digital fundraising activities and maximize results, providing additional capacity and capability. The incumbent will provide technical fundraising expertise and guidance on optimizing acquisition and testing to maximize revenue.

How can you make a difference?

Analytics and Tracking Main Responsibilities

• Manage and implement digital analytics, champion first-party data tracking methodologies, and have a strong understanding of data collection best practices for GA4 360.
• Strong understanding of digital analytics data and how it can be used and blended with other first-party data sources to provide a holistic donor 360 view.
• Ability to work in Google Big Query and build, develop, and maintain data models, reporting systems, data automation systems, dashboards, and performance metrics that support in-market acquisition and retention efforts.
• Support key markets with advanced analytic solutions to tackle business problems such as churn rate, propensity scores for likelihood to pledge, the path to conversion of digital advertising channels, and Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels.
• Build digital analytic dashboards that include all paid marketing activity and generate insights for Conversion Rate Optimization (CRO), local operation teams, and global strategists.
• Collaborate with PFP teams, UNICEF offices, and ICT for strategic projects such as the Google Marketing Platform project, the Digital Transformation project, and the CRM project.

Analytics support and implementation

• Work with agencies and suppliers related to analytics and machine learning to execute global initiatives that scale through cloud environments across markets.
• Plan and launch an always-on data and analytics product for Supporter Engagement Strategy (SES) Core and Salesforce Marketing Cloud (SFMC) campaigns for donor acquisition measurement in Virtual Hub markets.
• Collaborate with the Marketing Activation and Paid media teams to measure digital campaigns (website content, Search Engine Marketing advertising, email communications, a/b testing) for global campaigns and provide recommendations to optimize performance.
• Be part of the implementation team on the roadmap for global digital technology solutions including the global online fundraising platform, email platform, analytics platform, etc.
• Work with IG team colleagues, mainly Salesforce and website teams, to improve donor engagement and retention activities.

Digital Analytics and Fundraising

• Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
• Provide input into PFP’s overall strategic planning with digital analytics strategy and support this strategy with National Committees and country offices.
• Provide specialist digital knowledge to UNICEF National Committees and country offices as required.

• Support markets in maximizing offline opportunities through leveraging digital marketing tools and technology.

  Support the Digital Talent & Knowledge Management Strategy by:

• Actively participate in the creation of a global digital fundraising community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.

• Leverage Knowledge Management for improved digital fundraising results, identifying, sharing, and replicating case studies and best practices across markets.
• Promote the recruitment & retention of Digital Talent across markets achieving improved digital fundraising results.

Other

• Support the development of investment plans, business cases and opportunities as required.
• Advice on global investment allocation and support the development of investment applications, as well as the subsequent implementation and monitoring of these programs.
• Support for emergency fundraising in addition to these duties, the incumbent will also provide support to markets in the event of a significant media-driven emergency.
• Work with external vendors in support of the above objectives.
• Risk management: the incumbent will remain sensitive to risk in the programs that he/she is supporting and escalate as necessary.

To qualify as a Champion for every child you will have…

Education:

• An advanced university degree in one of the following fields is required: Marketing, Economics, Analytics, Business, Advertising, Digital Fundraising, or other relevant technical fields.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
• Any other additional training in a related field: Advertising, Marketing, Digital fundraising, etc. is an asset.

Experience:

• A minimum of five years of progressively responsible work experience in one or more of the following areas is required: digital analytics and tracking, data integration, tagging, international digital campaigns, marketing, and digital fundraising areas.
• Experience in one or more of the following areas is required: A/B testing, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Search Engine Marketing (SEM), online paid media, web and donation forms development, User Experience (UX).
• Experience working with agency and charity environments is an asset.
• Experience working with salesforce data and/or other online channels’ data is an asset.

Language requirements:

• Fluency in English is required.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are...

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1)

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the successful candidates may be asked to commence duties remotely, and they may later be asked to relocate and be assigned to the final post-duty station/location in Berlin.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service. Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Potential interview questions