Content Marketing Officer, NO-1, Beijing, China #125048 (Temporary Appointment of 364 days)

Contract

This is a NO-1 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-1 contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a champion

To improve individual donors’ loyalty and satisfaction, UNICEF China Partnerships and Innovation section plans to revamp its existing donor retention journey. To expand content production capacity in support of this new initiative and others, UNICEF China is looking for a talented digital content professional with a strong track record of gaining deep insights into the target audiences, developing creative concepts, and writing compelling copy for digital channels, including character-driven feature stories, e-newsletters, Vlog/Plog, social media posts, ad copies, campaign landing pages and etc.

How can you make a difference?

You will report directly to a senior marketing officer and work in close collaboration with the fundraising team and other sections.

You are expected to make a difference in the life of children by delivering the following duties and responsibilities:

1. Draft communication materials for China-programme monthly pledge donor journey use

Develop and deliver donor communication materials (China progamme focused) tailored for the specific donor personas, as per individual fundraising team’s briefs, project timeline, and quality standards.

2. Draft content for the global emergency monthly pledge donor journey use

Develop retention content for the global emergency monthly pledge donor journey (Global humanitarian programme focused). Conduct desk research, identify, and localize global humanitarian work-related assets into Chinese, and adapt them for donor retention journey use, as per briefs, timelines, and quality standards.

3. Support donor online and offline community outreach and engagement

Work with the team to pilot, plan, and implement online and offline donor community engagement and interactions, to create an exclusive experience that can differentiate UNICEF’s donor benefits/incentives.

4. Other tasks assigned by the supervisor

These may include but are not limited to assisting and backup other team members to ensure business continuity of marketing services; the Inspired Gifts WeChat account management and social posts development; donor online portal interaction contents, ad hoc content adaptation, and others.

In summary, under the general supervision of the senior marketing officer, you will be responsible for generating marketing content suitable for donor retention purposes.

To qualify as an advocate for every child you will have…

Education

• A University degree in Journalism, Marketing, Communications, Advertising, Chinese Language and Literature, or a related field.

Experience and skills

• Excellent writing, editing, and proofreading skills with at least one-year practical professional work experience in Chinese-language content marketing, copywriting, journalism, marketing communications, advertorial, print and broadcast media, or interactive digital media.
• Strong portfolio in Chinese-language creative storytelling on digital channels and social media platforms, and proven experience in delivering content from start to end with minimum supervision, such as digesting briefs, creative ideation, drafting, and revision based on feedback until finalization.
• Experience in digital fundraising or private sector fundraising areas such as acquisition, conversion, retention, loyalty, and multi-channel content development is an advantage.
• Be creative, self-motivated, collaborative, open-minded, able to adapt to new environments and build rapport with people of different national and cultural backgrounds, excellent time-management, and organizational skills.
• Ability to work in a team environment to achieve common goals.

Language requirement

• Fluency in Chinese and English is required.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

Core Competencies

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drive to achieve impactful results (1)
• Manages ambiguity and complexity (1)

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF appointments are subject to medical clearance. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.