Crowdfunding Academy E-learning and Marketing Analyst

Contract

This is a IPSA-8 contract. This kind of contract is known as International Personnel Services Agreement. It is normally internationally recruited only. It usually requires 1 years of experience, depending on education. More about IPSA-8 contracts.

Background

The initiative “NGO Empowerment for Poverty Reduction“ (“NGO empowerment”) Program is grounded in the 2030 Agenda for sustainable development, UNDP Digital Strategy, UNDP’s Strategic Plan 2018–2021, and UNDP’s ongoing work to address the challenges in the Europe and Central Asia (ECA) region and in other regions as well, based on the work of UNDP Alternative Finance Lab which is a part of UNDP Innovation Team. This initiative builds on the successes of and lessons learned from two phases of the Transformative Governance and Finance Facility projects, and seeks to support mapping and categorising NGOs, platform-based approach and alternative finance mechanisms in support of achieving the Sustainable Development Goals (SDGs). A key part of the project is the design, development and implementation of the Tadamon platform – an aggregating platform for crowdfunding campaigns for CSOs, and creation of Tadamon Digital Crowdfunding Academy, online training for NGOs/CSOs and UNDP Country Offices. Tadamon Accelerator is the new activity within the project that will be focusing on 50 innovative CSOs to go through the acceleration program.

The initiative “Crowdfunding Academy“builds on the successes of and lessons learned from two phases of the Transformative Governance and Finance Facility projects, and it is a continuation of work that BERA and UNDP Istanbul Regional Hub (IRH) started in the last half of 2020, together with Executive Office, RBEC, and RBAS led a revitalization of UNDP’s offer for individual giving. 15 campaigns were launched through this initiative.

A key part of these projects is the design, development and implementation of the digital crowdfunding training program and campaigns to support UNDP Country Offices. In this context, we are looking for the Digital Crowdfunding Academy E–Learning and Marketing Consultant who will, under the guidance of the Project Coordinator support the “Crowdfunding Academy” project through outreach and communication and mentoring French and Arabic speaking countries.

Duties and Responsibilities

• Provide mentorships for 8 CSOs in two countries in RBA (Burkina Faso and Niger) and support the launch of 8 crowdfunding campaigns in French by ensuring the reporting on the Crowdfunding Academy highlighting all the produced campaigns, including all links, visual and video materials; and lessons learned from the training process
• Provide mentorships for 8 CSOs in two countries in RBA (Comoros and Senegal) and support the launch of 8 crowdfunding campaigns in French by ensuring the reporting on the Crowdfunding Academy highlighting all the produced campaigns, including all links, visual and video materials; and lessons learned from the training process
• Provide mentorships for 4 CSOs in KSA to launch 4 crowdfunding campaigns by ensuring the reporting on the Crowdfunding Academy highlighting all the produced campaigns, including all links, visual and video materials; and lessons learned from the training process
• Draft a communication and social media action plan, support of activities within Tadamon - producing a monthly blog post, newsletters, press releases, and producing weekly updates on Tadamon social media. Working closely with an illustrator and a designer, supporting in organising and promoting monthly Tadamon talks by reporting on the communication materials produced within Tadamon.
• Support in the implementation of the Crowdfunding Academy in 5 COs including Burkina Faso, Niger, Senegal, Comoros and KSA.. Organising the training workshops, webinar, introductory calls and closing ceremonies by reporting on the communication materials produced within Tadamon.
• Communication support of activities within Tadamon - producing a monthly blog post, newsletters, press releases, and producing of weekly updates on Tadamon social media. Working closely with an illustrator and a designer, supporting in organising and promoting monthly Tadamon talks.
• Implement the Crowdfunding Academy and supporting Country Offices focal points and work with selected CSOs, especially in French and Arabic speaking countries. Scheduling and organising the different activities of the academy including the introductory call with ISDB and government representative, launching the call for proposal, evaluating and shortlisting 20 CSOs in each country, launching the training and mentoring 4 CSOs per country to launch their final campaigns by the end of the training, providing guidance and support to CSOs to reach their campaigns

Competencies

Core

Achieve Results:

LEVEL 1: Plans and monitors own work, pays attention to details, delivers quality work by deadline

Think Innovatively:

LEVEL 1: Open to creative ideas/known risks, is pragmatic problem solver, makes improvements

Learn Continuously:

LEVEL 1: Open minded and curious, shares knowledge, learns from mistakes, asks for feedback

Adapt with Agility:

LEVEL 1: Adapts to change, constructively handles ambiguity/uncertainty, is flexible

Act with Determination:

LEVEL 1: Shows drive and motivation, able to deliver calmly in face of adversity, confident

Engage and Partner:

LEVEL 1: Demonstrates compassion/understanding towards others, forms positive relationships

Enable Diversity and Inclusion:

LEVEL 1: Appreciate/respect differences, aware of unconscious bias, confront discrimination

Thematic Area

Name

Definition

Communications

Online fundraising and appeals

Ability to plan and use online and mobile technologyand software to engage audiences and raise funds

Communications

Social Media management

Ability to represent and promote the UNDP brand in virtual communities and networks

Communication

Ability to communicate in a clear, concise and unambiguous manner both through written and verbal communication; to tailor messages and choose communication methods depending on the audience Ability to manage communications internally and externally, through media, social media and other appropriate channels

Communications

Digital strategy

Ability to plan the use of resources through digital channels to reach and engage target audiences effectively and to achieve particular objectives

Digital & Innovation

Social Media

Knowledge of social media and ability to advise the use of social media for development outcomes

Communications

Campaign management

Ability to produce and implement communications and advocacy campaigns which lead to impactful change

Communications

Marketing

Ability to communicate the value of a product or service

Required Skills and Experience

Min. Education requirements

• Bachelor degree in advertising, marketing, communication or any related field

Min. years of relevant work experience

• At least 2 years of experience in managing media campaigns
• At least 2 years of experience in developing communication strategies, media outreach and marketing.

Required skills

• Having conducted at least three training programs and educational Academies for campaigns management.
• Having managed at least three fund raising campaigns

Desired skills in addition to the competencies covered in the Competencies section

• Experience in developing crowdfunding or similar campaigns is an added value

Required Language(s)

• Excellent English, French and Arabic language skills, both written and verbal are a requirement.

Professional Certificates

N/A

The following documents shall be required from the applicants:

1. Personal CV or P11, indicating all past positions held and their main underlying functions, their durations (month/year), the qualifications, as well as the contact details (email and telephone number) of the Candidate, and at least three (3) the most recent professional references of previous supervisors. References may also include peers.
2. A cover letter (maximum length: 1 page) indicating why the candidate considers him-/herself to be suitable for the position.
3. Managers may ask (ad hoc) for any other materials relevant to pre-assessing the relevance of their experience, such as reports, presentations, publications, campaigns or other materials.