Creating flyers and animated digital cards for Gen Z audiences in Africa
Create graphic flyers and animated cards for Gen Z in Africa.
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Overview
Create graphic flyers and animated cards for Gen Z in Africa.
You have:
- Experience in communications, marketing, or advocacy.
- Experience and strong skills in graphic design.
- Experience developing creative digital content for social media campaigns.
- Experience in translating complex and technical data into compelling narratives.
- Strong understanding of Gen Z values, platforms, and engagement tactics.
- Familiarity with sustainable development issues and the UN system is a plus.
- Excellent writing and storytelling skills.
Contract
This is a UNV contract. More about UNV contracts.
During the Summit of the Future in September 2024 world leaders adopted a Pact for the Future that includes a Global Digital Compact and a Declaration on Future Generations (A/RES/79/1). The Pact covers a broad range of themes, including peace and security, sustainable development, climate change, digital cooperation, human rights, gender, youth and future generations, and the transformation of global governance.
The Pact for the Future represents an opportunity to engage younger generations as active architects of a sustainable, equitable future. With 70% of the population in Africa below 30 years old, translating the Pact into language, narratives, and examples that align with Gen Z's values and priorities is essential for mobilizing their energy and creativity. By framing the Pact as a movement they can shape and lead, we can ensure its vision resonates with and empowers this vital demographic.
As digital natives, Gen Z gravitates toward clear, conversational language and authentic messaging over formal jargon. Their preferred platforms, from TikTok to Instagram, thrive on relatable, visually engaging, and emotionally resonant content. Moreover, they seek to be co-leaders of change, not passive recipients of decisions made by older generations.
To visually enhance written content by creating engaging graphic design flyers and animated digital cards that effectively communicate key messages in a visually compelling way to Gen Z audiences in Africa, ensuring their active engagement and ownership of the initiative.
Deliverables
• Graphic Design Flyers
o Professionally designed flyers (7 in English, 7 in French and 7 in Arabic) based on the written content provided (in all three languages). o High-quality visuals aligned with the branding and identity guidelines of the organization. o Formats optimized for print (PDF, AI, or EPS) and digital distribution (JPEG, PNG, or PDF). o Adaptations in social media-friendly sizes.
• Animated Digital Cards
o Short-form animations (10-30 seconds) highlighting main themes (in three different languages based on provided text). o Branded visual storytelling using text, icons, and transitions. o Exported in GIF, MP4, and social media-friendly formats.
Tasks & Responsibilities
• Creative Design & Conceptualization
o Familiarize yourself with the provided content, analyze key messages, and develop an action plan outlining how to effectively transform the written information into visually compelling graphic designs. Share the plan for approval before proceeding with the design phase. o Develop a cohesive visual identity for the materials, ensuring alignment with organizational branding. o Suggest creative ideas to enhance readability and engagement. o Advice on number of (animated) digital cards.
• Production of Static & Animated Graphics
o Output: Design high-quality informative flyers (7) that visually communicate key messages. o Output: Develop motion graphics and animated digital cards that are engaging and informative. o Optimize designs for various platforms (social media, presentations, print, etc.).
• Revisions & Quality Control
o Incorporate feedback from the communications team to refine and finalize designs. o Ensure high-resolution and adaptable formats for multiple uses.
• Delivery & Finalization
o Provide all raw source files and final versions in required formats. o Ensure accessibility and mobile-friendly designs for digital content.
• Other
o Suggest ways to align this content and materials with ongoing Gen Z-focused campaigns, social media strategies, or youth engagement initiatives in Africa.
• Experience in communications, marketing, or advocacy. • Experience and strong skills in graphic design. • Experience developing creative digital content for social media campaigns. • Experience in translating complex and technical data into compelling narratives. • Strong understanding of Gen Z values, platforms, and engagement tactics. • Familiarity with sustainable development issues and the UN system is a plus. • Excellent writing and storytelling skills.
Potential interview questions
| Can you provide an example of a successful campaign you designed for a young audience? | This question assesses your ability to connect with a specific demographic and your design skills. | Share specific details about the campaign, the audience, and your creative approach. |
| How do you ensure your designs align with the values of Gen Z? | This explores your understanding of the demographic and their preferences in design. | Pro members can see the explanation. |
| Describe a challenge you faced when creating digital content and how you overcame it. | Pro members can see the explanation. | Pro members can see the explanation. |
| What tools and software do you prefer for graphic design and why? | Pro members can see the explanation. | Pro members can see the explanation. |
| How would you adapt a formal message for a social media campaign targeting Gen Z? | Pro members can see the explanation. | Pro members can see the explanation. |
Added 1 year ago
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Updated 1 year ago
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Source:
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