Content Producer

Overview

Lead the development of brand campaigns and engaging content.

You have:

• Graduate of Communications, Marketing, Business Management or related course with background in social media marketing.
• At least 1-2 years of work experience in content creation in an ad agency or digital media company.
• Proven experience in content production, brand campaigns, or digital marketing.
• Strong creative strategy, storytelling, and project management skills.
• Ability to work independently and collaborate across multiple teams.
• Experience in social media content creation, influencer marketing, and community engagement.
• Familiarity with content performance analysis, A/B testing, and content optimization.
• Intermediate Adobe CS skills including Photoshop, InDesign, Illustrator, Premiere and After Effects.
• Experience working with creative freelancers and 3rd party vendors is an asset.

With over 70 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Come join our 34,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!

Key Responsibilities:

The Content Producer leads the end-to-end development of brand campaigns, ensuring high-quality, engaging, and strategic content across multiple platforms. This role requires a strong creative vision, hands-on execution, and seamless collaboration with other Resource Development teams, Communications team and external partners. The Content Producer ensures that all initiatives reflect a Christ-centered commitment to serving children and communities.

Key Responsibilities:

1. Lead Brand Campaigns from Concept to Completion

• Develop and execute impactful brand campaigns that drive awareness, engagement, and advocacy.
• Craft compelling narratives and visual storytelling strategies that align with organizational objectives.
• Oversee campaign timelines, deliverables, and execution across digital and traditional platforms.
• Set clear goals for each project and develop metrics to track success.

2. Develop and Implement Creative Strategies

• Translate brand messaging into engaging content tailored for target audiences.
• Generate fresh, innovative storytelling ideas across digital, print, and broadcast media.
• Adapt content strategies based on audience insights, industry trends, and platform best practices.
• Ensure all creative and video requirements for each campaign are executed effectively.
• Work closely with the Communications Team to align content with brand messaging and campaign goals.

3. Schedule and Manage Video & Photo Shoots for Brand Campaigns

• Plan and oversee video and photography shoots, ensuring high production quality.
• Coordinate logistics, including location scouting, talent selection, and scheduling.
• Work with internal and external videographers, photographers, and editors to bring creative visions to life.

4. Support Social Media Content Production

• Develop engaging social media content that aligns with campaign goals.
• Stay up to date with platform trends and implement innovative content strategies.
• Collaborate with the Community and Social Media Specialist to ensure brand consistency across channels.

5. Support Influencer Engagements, Community Activities & Public Affairs Events

• Identify and engage on-brand influencers for child sponsorship and campaign promotions.
• Manage influencer partnerships, including gifting, asset briefs, and deliverables.
• Provide content support for community events, advocacy initiatives, and public affairs engagements.

6. Content & Resource Management

• Manage relationships with external consultants, including graphic designers and video editors.
• Maintain an organized library of video, audio, and other creative assets.
• Ensure that all content aligns with the organization’s mission, values, and brand guidelines.

Qualifications:

• Must be a graduate of Communications, Marketing, Business Management and any related course with background in social media marketing.
• With at least 1-2 years of work experience as a content creator in an ad agency or digital media company
• Proven experience in content production, brand campaigns, or digital marketing.
• Strong creative strategy, storytelling, and project management skills.
• Ability to work independently and collaborate across multiple teams.
• Experience in social media content creation, influencer marketing, and community engagement.
• Familiarity with content performance analysis, A/B testing, and content optimization.
• Intermediate Adobe CS skills in Photoshop, InDesign, Illustrator, Premiere and After Effects (able to sub-title, add intro and outro, music, voice-over and basic edits).
• Experience working with creative freelancers and 3rd party vendors is an asset.

Applicant Types Accepted:

Local Applicants Only

Apply now

Potential interview questions

Added 1 year ago - Updated 1 year ago - Source: wvi.org