Content Creation Consultant, Belarus

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UNICEF - United Nations Children's Fund

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Application deadline 1 year ago: Monday 18 Oct 2021 at 20:55 UTC

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This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, care

As COVID-19 has reshaped the way we work and live, digital engagement has started to play a crucial role in UNICEF's response to global shifts in the fields of communication, fundraising, advocacy and development. Effective use of a variety of digital channels to communicate UNICEF's key messages through relevant content, interactive experiences and dialogue, allow individuals to connect with our work directly, thus creating valuable relationships with both online and offline supporters.

In order to strengthen engagement through digital platforms to help position UNICEF in Belarus as a knowledge leader, expand outreach and broaden engagement around children's rights, UNICEF in Belarus would like to engage an individual consultant for content creation and copywriting.

How can you make a difference?

Under the guidance and supervision of the Communication Specialist, the consultant will assist UNICEF in Belarus Country Office in (1) drafting and editing engaging content for the web (2) maintaining UNICEF in Belarus online presence to support implementation of the Country Communications Strategy, as well as Programme and Fundraising objectives, in line with the Country Programme Document, Global Communication and Public Advocacy Strategy.

Full TOR is attached here TOR - Content Creation for vacancy.pdf.


Web experience management, including content creation, editing and copywriting.

Content creation and copywriting for the web - Maintain a content plan for Country Office website and contribute to plans for UNICEF-supported websites, such as U-Platform, Mental Health platform, Bebbo, Advokot, and others as relevant - Manage Country Office website on a daily basis and ensure key deadlines are met for the dissemination of time-sensitive content; - Maintain regular contact with external parties drafting content for UNICEF-supported websites - Edit relevant content generated for UNICEF-supported websites, - Participate in different communications and advocacy events, field trips and fundraising campaigns to generate (live) social media content - Draft and edit written materials for social media; - Adapt multimedia assets from HQ Division of Communication for the local audience;

Digital presence maintenance and reporting - Actively engage with online audiences through digital channels; - Set up Social listening account based on relevant keywords and adjust strategies based on insights; - Generate and analyse reports on web traffic and KPIs using Google Analytics, Hootsuite, and other social media focused analytics channels. - Report on a monthly basis with an agreed template. - Draft tasks and work closely with external designers to make sure all visibility materials designed for web meet UNICEF visibility standards; - Work in close contact with external contractors on digital campaigns; - Maintain photo, video, design samples library in good order.

Payment Conditions:

Remuneration amount will be based on the qualification of the consultant and will be paid monthly in accordance with daily rate upon certification of deliverables. Payments will be made based on monthly invoices upon submission of deliverables.

To qualify as an advocate for every child you will have…

Education: - At least a Bachelor’s Degree in journalism, marketing, PR, digital communications, social sciences, communication or a related field.

Work experience: - At least 2 years of experience in copywriting, social media management, PR, journalism or writing for the web; - Excellent content creation and writing skills, experience developing compelling content to generate responses from audiences online; - Understanding of web experience management as well as demonstrated skill in maintaining websites and social media accounts, especially VKontakte, Facebook, Instagram, TikTok, Odnoklassniki, Viber, Telegram as well as experience with new media, preferably with a development organization; - Knowledge and understanding of the local and global digital landscape and trends; - Ability to take quality photographs and live videos, as well as basic photo and video editing skills.

Language Proficiency: Fluency in written and spoken Russian and Belarusian is essential. Ability to create and edit content in Belarusian is required. At least upper intermediate English is required.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results. To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Proposal from candidates should include: 1) A completed UN P-11 form / CV; 2) Cover letter in Russian (2 pages max); 3) One non-academic writing sample in Russian (social media post, short story or journalistic piece); 4) Examples of social media profiles previously managed, including visuals and/or links; 5) Two design samples produced for social media in open source graphic design programmes, such as Canva and/or a video sample produced for social media; 6) Financial Proposal, indicating desired monthly rate.

Criteria for selection of proposals: 1) Previous experience and qualifications – 30% 2) Cover letter – 20% 3) Writing sample – 25% 4) Design sample – 15% 5) Financial proposal – 10%

Applicants should submit their applications in English on-line by closing date 18 October 2021 to be eligible for consideration.

Applications received after the closing date will not be considered. Only short-listed candidates will be contacted.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

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